Women's Aid "look at me" by WCRS

Latest Work

Hastings Direct "seafood stall" by Rapp Hastings Direct, the insurance company, has released five TV ads that feature brand characters Harry Hastings and Stephen Seagull as part of a new campaign. Rapp created the spots, which are designed to bring some...

Air France "France is in the air" by BETC Air France accentuates its French travel experience in a new TV campaign. BETC Paris created the spot, which will run in France, the US, Brazil, Japan, China and Italy. The ad looks like a music...

Alzheimer's Society "erase" by Fallon The Alzheimer s Society has released a cinema ad that will air during showings of Still Alice , a film about a woman with Alzheimer s. Fallon created the ad, in which messages about trivial...

Race For Life "poem" by Mother Race For Life, the all-woman running event that raises tens of millions of pounds for Cancer Research UK each year, has released a TV ad calling for entrants. Mother created the spot, which features rousing...

McDonald's "McCafé moments" by The Outfit McDonald s new campaign promoting McCaf beverages takes its cue from Gogglebox, with characters discussing the shows you just watched. The TV ads will run on the Channel 4 family of channels during programmes including...

Editor's pick

Crap shoot

Crap shoot

Heading off on a location shoot can sound glamourous but, as five creatives recall, when faced with ageing stuntmen, the weather, uncooperative rappers, random hospitalisation and apartheid, the reality can be very different.

 
 
'The emperor is wearing no clothes'

'The emperor is wearing no clothes'

In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little mor...

 
 
Should creative and media be closer?

Should creative and media be closer?

 
 
Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.

 
 
The problem is all agencies require true collaboration

The problem is all agencies require true collaboration

 
 
Pitching into a vortex of sales

Pitching into a vortex of sales

An obsession with the drama of the pitch has left us with an industry that sells its services rather than markets them, Laurence Green believes.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.

 
 
The programmatic paradox

The programmatic paradox

Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target. This is a missed opportunity, Marco Bertozzi writes.

 
 
Publishers explore the value of media context

Publishers explore the value of media context

Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.

 
 
The Euro Spring

The Euro Spring

A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.

 
 
Should agencies axe unethical clients?

Should agencies axe unethical clients?

In taking the unusual step of announcing that it has declined to repitch for the Wonga account because of the payday loans company s alleged unethical behaviour, Albion raises questions that the ad industry struggles to answer. It isn t that adland...

 
 
The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
 
Williams is no longer just a gorilla with a calculator

Williams is no longer just a gorilla with a calculator

As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.

 
 
Ten career secrets for young creatives

Ten career secrets for young creatives

There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...

 
 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
 
Things we like: Gogglebox, Clear Channel and Grazia

Things we like: Gogglebox, Clear Channel and Grazia

Some things in the media business we liked in the week up to 27 February, and one thing we didn't...

 
 
Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
 
What full service 2.0 would mean for media

What full service 2.0 would mean for media

Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.

 
 

Opinion & blogs

Pitches mean more sex but fewer relationships

Pitches mean more sex but fewer relationships

A good agency in pitch-fight mode is a wonderful thing to observe. Every predictable groan about late nights, weekend working, even cancelled holidays, barely conceals the shaky, addictive adrenaline high that comes with straining together to win. "A...

 
 
Newsworks 2015 unable to unite disjointed sector

Newsworks 2015 unable to unite disjointed sector

Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier.

 
 
Global viewpoint from India

Global viewpoint from India

"There are no two words more harmful in the English language than good job ." I am still recovering from JK Simmons jazz teacher in Whiplash . I count myself among the cinephiles, but that is hardly a standout passion where I come from the land ...

 
 
Tech viewpoint on Mobile World Congress

Tech viewpoint on Mobile World Congress

Four days in Barcelona won t automatically help brands find the right route into mobile. Right now, there is probably more than one marketer stumbling around the cavernous halls of Mobile World Congress struggling to make sense of what he or she ha...

 
 

Diary

The Fish Bowl

The Fish Bowl

Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.

 
 
Social photos of the week

Social photos of the week

Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...

 
 
Jeremy Bullmore eulogises JWT for 150th anniversary

Jeremy Bullmore eulogises JWT for 150th anniversary

JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

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Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 

Promoted content

Adland in Hamburg: It's Germany, but not as we know it

Adland in Hamburg: It's Germany, but not as we know it

Hamburg's emerging agency scene embodies a nation ripe for reappraisal

 
 
Adland in Hamburg: Happening Hamburg

Adland in Hamburg: Happening Hamburg

Despite being the fourth-biggest ad economy, Germany has been relatively quiet on the international stage. Now, its array of independent agencies are growing in creative confidence and ready to take on the world, Suzanne Bidlake writes

 
 
Adland in Hamburg: The brand scrapheap

Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity

 
 
Adland in Hamburg: Ideas are for free

Adland in Hamburg: Ideas are for free

But this does not mean creatives should give up and go home - our industry still has much to offer brands

 
 
Adland in Hamburg: World Cup lessons

Adland in Hamburg: World Cup lessons

Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad

 
 
Adland in Hamburg: We are synchronised

Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed

 
 
Five brand trends for Mobile World Congress 2015

Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year