What can the merging of TV and online bring?
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
DOUBLE STANDARDS
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Double Standards - How is performance marketing helping digital?
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.
How is cinema meeting the digital challenge?
Cinema is now just one of a number of ways to watch a movie. But rather than pose a threat to its future, digital can make the medium even more popular, two experts claim.
How has the new-business landscape changed?
Globalisation and the demand for new services from clients have changed the nature of pitching for new business, two experts say.
Do media agencies require a brand positioning?
Media agencies are no different to the clients they work for. They need a clear brand positioning that makes them stand out from others, two experts in the sector believe.
How can barter add value to your media budget?
Barter is an attractive option for all types of advertisers these days, two experts say - and not just in times of economic hardship.
Has radio recovered since the death of COI?
Double-digit growth from many sectors has compensated for the absence of COI revenue, according to two radio experts.
Why should supermarkets be on the media plan?
Supermarkets are performing well despite the tough financial climate, and they can give brands a boost in a year of special events, according to two outdoor media experts.
How can magazines mix digital and commerce?
Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence
'Publishers need to think differently and invest'
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
Why video is set to be the medium of the future
As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.
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Channel 4′s corporate fat cats must be grateful they’re not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
