Danny Rogers, editor
"This could be the death of this industry," one of the UK's most senior ad executives told me last week.
Publicis Groupe's unexpected purchase of Walker Media - completed this week - was a stark reminder of the pressure that the Publicis boss, Maurice Lévy, continues to feel in a year when he engineered the most audacious merger in advertising history.
As the process for choosing our agencies of the year reaches a crescendo, one is reminded of the differing ownership models of the modern ad agency.
A week on from the first seeding of the John Lewis Christmas campaign, here are the latest figures from its creators: more than five million views on YouTube; the soundtrack at number one in the singles download chart; and the client's own social med...
And so it has begun. The fireworks have fizzled, Selfridges has decked its windows with fake snow - and the Christmas TV commercials are upon us. Last night saw the première of the Marks & Spencer offering during Coronation Street and (these days, th...
With Campaign's Big Awards - the British ad industry's biggest single celebration - taking place last night, it now feels appropriate to begin reflecting on 2013.
With another highly optimistic forecast from Bellwether today, it could be time for creative consultancies to rethink their own long-term investment plans.
So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.
We heard a surprising edict from a client marketer this week: "We will now have an 'always on' strategy - we will always be on TV. As we become a digital business, being on TV is increasingly important."
Having just completed the judging of Campaign's 2013 Big Awards - a rare chance to spend a day immersed in "the work" - a couple of things struck me about the nature of British advertising today.
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