Editors opinion

Claire Beale, editor

EDITOR'S PERSPECTIVE

Welcome to The Annual 2014

Claire Beale global editor-in-chief, Campaign If you ve got to the end of 2014 with any doubt in your mind that advertising is a fantastic industry to work in, settle back and wallow in the following pages. Here you ll find plenty of evidence...

 

Creative v media agencies is beginning to get ugly

Last week, the executive creative director of a big ad agency came barrelling up to me, beard twitching, clearly angling for a verbal scrap. I did a quick mental check. Turkey of the Week? Not for a while. Bad review in Private View? Hmm, don t thi...

 

Agencies cannot continue to give their ideas away

I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

 

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 

Why marketers get the agencies they deserve

This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.

 

Sapient deal reshapes Maurice Lévy's legacy

If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Grou...

 

Telefónica's U-turn poses unanswered questions

There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.

 

Gender always causes a stir, no less so in adland

There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.

 

Shared values help keep collective excellence alive

There are a few things we need to talk about this week. Thing one: Peter Mead.

 

Powerful reminders of why greatness is worth a fight

When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.

 
 
Dave Trott

PREDATORY THINKING IN SPACE

 
 
 
NABS
 
 
Jonathan Staines

KEEPING IT UNREAL

 
 
 

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