DIRECT MARKETING NEWS, OPINION & ANALYSIS

Top Story

DFS pitches direct and data accounts

DFS pitches direct and data accounts

Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up.

Related stories

Direct Marketing News

Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge restructures creative with hires and promotions

Partners Andrews Aldridge has restructured its creative team with three new hires and two promotions, including the introduction of deputy creative directors.

 
 
We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.

 
 
John Lewis Insurance kicks off DM contest

John Lewis Insurance kicks off DM contest

John Lewis has put the direct marketing account for its insurance brand up for review.

 
 
Proximity captures Halifax CRM account

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

 
 
OgilvyOne UK captures global Regus business

OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.

 
 
Lida wins Alzheimer's Society's direct and digital

Lida wins Alzheimer's Society's direct and digital

Lida has been awarded the direct and digital fundraising account for dementia charity the Alzheimer's Society following a competitive pitch.

 
 
The Payments Council kicks off mobile payments service push

The Payments Council kicks off mobile payments service push

The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.

 
 
AWEurope: Creative agencies need to be performance-oriented, says BBH chief

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

 
 
Wunderman replaces OgilvyOne on News UK

Wunderman replaces OgilvyOne on News UK

OgilvyOne has lost the News UK business to its sister WPP agency Wunderman.

 
 
D&AD launches free online archive

D&AD launches free online archive

D&AD is planning to put its entire archive of award-winning ads online and is offering access through new free memberships.

 
 
WPP to buy majority stake in Cognifide digital consultancy

WPP to buy majority stake in Cognifide digital consultancy

WPP has agreed to buy a majority stake in Cognifide, a digital technology consultancy with clients such as Skype and Virgin Media.

 
 
Havas profit up 2.6% to €199m

Havas profit up 2.6% to €199m

Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.

 
 
BA victory prompts BBH to launch CRM division

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

 
 
Dermal filler brand hands media and digital to Rapp

Dermal filler brand hands media and digital to Rapp

Allergan, the pharmaceutical company, has appointed Rapp to promote its dermal filler brand Juvederm across Europe and Africa.

 
 
British Airways awards entire account to BBH

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 
 
Wunderman hires X Factor social media producer

Wunderman hires X Factor social media producer

Wunderman has hired Steve Saul, a former social media producer on 'The X Factor', as its first social media production lead.

 
 
Havas moves AIS into media village

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

 
 
We Are Social hires JWT's Mobbie Nazir as CSO

We Are Social hires JWT's Mobbie Nazir as CSO

We Are Social, the social media agency, has hired Mobbie Nazir, the head of digital strategy at JWT, as its chief strategy officer, based in its London headquarters.

 
 
Tesco mulls new strategy on loyalty

Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.

 
 
VCCP me poaches Rapp's Gavin Hilton

VCCP me poaches Rapp's Gavin Hilton

VCCP me, VCCP's direct marketing agency, has hired Rapp's Gavin Hilton as its planning partner following Chris Whitson's departure in October 2013.

 
 

Additional Information

Campaign Jobs