Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
Direct Marketing News
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
DraftFCB London has appointed David Harris as its executive creative director.
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Marks & Spencer is seeking an agency to handle its CRM account.
AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.
Wunderman's executive creative director Dave Harris has left the agency.
Abbott Mead Vickers BBDO, Engine and DLKW Lowe are among the agencies understood to have made it on to the Government's creative framework, while agencies such as DraftFCB and TMW are on the digital roster.
Campaign's selection of media news and views of note in the week before 1 March 2013.
Lida has promoted Jonathan Goodman to managing partner.
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark Hancock as the head of strategy.
Wunderman has boosted its UK agency with the appointment of Matt Batten to the new position of chief creative officer.
OgilvyOne won the Grand Prix at last night's DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories.
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The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.