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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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YouTube reveals user habits to appeal to 'older' marketers

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 
 
Reckitt kicks off Euro digital pitch

Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

 
 
Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 
 
IAB: ad is 'viewable' if half of it is seen for one second

IAB: ad is 'viewable' if half of it is seen for one second

The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.

 
 
Powerade launches global World Cup campaign

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 
 
Gatwick rolls out 'guess the X-ray' competition

Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 
 
iProspect appoints chief media officer among four senior hires

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 
 
Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 
 
Google becomes major UK advertiser after boosting spend by 50% in 2013

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 
 
Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 
 
TMG's Seiken to instil digital-native culture

TMG's Seiken to instil digital-native culture

Telegraph Media Group needs to be "the polar opposite of traditional Fleet Street", with the emphasis moving from "imperial editors" to "empowering the reader", according to its editor-in-chief, Jason Seiken.

 
 
Agencies vie for NHS digital brief

Agencies vie for NHS digital brief

NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.

 
 
Dare creates European Ryanair ads

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 
 
Conservative rising star Javid replaces Miller as culture secretary

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

 
 
Tate & Lyle creates 'edible bank' for baking campaign

Tate & Lyle creates 'edible bank' for baking campaign

Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.

 
 
Cheil UK takes Fox's Biscuits digital and social account

Cheil UK takes Fox's Biscuits digital and social account

Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.

 
 
MEC wins £110m media account for Comparethemarket owner BGL Group

MEC wins £110m media account for Comparethemarket owner BGL Group

WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.

 
 
Magnum holds 'the biggest party on the internet' with snake-style game

Magnum holds 'the biggest party on the internet' with snake-style game

Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time.

 
 
Big Yellow Self Storage brings back Space Invaders for interactive campaign

Big Yellow Self Storage brings back Space Invaders for interactive campaign

The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.

 
 
We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.

 
 

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