DIRECT MARKETING NEWS, OPINION & ANALYSIS

Top Story

Campaign Viral Chart: cheap clothing ad hits the top

Campaign Viral Chart: cheap clothing ad hits the top

A fashion ad featuring a social experiment that shows shoppers how cheap clothing is made has made it to the top of the chart.

Related stories

Direct Marketing News

Copywriters' misery spells the end of an era

Copywriters' misery spells the end of an era

Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.

 
 
Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.

 
 
Naked women ads banned for offensive content

Naked women ads banned for offensive content

Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.

 
 
Publicis Chemistry hires head of client services

Publicis Chemistry hires head of client services

Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.

 
 
Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama.

 
 
Your audience's language

Your audience's language

Economic Progressivism sounds like a difficult concept.

 
 
VML wins Virgin Active account

VML wins Virgin Active account

Virgin Active, the gym chain part owned by Sir Richard Branson's Virgin Group, has appointed VML to redesign its website and members app.

 
 
Overweight woman ad for taxi firm is 'not offensive'

Overweight woman ad for taxi firm is 'not offensive'

A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist.

 
 
Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn...

 
 
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

 
 
Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

 
 
Rei Inamoto and Kate Stanners among judges for D&AD Awards

Rei Inamoto and Kate Stanners among judges for D&AD Awards

AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.

 
 
BJL appoints Tony Evans as planning director

BJL appoints Tony Evans as planning director

BJL has appointed Tony Evans, previously the head of planning for Cheil Worldwide, to its board in the new position of planning director.

 
 
Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'

Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'

Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".

 
 
Lowe agencies develop British Heart Foundation Wear Red work

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.

 
 
Cheil most shortlisted in 25th MAA Best Awards

Cheil most shortlisted in 25th MAA Best Awards

Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.

 
 
BA reviews global digital ad account

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

 
 
Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.

 
 
Co-operative Bank reviews CRM after separation from Co-operative Group

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

 
 
'Creative' RFI requests are getting out of control

'Creative' RFI requests are getting out of control

David Meikle, a founding partner at the intermediary Red Salt, which recently handled the Post Office review, decries the RFI's transformation into a creative catwalk.

 
 

Additional Information

Campaign Jobs