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Helen Weisinger to leave EDC group marketing role

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

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Danone appoints Hypernaked for CRM activity

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

 
 
Nature Valley awards integrated business to start-up

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

 
 
Government relaxes brand partner campaign rules

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

 
 
Sorrell says Q1 was 'hand-to-hand combat'

Sorrell says Q1 was 'hand-to-hand combat'

WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.

 
 
Proximity poaches Havas EHS' Amanda Arthur

Proximity poaches Havas EHS' Amanda Arthur

Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.

 
 
David Harris joins DraftFCB as ECD

David Harris joins DraftFCB as ECD

DraftFCB London has appointed David Harris as its executive creative director.

 
 
HSBC calls review of UK retail direct marketing business

HSBC calls review of UK retail direct marketing business

HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.

 
 
Marks & Spencer opens talks with agencies over CRM task

Marks & Spencer opens talks with agencies over CRM task

Marks & Spencer is seeking an agency to handle its CRM account.

 
 
AIS co-founder Steve Stretton steps down

AIS co-founder Steve Stretton steps down

AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.

 
 
Dave Harris resigns from Wunderman

Dave Harris resigns from Wunderman

Wunderman's executive creative director Dave Harris has left the agency.

 
 
Government appoints creative, DM and digital framework

Government appoints creative, DM and digital framework

Abbott Mead Vickers BBDO, Engine and DLKW Lowe are among the agencies understood to have made it on to the Government's creative framework, while agencies such as DraftFCB and TMW are on the digital roster.

 
 
Things we like

Things we like

Campaign's selection of media news and views of note in the week before 1 March 2013.

 
 
Lida promotes Jonathan Goodman to managing partner

Lida promotes Jonathan Goodman to managing partner

Lida has promoted Jonathan Goodman to managing partner.

 
 
Philips launches direct marketing contest

Philips launches direct marketing contest

Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.

 
 
Avios appoints MBA to DM and digital account

Avios appoints MBA to DM and digital account

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.

 
 
John Lewis Partnership calls direct review

John Lewis Partnership calls direct review

The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.

 
 
Iris lands integrated Mini ad account

Iris lands integrated Mini ad account

Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.

 
 
Lida appoints Golley Slater's Hancock as strategy chief

Lida appoints Golley Slater's Hancock as strategy chief

Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark Hancock as the head of strategy.

 
 
Batten moves to Wunderman UK

Batten moves to Wunderman UK

Wunderman has boosted its UK agency with the appointment of Matt Batten to the new position of chief creative officer.

 
 
OgilvyOne sweeps board at DMA Awards

OgilvyOne sweeps board at DMA Awards

OgilvyOne won the Grand Prix at last night's DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories.

 
 

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