Editors opinion

Danny Rogers, editor

EDITOR'S PERSPECTIVE

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

Talent gets you to the top; character keeps you there

Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.

 

Content is easy. What you really need is engagement

Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.

 

Stop worrying and learn to love the creative bomb

Steve Henry, once a creative powerhouse behind HHCL and now a co-founder of the digital training business Decoded, accuses today's ad industry of becoming "terrified of making mistakes".

 

Lessons learned from BA's marathon creative review

The epic British Airways pitch - a seven-month review of the airline's marcoms strategy - is the most significant so far this year. What have we learned from Bartle Bogle Hegarty's victory? The answer depends on who you are.

 

Sport and great creative should go hand in hand

It was no coincidence that the turning point for the British economy came with London 2012.

 

A riveting case study on saying no to advertising

Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.

 

Look hard and you will see a true renaissance at ITV

At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again?

 

The humble word remains a bedrock of our business

With the EE Baftas last Sunday, we are near the peak of the movie season. The media moguls are all in London - the creators of such visual spectaculars as Gravity and The Wolf Of Wall Street.

 

Agencies are learning to collaborate brick by brick

On my mind this week is "collaboration". There are two dictionary definitions: one inauspiciously linked to some French officials during the Nazi invasion; the other - "working together, especially in a joint intellectual effort" - a cause well worth...

 
 
Nick Jefferson

Jesus Games.

 
 
 
Andy Nairn

The Trust Trap strikes again

 
 
 
Dave Trott

BIG DATA v SMART DATA

 
 
 
NABS

Calling all heroes

 
 
 
Campaign Guest

How mobile is driving the native revolution

 
 
 
NABS

I want a new job, where do I start?

 
 
 

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