Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.
Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
SapientNitro has secured presenters including director James Cameron, designer Vivienne Westwood and chef Heston Blumenthal for its third annual Ideas Exchange event.
Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.
Manning Gottlieb OMD has hired Mark Brennan, the head of mobile at Carat, to the same role at the agency, replacing Mark Halliday.
Come4.org, the first user-generated, nonprofit pornography site has launched its first ever online film to debunk the myths of porn.
Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
© Haymarket Media Group Ltd.