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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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Campaign Viral Chart: dancing couple takes the top spot

Campaign Viral Chart: dancing couple takes the top spot

An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.

 
 
WPP's Martin Sorrell reconsiders strength of newspapers

WPP's Martin Sorrell reconsiders strength of newspapers

WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.

 
 
Land Rover to move global ad account into Spark44

Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.

 
 
AMV BBDO named Agency of the Year in British Arrows

AMV BBDO named Agency of the Year in British Arrows

Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year.

 
 
Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn...

 
 
Google's European leader says viewing habits are 'changing dramatically'

Google's European leader says viewing habits are 'changing dramatically'

The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.

 
 
Adam & Eve/DDB grabs £100,000 prize from Posterscope

Adam & Eve/DDB grabs £100,000 prize from Posterscope

Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today.

 
 
Katharine Viner becomes first female editor-in-chief of Guardian News & Media

Katharine Viner becomes first female editor-in-chief of Guardian News & Media

Katharine Viner, deputy editor of the Guardian since 2008 and editor-in-chief of Guardian US since 2014, has been named as the first female editor-in-chief of Guardian News & Media in its 194-year history

 
 
Campaign Viral Chart: Robert Downey Jr features in chart topper

Campaign Viral Chart: Robert Downey Jr features in chart topper

A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week.

 
 
Publicis opens global agency Blue 449

Publicis opens global agency Blue 449

Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.

 
 
Condé Nast, Shortlist Media and Redwood join Magnetic

Condé Nast, Shortlist Media and Redwood join Magnetic

Magnetic, the new marketing agency for magazine media, has added Condé Nast, Shortlist Media and Redwood to its membership.

 
 
Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea

Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea

The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.

 
 
Wickes launches first campaign from Iris

Wickes launches first campaign from Iris

Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing Iris.

 
 
Temptations pushes pet treats with bizarre online campaign

Temptations pushes pet treats with bizarre online campaign

Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game on BuzzFeed's website.

 
 
Martin Sorrell in line for £36m bonus

Martin Sorrell in line for £36m bonus

Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus.

 
 
Clarkson forms new senior commercial team at Weve

Clarkson forms new senior commercial team at Weve

Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson.

 
 
Campaign Viral Chart: Ad Council spot challenging bias takes top spot

Campaign Viral Chart: Ad Council spot challenging bias takes top spot

An ad challenging people to "open our eyes to our bias" has made it to the top of the viral chart this week, and has also become the third most-shared spot of 2015.

 
 
Tesco kicks off £90m media review

Tesco kicks off £90m media review

Tesco has launched a closed review of its media planning and buying business, which has been handled by Initiative for more than 20 years.

 
 
The ad industry is facing its Kodak moment, says David Jones

The ad industry is facing its Kodak moment, says David Jones

The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas and Havas Worldwide told the ISBA conference today.

 
 
ASA calls for clearer guidelines between vloggers and brands

ASA calls for clearer guidelines between vloggers and brands

The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today's ISBA annual conference.

 
 

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