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What the AppNexus investment means for RTB

What the AppNexus investment means for RTB

Steve Hobbs, the managing director of Dentsu Aegis Network's programmatic arm Amnet, gives his view on what the recent investment in AppNexus means for real-time bidding (RTB) and the ad-tech industry.

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Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.

 
 
Four lessons from a day with YouTube stars

Four lessons from a day with YouTube stars

Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

 
 
BuzzFeed outlines expansion plans after raising $50m

BuzzFeed outlines expansion plans after raising $50m

BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.

 
 
AnalogFolk hires Fame Razak as its first CTO

AnalogFolk hires Fame Razak as its first CTO

AnalogFolk has appointed Fame Razak, a technical director at Critical Mass, as its first chief technology officer to help bolster its technology offering.

 
 
Sean Thompson leaves Dare

Sean Thompson leaves Dare

Sean Thompson, the chief creative officer at Dare, is leaving the agency to pursue a career in film-making.

 
 
Wildlife charity creates film inspired by 'the cats of the internet'

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 
 
Now TV launches interactive Whac-A-Mole-style game in cinemas

Now TV launches interactive Whac-A-Mole-style game in cinemas

Now TV, BSkyB's internet TV service, is launching an interactive digital-out-of-home campaign in the style of the arcade game Whac-A-Mole in cinemas across the UK from tomorrow (9 August).

 
 
Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.

 
 
Entertainment ad banned for implying illegal drug use

Entertainment ad banned for implying illegal drug use

The Advertising Standards Authority has rapped the Inverness City Advertiser (ICA) for implying illegal drug use in an email mailer for its website Whatsonhighlands.com.

 
 
Nial Ferguson stripped of MD role in Future restructure

Nial Ferguson stripped of MD role in Future restructure

Future, the consolidating international media group, has unveiled its new executive management team under chief executive Zillah Byng-Maddick.

 
 
Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO

Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO

Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.

 
 
ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

 
 
Rapp awarded full-service business for Cigna

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 
 
DigitasLBi boosts strategy team with McCann London hire

DigitasLBi boosts strategy team with McCann London hire

DigitasLBi has boosted its strategy team with the appointment of Harry Pugsley, a planning partner at McCann London, as creative strategy director.

 
 
Police place warning ads to tackle online pirates

Police place warning ads to tackle online pirates

The City of London Police is replacing ads on websites that flout copyright laws with banners warning people that they could be breaking the law.

 
 
Mike Buckley leaves Microsoft for Telegraph Media Group

Mike Buckley leaves Microsoft for Telegraph Media Group

Mike Buckley, the head of agency sales at Microsoft, is joining Telegraph Media Group as its digital commercial director.

 
 
Kameleon lands Sofaworks content brief

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

 
 
Virgin Holidays launches digital Caribbean push

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 
 
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 
 
Shoestrings and heartstrings: Scottish independence

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 
 

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