THE HISTORY OF ADVERTISING IN QUITE A FEW OBJECTS

The history of advertising in quite a few objects: 31 The Smash Martians

The history of advertising in quite a few objects: 31 The Smash Martians

The Smash Martians' place in British advertising history is assured.

The history of advertising in quite a few objects 30 - First episode of Mad Men

The history of advertising in quite a few objects 30 - First episode of Mad Men

Film-makers in the US have never shown much affection for the ad industry. Down the years, adfolk have usually been depicted as manipulative cynics who make people buy things they don't need.

 
 
The history of advertising in quite a few objects

The history of advertising in quite a few objects

29. Stanley Pollitt and Stephen King

 
 
The history of advertising 27: Roland Rat

The history of advertising 27: Roland Rat

Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.

 
 
The history of advertising 26 - The Pregnant Man pub

The history of advertising 26 - The Pregnant Man pub

Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.

 
 
The History of Advertising 25 - The Oxo family

The History of Advertising 25 - The Oxo family

Probably no advertising better reflected the changing lifestyle - and eating habits - of middle-class Britain during the latter half of the 20th century than the Oxo campaign.

 
 
The history of advertising 24: Cow Gum

The history of advertising 24: Cow Gum

It's a safe bet that in a dark and dusty corner of a few creative departments and design studios, there lurks a tin of Cow Gum.

 
 
The history of advertising 23: The Seymour

The history of advertising 23: The Seymour

The "loadsamoney" culture that pervaded adland from the 60s to the 80s - and its sometimes tragic repercussions - symbolically came together when "the Seymour" entered the industry's lexicography.

 
 
The History of Advertising 22 - Ad executives' cars

The History of Advertising 22 - Ad executives' cars

Few high-rolling admen were eager to practice what Bill Bernbach preached when he challenged consumers in his iconic 1959 ad for Volkswagen to "think small".

 
 
The History of Advertising 21 - Gold Hill, Shaftesbury

The History of Advertising 21 - Gold Hill, Shaftesbury

The 1973 "boy on a bike" commercial for Hovis was a dazzling piece of deception.

 
 
The History of Advertising 20 - A Cannes Lion

The History of Advertising 20 - A Cannes Lion

Short of selling their grandmothers, there's probably nothing a creative wouldn't do to win a Cannes Lion. Come to think of it, even grannies might well be sent packing with a Lion at stake.

 
 
The history of advertising 19 - The Gutter Bar in Cannes

The history of advertising 19 - The Gutter Bar in Cannes

Agencies the world over have their favourite watering holes. But "of all the gin joints in all the towns in all the world" - as Humphrey Bogart put it in Casablanca - the most famous of the lot stands on the corner of a winding, palm-fringed road at ...

 
 
The history of advertising 18 - Strand cigarettes

The history of advertising 18 - Strand cigarettes

The 1959 TV campaign for Strand cigarettes seemed to have everything going for it. Not only was it innovative, stylish and intriguing, but it also had a soundtrack people still hum. What's more, it had a central character - the Strand man - that ever...

 
 
The history of advertising 17 - Chris Joseph's silver hook

The history of advertising 17 - Chris Joseph's silver hook

Chris Joseph - who named his agency after the solid silver hallmarked hook that replaced his missing right arm - will be remembered as the adman who won a big victory in protecting the industry's rights over its creative ideas.

 
 
The history of advertising 16 - First UK edition of Cosmopolitan

The history of advertising 16 - First UK edition of Cosmopolitan

Cosmopolitan's UK arrival, in February 1972, linked advertisers with an attractive but not easy-to-reach market. The magazine targeted stylish, classy and liberated young women who wanted great orgasms and didn't mind admitting it.

 
 
The history of advertising 15 - John Pearce's red socks

The history of advertising 15 - John Pearce's red socks

John Pearce was the embodiment of the eccentric and anarchic culture that was Collett Dickenson Pearce in its creative prime. And nothing summed up Pearce's non-conformist style more than his taste for red socks.

 
 
The history of advertising 14 - Cadbury's Coronation Street idents

The history of advertising 14 - Cadbury's Coronation Street idents

TV sponsorship in Britain came of age in March 1996. Although brands had first been allowed to sponsor programmes ten years previously, strict ITC codes and the failure of media owners to understand the true value of what they were selling got sponso...

 
 
The history of advertising 13 - First poster for Nabs Rugby 7s

The history of advertising 13 - First poster for Nabs Rugby 7s

The Nabs Rugby 7s, the event that will pitch agency flankers and ruckers against each other for the 49th time on Sunday, is the longest-standing event in the calendar of the industry charity.

 
 
The history of advertising 12 - SLADE membership card

The history of advertising 12 - SLADE membership card

The ad industry's single confrontation with militant trade unions is little remembered more than three decades after it took place.

 
 
The History of Advertising 11 - Leo Burnett's apples

The History of Advertising 11 - Leo Burnett's apples

The apples that greeted visitors to Leo Burnett's agency on the morning it opened for business, in Depression-ravaged Chicago on 5 August 1935, were symbolic of its owner's rosy attitude.

 
 
The history of advertising 10 - The first edition of The Sun

The history of advertising 10 - The first edition of The Sun

Britain's red-top revolution arguably began on 17 November 1969 when The Sun, once a tired old broadsheet, re-emerged under Rupert Murdoch's ownership as a sexed-up, but unashamedly downmarket, tabloid.

 
 
The history of advertising 9 - Magic Markers

The history of advertising 9 - Magic Markers

For almost three decades, no sound was more synonymous with an agency creative department at work than the squeaking of its Magic Markers.

 
 
The history of advertising - 8 Maurice Saatchi's glasses

The history of advertising - 8 Maurice Saatchi's glasses

Not a lot of people know that Maurice Saatchi decided his trademark tortoiseshell glasses should be a permanent feature when people kept mistaking him for Michael Caine.

 
 
The history of advertising 7 - The first sponsored football shirt

The history of advertising 7 - The first sponsored football shirt

Derek Dougan was a brilliant footballer for both Wolverhampton Wanderers and Northern Ireland, and never took kindly to being told what to do.

 
 
The history of advertising 6 - David Ogilvy's 'Confessions'.

The history of advertising 6 - David Ogilvy's 'Confessions'.

If there was ever a time when the common perception that adland was a place peopled only by shallow-minded hucksters began to change, it was in 1963 when David Ogilvy's Confessions Of An Advertising Man hit the stores.

 
 
The history of advertising 5 - Gibbs SR: first UK TV commercial

The history of advertising 5 - Gibbs SR: first UK TV commercial

British advertising changed for all time at 8.12pm on 22 September 1955. Not many people were able to share the moment. Only those living in 100,000 homes across London and the South-East with specially modified TV sets were capable of capturing comm...

 
 
The history of advertising 4 - Cocaine

The history of advertising 4 - Cocaine

On 9 March 1984, Campaign splashed with a story that had the industry aghast. So incendiary were its contents that the reporter who wrote it pleaded not to be given a byline.

 
 
The history of advertising 3 - The IPA's Belgravia headquarters

The history of advertising 3 - The IPA's Belgravia headquarters

Homes don't come much classier than the Belgravia townhouse with its gleaming stucco facade that has been the IPA's headquarters for more than 60 years.

 
 
The history of advertising 2 - The lunch bill that crippled D&AD

The history of advertising 2 - The lunch bill that crippled D&AD

Even by the ad industry's extravagant standards, Edward Booth-Clibborn's lunch bill for two at Mayfair's Le Gavroche in 1991 was a jaw-dropper.

 
 
The history of advertising 1 - The Ivy restaurant

The history of advertising 1 - The Ivy restaurant

The Ivy, lunchtime haunt of adland's most celebrated - and most well-heeled - air-kissers, table-hoppers and back-slappers, has been called a club in which nobody is sure who the members are.

 
 
MARTIN BOWLEY

“Nobody watches TV ads anymore ! “

 
 
 
Dave Trott

WHAT’S THE STORY?

 
 
 
Tara Beard-Knowland

Talk to me, I’m listening

 
 
 
Christian Schmalzl

Google’s mobile minefield

 
 
 
Dave Trott

COME OFF BROADCAST, GO ON RECEIVE

 
 
 
Jeremy Lee
 
 

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