Editors opinion

Claire Beale, editor

EDITOR'S PERSPECTIVE

Telefónica's U-turn poses unanswered questions

There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.

 

Gender always causes a stir, no less so in adland

There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.

 

Shared values help keep collective excellence alive

There are a few things we need to talk about this week. Thing one: Peter Mead.

 

Powerful reminders of why greatness is worth a fight

When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.

 

Forget the Publicis hubris - what matters is the people

The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

 

Adland's quest to reclaim content from factory lines

I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.

 

JWT proves that edgy isn't always the right approach

It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend.

 

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 

Post-POG, the mega-deal spotlight shifts over to IPG

Well, that's it.

 

From start-up to corporate beast: the task facing Lund

I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.

 
 
Jonathan Akwue

Facebook’s Rooms App Could be a Horror Story in the Making

 
 
 
Dave Trott

THE DIFFERENCE BETWEEN LIVING AND SURVIVING

 
 
 
Jonathan Staines

RETAIL THERAPY

 
 
 
Andy Nairn

Nice one.

 
 
 
NABS

NABS Tuesday Club Talk with Sir Martin Sorrell

 
 
 
Dave Trott

DEFINITELY NOT MEADIOCRE

 
 
 

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