Editors opinion

Claire Beale, editor


M&C Saatchi is a reminder of UK adland's influence

The agency offers a lingering reminder of the days when advertising was home to more people with blazing personalities and heady ambition.


18 Feet deal underlines the new reality for start-ups

When Jonathan Trimble first told me he was talking to Creston about selling off a chunk of 18 Feet Rising, it seemed the dice roll of a troubled business. Five-and-a-half years old and with some of its promise still unfulfilled, 18 Feet Rising ...


Everyone doing everything is really a zero-sum game

Campaign s sister title Marketing has just published a feature asking marketers about creativity. Turns out clients are calling time on the notion that creativity comes from people called creatives sitting in creative departments in creative agenc...


Don't shed a tear over the end of the Mad Men era

The end of Mad Men in the US last weekend was cause for another bonanza of articles on advertising. One reason to celebrate the demise of the (brilliant) series is that we will no longer have to endure acres of press coverage wistfully wanging on a...


Adland needs its creative flag-bearers back on form

There s good news for Fallon and Mother this week. And when could we last have written that sentence? Fallon has a new chief executive after a year (and more) of drifting. I d never heard of Gareth Collins before Fallon sniffed him out at Abbott Me...


Media is back on top of the industry's news agenda

There were three main (and increasingly slurry) talking points over the red wine at last week s party to mark 30 years of Campaign s sister title Media Week . The first was a sorry mea culpa from media agencies and media owners who failed to giv...


Still much to be done if we want to be 'here for good'

One IPA president of recent years told me the best strategy for making an impact in the presidential role was to do very little for the first 18 months and then make a lot of noise for the last six: "That's all anyone will remember, anyway."


Why UK advertising needs more independent voices

RIP Johnny Fearless, an agency that did a very wonderful piece of work last year for the Imperial War Museums but, frankly, has done little else lately to justify its continued existence in a crowded and oversupplied market. The shop sadly closed its...


Adland can't afford to lose sight of D&AD's vital role

Awards season is now well under way and next week more than 200 of the world s finest creatives will gather in London to judge the 2015 D AD Awards. Judging week is a bigger deal this year because D AD is aiming to make it a real industry event. So...


Polite applause: maybe the ultimate insult to creativity

I didn t make it to British Arrows last week, though there are (still) few greater pleasures in this business than wallowing in big-screen advertising action; a shopper marketing mobile campaign case study doesn t get my blood throbbing quite so loud...

Dave Trott



King of Ping: A Pizza the Action

Lorelei Mathias

New Lines for London Underground

Lorelei Mathias


Dave Trott


Dave Trott



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