Double standards - Why you need cojones to crack branded content
If Red Bull proved anything with its supersonic skydive, it's that it pays for advertisers to take risks. Here, two experts discuss the changing face of branded content.
DOUBLE STANDARDS
Double Standards - 'Connecting us in the physical and virtual space'
Convergence is allowing people to be in several places at once, in the comfort of their own living rooms. Two experts discuss the 'smart' revolution.
Double Standards - How should brands tackle media sponsorships?
Brands looking to enter into media sponsorship should be ready to commit to a multifaceted relationship, two experts advise.
How crucial are sports rights to media owners?
BT's capture of Premier League rights shows that media owners are still willing to pay a premium to acquire rights to broadcast sports, two media agency heads suggest.
Double Standards - Is it finally time to stop claiming 'print is dead'?
News brands are, in fact, doing well.
Double Standards - Do advertisers know how to reach young men?
Young men want intelligent and relevant content that's delivered in a non-patronising way across a range of devices, two men's magazine publishers suggest.
Double Standards - Were the Olympic Games a success for outdoor?
Despite the lower-than-expected adspend, London 2012 provided a boost for the outdoor industry and saw some innovative creations, two experts argue.
Double Standards - How are magazine apps on mobile performing?
Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think.
Double Standards: 'Most content that is funded by brands is shit'
In today's always-on world, brands need to give less thought to the social media platforms themselves and more to creating engaging content that sits on them.
Double Standards - '2011 was a real kick in the arse for UK agencies'
Radio advertising may have bounced back after a dismal show at Cannes in 2011. But, two radio specialists say, the medium is still undervalued by both agencies and advertisers.
Double Standards - How will connected TVs change the TV market?
Although it is unlikely to surpass traditional TV soon and uptake is low, connected TV could provide opportunities for innovative ad formats, two experts argue.
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
