If Red Bull proved anything with its supersonic skydive, it's that it pays for advertisers to take risks. Here, two experts discuss the changing face of branded content.
Convergence is allowing people to be in several places at once, in the comfort of their own living rooms. Two experts discuss the 'smart' revolution.
Brands looking to enter into media sponsorship should be ready to commit to a multifaceted relationship, two experts advise.
BT's capture of Premier League rights shows that media owners are still willing to pay a premium to acquire rights to broadcast sports, two media agency heads suggest.
News brands are, in fact, doing well.
Young men want intelligent and relevant content that's delivered in a non-patronising way across a range of devices, two men's magazine publishers suggest.
Despite the lower-than-expected adspend, London 2012 provided a boost for the outdoor industry and saw some innovative creations, two experts argue.
Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think.
In today's always-on world, brands need to give less thought to the social media platforms themselves and more to creating engaging content that sits on them.
Radio advertising may have bounced back after a dismal show at Cannes in 2011. But, two radio specialists say, the medium is still undervalued by both agencies and advertisers.
Although it is unlikely to surpass traditional TV soon and uptake is low, connected TV could provide opportunities for innovative ad formats, two experts argue.
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Web producer for clientside company £45k Digital Gurus £42000 - £45000 per annum, London
- Account Manager Stopgap £30000 per annum, London
- Midweight Front End Developer- salary up to £35k Digital Gurus £30000 - £35000 per annum, London
- Head of SEO - Award winning media agency - London Norton Leigh Circa 60k plus benefits, Central London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.