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Latest Work

Mumsnet "Elleemae" by Grey London Mumsnet uses a real 999 call made by a five-year-old after her mother suffered an epileptic fit in a new online campaign about teaching children how to contact the emergency services.

World's Talking About: The Brrr-ito! It is strange to see a special occasion being commercialised before your eyes but, thanks to 4/20, we have a living, breathing case study.

Shell "stay ahead" by J Walter Thompson Shell's new cinema campaign pits a gargantuan gunk monster against a car and aims to give the blockbuster films it precedes a run for their money in terms of special effects.

Trebor "confessions" by Wieden & Kennedy London Trebor has returned to TV advertising after more than a decade with a humorous spot that frames choosing your favourite mint as a matter of family honour.

Glenfiddich "magnificent ten" by Leagas Delaney Booze brands love making heroes of their founders. In the past few years, we've had tales from revolutionary Cuba for Bacardi and from 19th-century Australia for Foster's.

Editor's pick

Dawn Airey predicts a 'renaissance year' for Yahoo

Dawn Airey predicts a 'renaissance year' for Yahoo

'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job.

 
 
Which party should get adland's vote?

Which party should get adland's vote?

 
 
The fallacy of our time

The fallacy of our time

Our industry is suffering from an error of interpretation about technology. It has led to a focus on distribution instead of production, with the advent of the internet mistakenly becoming the beginning of time. By Giles Hedger.

 
 
On the road: Adforum 2015

On the road: Adforum 2015

Last week, pitch consultants toured London agencies as part of Adforum. Peter Cowie reports back.

 
 
Divided we fall

Divided we fall

In the second of a series exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients' commercial objectives.

 
 
Is the growth of ad-blockers a threat to online media?

Is the growth of ad-blockers a threat to online media?

The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Why we should all love smaller budgets

Why we should all love smaller budgets

Constraints can actually stimulate - rather than hinder - a brand and make a big impact, Adam Morgan writes.

 
 
Is EC anti-trust attack on Google a political move?

Is EC anti-trust attack on Google a political move?

The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues.

 
 
Things we like: Fox, The Pool and BGT

Things we like: Fox, The Pool and BGT

Some things in the media business we liked in the week up to 24 April, and one thing we didn't...

 
 
TV advertising's come a long way in 60 years

TV advertising's come a long way in 60 years

Nick Reid charts the journey from the first, lottery-placed TV ad in 1955 to a future shaped by programmatic trading.

 
 
The unsung hero

The unsung hero

Paul Brazier and Peter Souter pay tribute to Ron Brown, the art director behind many of AMV's finest ads, who died last month.

 
 
Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.

 
 
Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Some things in the media business we liked in the week up to 17 April, and one thing we didn't...

 
 
Banks embarks on content Adventure with Bauer Media

Banks embarks on content Adventure with Bauer Media

The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.

 
 
Adland's Mr Nice Guy

Adland's Mr Nice Guy

Dougal Wilson reflects on his career and how he came to direct John Lewis campaigns, via a degree in science and a taste of advertising in Edinburgh.

 
 
Can awards shows remain relevant?

Can awards shows remain relevant?

The decision of the Cannes Lions organisers to bestow their prestigious Lion of St Mark on Bob Greenberg must have raised a few wry smiles. Because it was less than a year ago that the founder of R/GA found himself in the firing line for visualisin...

 
 
The power of good

The power of good

Today's empowered consumers want brands that make the world a better place. The white Pencil aligns perfectly with this, Steve Henry writes.

 
 
Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.

 
 
'Not even God is a director of creativity'

'Not even God is a director of creativity'

The photographer Oliviero Toscani tells James Swift that agencies are full of bullshit, marketers are dumb and young people are fucked up.

 
 

Opinion & blogs

Why UK advertising needs more independent voices

Why UK advertising needs more independent voices

RIP Johnny Fearless, an agency that did a very wonderful piece of work last year for the Imperial War Museums but, frankly, has done little else lately to justify its continued existence in a crowded and oversupplied market. The shop sadly closed its...

 
 
Positive notes among the negative campaigning

Positive notes among the negative campaigning

With two weeks to go until the general election, I m finding it really hard to judge which way the wind is blowing. The two main parties (if we can still call them that) are jumping around in their messaging, ducking and diving according to the lates...

 
 
Reports of TV's death have been exaggerated... again

Reports of TV's death have been exaggerated... again

The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.

 
 
There is still a difference between causation and correlation, whatever era we live in

There is still a difference between causation and correlation, whatever era we live in

"Too long, didn't read". Microsoft's chief envisioning officer, Dave Coplin, swept into our offices this month to remind us that behind every bit of tech, there's a human being.

 
 
Global viewpoint from Miami

Global viewpoint from Miami

I have seen the future. And it speaks Spanish (and English). When US voters consider their next president in 2016, they might be choosing between two Latino candidates Julian Castro and Marco Rubio. The US is changing. And there is no better plac...

 
 
Tech viewpoint on virtual reality

Tech viewpoint on virtual reality

The promise of virtual reality has been around for more than a quarter-of-a-century and, at several points, this technology seemed on the brink of breakthrough. But it is only with Oculus Rift and its rivals that VR has reached a threshold at which...

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


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Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 

Promoted content

Prime Mover: the priming effect of digital out-of-home revealed

Prime Mover: the priming effect of digital out-of-home revealed

Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? Ocean turned to the world of neuroscience to find out

 
 
AERIAL AWARDS: March's Winner

AERIAL AWARDS: March's Winner

March's winners: Katy Hopkins and Steve Hawthorne creatives, WCRS Judge: Jim Thornton creative director, VCCP Winning ad: Born Free 'cookery show'

 
 
The World's Leading Independent Agencies: Thjnk

The World's Leading Independent Agencies: Thjnk

Tailoring teams to meet specific client needs by collaborating selectively with other agencies will nearly always produce better results

 
 
The World's Leading Independent Agencies: Repense

The World's Leading Independent Agencies: Repense

To stand the test of time, agencies must challenge themselves not just to create persuasive advertising, but to change the world

 
 
The World's Leading Independent Agencies: Scarecrow

The World's Leading Independent Agencies: Scarecrow

In today's scenario, speed of thought is the key to generating buzz and energy, but a client that can approve creative quickly is equally important

 
 
The World's Leading Independent Agencies: The Jupiter Drawing Room

The World's Leading Independent Agencies: The Jupiter Drawing Room

Africa is not a country, it's a collection of many small regions - and brands that attempt a homogenous approach can fall flat on their faces

 
 
The World's Leading Independent Agencies: The Secret Little Agency

The World's Leading Independent Agencies: The Secret Little Agency

Patronise Asia at your peril: it is the continent's smart kids you have been underestimating who will buy your product and choose your brand