DIGITAL NEWS, ANALYSIS & OPINION

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

EE adds Dare to agency roster to develop digital

EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

ITV and Channel 4 insist they will beat declining ad market

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

Microsoft finds that half of Britons do nothing about online privacy

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Parcelforce Worldwide appoints Proximity to CRM account

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

Famous storytellers to speak at SapientNitro event

SapientNitro has secured presenters including director James Cameron, designer Vivienne Westwood and chef Heston Blumenthal for its third annual Ideas Exchange event.

Nicola Mendelsohn appointed VP EMEA for Facebook

Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.

MGOMD hires Carat's Mark Brennan to head up mobile

Manning Gottlieb OMD has hired Mark Brennan, the head of mobile at Carat, to the same role at the agency, replacing Mark Halliday.

Come4 launches online film to challenge myths of disability porn

Come4.org, the first user-generated, nonprofit pornography site has launched its first ever online film to debunk the myths of porn.

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

Sky's 'proper gentleman' Nick Milligan dies in speedboat accident

Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow, Cornwall.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

Blinkbox campaign targets LoveFilm Instant and Netflix

Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, wi...