Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
Ikea "the joy of storage" by Posterscope Posterscope has constructed a 3D outdoor site to complement Mother s most recent TV ad for Ikea, which features T-shirts flocking like migrating birds on a journey across sea and land that eventually ends at...
Marmite "search and rescue" by W Communications Dean Gaffney, the former EastEnders actor, stars in an online ad for Marmite created by the PR agency W. The campaign extends the brand s existing "Love it. Hate it. Just don t forget it"...
The Wall Street Journal "make time" by The & Partnership New York Entrepreneurs and business leaders don t have time to read The Wall Street Journal but they still make the time, according to the newspaper s latest global campaign. It was created by The Partnership New...
Cadillac "the daring" by Publicis New York and Publicis UK Cadillac s new positioning was unveiled in a campaign that ran during the Oscars last night (22 February) . Publicis New York and UK offices created the ad, which invites consumers to "dare greatly" and...
Asics "it's a big world. Go run it" by 180 Amsterdam Amateur runners and professional athletes feature in a new global campaign for Asics. 180 Amsterdam created the activity, which comprises a 60-second TV spot that will air during sports events around the world, a longer...
Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diploma, Nick Kendall says that the pendulum has swung too far - it's time for the big ideas and the long-te...
By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.
Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.
A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.
Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.
Features & Analysis
As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.
There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...
Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.
Some things in the media business we liked in the week up to 27 February, and one thing we didn't...
Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.
The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.
The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.
Some things in the media business we liked in the week up to 20 February, and one thing we didn't...
Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.
As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.
Is Transport for London treading a path that other big advertisers will follow by holding simultaneous pitches for its creative and media accounts? Although both reviews are statutory, some onlookers suggest this is a reflection of a time when cl...
Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.
Some things in the media business we liked in the week up to 13 February, and one thing we didn't...
Opinion & blogs
A good agency in pitch-fight mode is a wonderful thing to observe. Every predictable groan about late nights, weekend working, even cancelled holidays, barely conceals the shaky, addictive adrenaline high that comes with straining together to win. "A...
Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.
The Middle East and North Africa region spans a host of countries from Morocco to the United Arab Emirates and is home to more than 380 million people. A region of extremes. Home to the richest country in the world (Qatar, with $98,000 GDP per capita...
Advertising has always been connected with innovation. There s the constant search for fresh approaches to communicate a familiar brand or position a novel product. In the past, the connection between advertising and innovation has mostly been indire...
Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.
Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...
JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.
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Trending on Campaign
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Celebrating the best of British radio advertising
From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember
There is no grey area in music clearance - get approval early and aim to build long-lasting relationships
We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences
Choosing the right song can make a great ad, but developing a musical strategy can help build your brand
Although production music has become more popular, the sector faces new challenges in the digital age as it evolves