EDITOR'S PERSPECTIVE
Claire Beale: Facebook ad sceptics put new spin on the IPO
General Motors has admitted that it is putting a brake on its Facebook adspend.
Claire Beale: Falklands farrago is a test bed for WPP's style
The one thing that everyone at WPP is agreed on is Sir Martin Sorrell's ability to know what's going on around his group of companies, down to the most alarmingly small detail. It's one of his biggest, and perhaps most annoying, strengths as a leader...
Claire Beale: Show some respect for the mature adlanders
When the Telegraph's Careers Advice column printed a letter from someone called James, "an experienced creative director in my late fifties" who was looking for advice after being made redundant from his agency, the headline to the piece screamed abo...
Claire Beale: Leveson proves need to protect media diversity
There's nothing as interesting this week as the Leveson inquiry's latest twists. Every Murdoch rebuttal has managed to be both surprising yet assumed.
Claire Beale: Tesco must be a brand worthy of better ads
An awful lot of people have been enjoying Tesco's discomfort this week. Shoppers - the ones who enjoy a vigorous online rant - have been giving the retailer a good pounding, while the ad industry has been slavering over the prospect of its ad review.
Editor's Perspective: Will WPP gamble pay off for News International?
Gambling is a growth industry. One of Macau's mega casinos raked in more than $750 million profit last year. A pile of chips almost as high as those accumulated by Publicis Groupe in 2011.
Claire Beale: The greater reward lies beyond the quick buck
Two of the world's most important creative agencies are celebrating three decades in business this week. It's 30 years since John Bartle, Nigel Bogle and Sir John Hegarty and Dan Wieden and David Kennedy quit their big agency jobs to start their own ...
Claire Beale: Can adland answer the call for great writing?
Back in the mid-60s, the publisher of Scientific American wanted to encourage big-spending airlines to advertise in his magazine. So he briefed Howard Gossage to come up with an ad campaign promoting how many of his readers were also frequent air tra...
Claire Beale: The real social media lesson learnt at SXSW
Of all the topics you might have predicted would dominate debate at this year's SXSW conference, Bartle Bogle Hegarty New York and homelessness wouldn't feature. Yet the agency's Homeless Hotspots initiative has generated more ferocious comment than ...
Claire Beale - It's nice to get excited about TV once in a while
As Lord Bell, John Sharkey and Chris Powell entertained the audience at last week's Advertising Asso-ciation conference with their views on the death of tobacco advertising and the relationship between adland and Parliament, the past couple of decade...
Claire Beale: It's time to decide who should lead the agenda
Quite possibly the last thing the advertising industry needs is another conference - another forum for cheap talk that's inevitably pricey to listen to.
Ian Darby: M&C's hiring shows it's serious about big ideas
Spying seemed an attractive lark to a young lad. The glamour of James Bond, in my time played by Roger Moore in his safari suit, resonates to this day.
Claire Beale: Spot a trend: budgets and profits are rising
My book of cliches for lazy journalists says one swallow doesn't make a summer, but I think advertising's spring may be coming.
Ian Darby: The future looks bright for ad entrepreneurs
The presence of Leagas Delaney in the story alongside this column is reassuring. It shows that an agency can survive creating Campaign's "Turkey of the Year" (2010's Giovanni Rana pasta calamity) to impress 100 per cent of the clients it presented to...
Claire Beale is the editor of Campaign
Campaign Columnists
Additional Information
Campaign Jobs
- accoung manager > BOUTIQUE AGENCY with GLOBAL MUSCLE > INTEGRATED PROMOTIONAL & SPONSORSHIP collectivo Up to £32k + company benefits, Central London
- Senior Research Manager - Innovation Tarsh Lazare Marketing Recruitment c.£48K-£60K + Bonus + Benefits, Bristol
- Head of E-Commerce - Retail JV Recruitment £80000 to £120000 per annum, City Of London
- International Brand & Innovation Manager Tarsh Lazare Marketing Recruitment c.£50K - £53K + Benefits + Bonus, Bristol
- Senior UX/UI Designer Digital Gurus £37 - £48 per annum, London
Most viewed
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Wickes rolls out first social media campaign
- OgilvyOne names Annette King as EMEA chief executive
- Nike kick-starts global football campaign starring Ribery and Neymar
- TBWA scoops global Four Seasons brief
- Sky opens creative agency talks
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
