DIRECT MARKETING NEWS, OPINION & ANALYSIS

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OgilvyOne names Annette King as EMEA chief executive

OgilvyOne names Annette King as EMEA chief executive

OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.

Direct Marketing News

EDF unveils zoetrope campaign for Thank Yous push

EDF unveils zoetrope campaign for Thank Yous push

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).

 
 
Rapier picks up NHS donor service DM work

Rapier picks up NHS donor service DM work

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

 
 
The Guardian reviews direct marketing account

The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian.

 
 
Lush ad banned over claims that reptile trading was driving species to extinction

Lush ad banned over claims that reptile trading was driving species to extinction

An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.

 
 
RSPCA calls review of £5m DM account

RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.

 
 
Martin Sorrell's salary swells 56% in 2011 to £12.9m

Martin Sorrell's salary swells 56% in 2011 to £12.9m

Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.

 
 
Iris wins Domino's digital and DM task

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

 
 
National Trust calls review of DM account

National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.

 
 
Direct Line Group seeks shop for DM task

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.

 
 
TMW boosts digital offer with Buat-Ménard hire

TMW boosts digital offer with Buat-Ménard hire

TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.

 
 
ASA raps Scotland's panda 'gift' claim

ASA raps Scotland's panda 'gift' claim

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.

 
 
News Int appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News

News Int appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News

News International has appointed WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change to handle the consolidated £28 million media, advertising, direct and strategic responsibilities behind its news operations for multimedia brands The Times, The Sunday Ti...

 
 
Lateral Group hires Mike Cavers as executive creative director

Lateral Group hires Mike Cavers as executive creative director

Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.

 
 
Advertising and media industry in youth opportunities push

Advertising and media industry in youth opportunities push

Mother, Facebook and PHD are among a hundred companies from a range of creative sectors that have signed up to an IPA-led initiative to help get 300 young people into employment.

 
 
Iris Worldwide launches SXSE1 event

Iris Worldwide launches SXSE1 event

Iris Worldwide is launching the South-by-South-East-One global roadshow, which will host the agency's key findings and talks from the recent SXSW Interactive festival in Austin, Texas.

 
 
Lida bulks up creative department

Lida bulks up creative department

Lida has hired creative team Andy O'Carroll and Spencer White to work primarily on its Ikea account, as part of a number of new appointments.

 
 
Heathrow runs family-friendly Easter campaign

Heathrow runs family-friendly Easter campaign

Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.

 
 
Citroen pushes DS5 model with interactive mailer

Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

 
 
Agencies line up for Asda CRM business

Agencies line up for Asda CRM business

Asda is reviewing its customer relationship marketing and experiential activity.

 
 
Iris and Livity scoop top plaudits at MAA awards

Iris and Livity scoop top plaudits at MAA awards

Iris was the most-awarded agency and Livity's 'Final Verse' NSPCC campaign was the most-awarded piece of work at the Marketing Agencies Association (MAA) awards, held last night (1 March) at The Brewery.

 
 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.