Please contact Suzanne Bidlake, Consultant Editor, Campaign & Marketing, (suzanne.bidlake@haymarket.com / 020 8267 4744/ @suzannebidlake) to discuss the projects below - and any other opportunities for developing editorial content in commercial partnerships, such as; events, roundtables, bespoke publications, awards and competitions, including web-design and build and film.

For strictly comercial conversations regarding opportunities across all Campaign features and supplements, contact Sarah Virani, Senior Account Manager,(sarah.virani@haymarket.com, 020 8267 4932).

 

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Private Hear - radio ads reviewed  

If you have a radio ad to submit for review, please contact meg@megcarter.com

Published monthly

 

 

The World's Leading Independent Agencies      

-by invitation of thenetworkone

Selected independent agencies from across the globe are invited to give their take on how the advertising world looks from their particular standpoint - and how it’s likely to change. Always fascinating.

Publication date: April 13

 

 

Get Mobile  

A collection of thought-leadership pieces within Campaign

If you don’t have a mobile strategy, you don’t have a future strategy, it’s famously been said.
With more than 5 billion mobile phone users in the world and Nielsen estimating that one in two Americans now have a smartphone (compared with just one in 10 in the summer of 2008), it’s a statement that’s hard to deny.

But how many brands are geared up for this new reality?  And how are they going about it? Who is getting it spectacularly right (or spectacularly wrong)? What are the issues to consider?

Campaign calls on the experts.

Essay & photography deadline: February 10

Publication date: April 20

 

Cannes (special publication, tbc)

incorporating:

Campaign Craft Essays

Cannes is the time of the year when Craft has its place in the sun. It is also, then, naturally, the time when Campaign celebrates the craft techniques involved in creating great advertising. We ask some of the key players in industries such as production, music, casting and post-production for a collection of thinkpieces to stimulate discussion and fuel the creative machine.

These essays are distributed with Campaign at the Cannes international festival of creativity to an additional international audience of marketers and agency execs.

Campaign VIP Beach Party

Dedicated Cannes issue of Campaign and online coverage at campaignlive.co.uk

Cannes TV

Interviews streamed via a dedicated Cannes channel

Campaign@Cannes iPhone app

 

 

Social Media

 A collection of thought-leadership pieces within Campaign

To paraphrase an old quote, 30 seconds is a long time in social media. When 48 hours of content is uploaded on to YouTube every minute and corporate clay-footedness can be amplified around the globe in the time it takes to click, it’s essential for advertisers to understand this new, treacherous terrain and to have a strategy for how to navigate it - rapidly.                                                               

In this report, Campaign will select expert contributors to shine a guiding light on the landscape, its inhabitants, its rules and codes, its methods of transport, its wonders and its benefits.                                                

Areas for discussion include:

• how to achieve fame, not infamy
• how to build “social authority”
• how to bring something to the party, not crash it
• What are the KPIs for social media? How do you measure them?
• What are the most useful forms of social media for advertisers?
• how to reach key influencers
• How social media are changing…what will the future hold?
• letting go - how to manage social media

Essay & photography deadline: May 10

Publication date: July 20

 

Big Brains on Branding      

The Campaign & Marketing Strategic Planning Papers

A collection of thought-leadership pieces in a dedicated supplement published with both Campaign and Marketing. Some of the biggest brains in advertising showcase their thinking to an audience of marketers.

When the world around us is changing at high speed and the economic tighteners are on, the easiest thing to do is nothing. Nothing new, nothing experimental, nothing brave. How much more comforting to bury our heads in the (rapidly shifting) sands until calmer climes return.

But now is precisely the time for bold thinking, for smart strategy and for insightful analysis. Now is the time when brands need, more than ever, to draw on the skills of the creative strategists in their agency partners.

With this in mind, Campaign is bringing together some of the sharpest communications planners in the business in a new supplement aimed directly at client marketers.

 In this book, which will be published with Marketing (and also Campaign), the Big Brains of advertising and media will apply themselves directly to the imperatives currently facing brands.

Essay & photography deadline: July 10

Publication date: September 28

 

 

Gaming  

A collection of thought-leadership pieces within Campaign

“As the Chinese proverb “tell me and I will forget, involve me and I will feel” suggests, gaming has the power to elicit stronger emotions than storytelling.

It’s little wonder that brands are latching on to gamification as a way of hooking in consumers and keeping them coming back for more. And that every ad agency in town cites gaming as one of the key areas they are focusing on.

But what do they really mean by gamification? Do sponsorships, in-game ads and leaderboards cut it? Or do we need something more immersive every time?

What do we need to know to “play-cast” instead of broadcast? We ask the experts how to take it to the next level.”

Essay & photography deadline: August 7

Publication date: October 26

 

 

What Next in Integration   

The Campaign & Marketing Strategic Integration Papers

A collection of thought-leadership pieces within a dedicated supplement, published with Campaign and also sent to Marketing readers.

 With more definitions, more answers and more arguments than Lady Gaga’s costume changes, integration continues to be a hot topic for agencies and marketers alike. Experts debate what integration means in 2012, how best to achieve it and what will never work.

New for 2012, “What next in Integration” will kick off by focusing on the client perspective. This feature will be shown to essay authors in advance of publication to allow them the chance to comment in print.

Essay & photography deadline: October 1

Publication date: December 7  

 

Big Awards book

Publication date: October 26th

 

Campaign Media Awards

Publication date: November 23rd

 

A List Book

Publication date: November 29th

 

The Annual

Publication date: December 16th

 

 Things we are already doing for clients in 2012: 

My YouTube Ad of the Week - a revolving panel of invited reviewers choose their favourite YouTube ads

AOL DareDevil Challenge - creative contest for AOL's online ad format

Outdoor Planning Awards in association with Clear Channel

The Thinkboxes: Awards for TV ad creativity   Published bi-monthly 

Bespoke agency supplements for distribution with Campaign and Marketing

IPA Effectiveness Awards book (Publication date: November 4th 2012)

IPA Diploma supplement

Features based on roundtable discussion events - enabled by various commercial partners

 

Examples of projects we ran for clients in 2011:

The World's Leading Independent Agencies by invitation of thenetworkone

The Outdoor Hall of Fame with the Outdoor Media Centre

The Thinkboxes: Awards for TV ad creativity

My YouTube Ad of the Week

Big Tablet Debate for News International

C4 Plannertarium

AOL Pioneers (series on digital entrepreneurs)

Thinkbox TV PLanning Awards

Yahoo! Emerging Talent Awards 

The Emerging Talent Portfolio

Craft Essays

What Next in Digital (essays supplement with roundtable debate)

What Next in Engagement (essays with roundtable debate)

What Next in Integration ((essays supplement with roundtable debate)

Big Bus Challenge with CBS Outdoor

War of the Words, in association with the Huffington Post

IPA Effectiveness Awards book

The Art of Outdoor digital ad awards with Ocean Outdoor

Tomorrow's Talent with LizH

Numerous advertorials on subjects as diverse as agency structure, outdoor ad creativity and rising adland stars.