Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
Direct Marketing News
Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.
Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.
Disney has kicked off a search for an agency to handle its UK CRM work.
Marc Nohr, the founder of Kitcatt Nohr, has resigned from his role as global brand director at the serviced office company Regus.
Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.
Y&R has promoted Shelley Diamond, its worldwide managing partner, to the new position of global chief client officer.
The Advertising Standards Authority has rapped the Inverness City Advertiser (ICA) for implying illegal drug use in an email mailer for its website Whatsonhighlands.com.
Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.
Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.
Kitcatt Nohr has reshaped its client services department and promoted its head of client services, Annette Blunden, to the newly created position of deputy managing director.
Neilson Active Holidays has appointed MBA to help build its Summer Beach Club and Ski holiday brands, following its management buyout last year.
After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric.
Mitchells & Butlers, the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neills, is on the hunt for digital and CRM support.
Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.
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