Breaking News
Sky opens creative agency talks
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing to expand its creative agency roster.
Department of Health reviews anti-smoking ad brief
The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.
Canada Tourism launches global ad review
The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.
OgilvyOne names Annette King as EMEA chief executive
OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.
Luxottica holds pitch for global media account
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.
David Pattison joins Gravity Road as chairman
David Pattison, a founding partner of PHD and former president of the IPA, has joined the content start-up Gravity Road as its chairman.
TBWA scoops global Four Seasons brief
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account.
Carat hires Vizeum's Hook as strategy chief
Carat has hired Matthew Hook from Vizeum US as its chief strategy officer as part of a management restructure that also includes the appointment of the former Stella Artois marketer Jo Allan as the chief client officer.
Ad of the day: athenos 'pool party' by droga 5
Latest Work
Cocaine Unwrapped 'you can't ignore what's under your nose' by Leo Burnett Leo Burnett has created two cinema and online films to promote the release of a new documentary, Cocaine Unwrapped.
Marmite 'Ma'amite' by DDB UK DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.
Volkswagen Polo 'stay in safe hands' by DDB UK DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.
Hovis 'farmer's lad' by Dare Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf.
BlackBerry 'those who do' by Abbott Mead Vickers BBDO Abbott Mead Vickers BBDO has launched its first major work for BlackBerry since picking up the business last year.
EDITOR'S PICK
Do agencies require a creative code?
Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.
The Advocates - Parslow planning to electrify the UK car market
Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.
Will Facebook eclipse advertising's big league?
With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?
Why We're Loving ... Spaceboy artist
Why Spaceboy (Mike Inglis) has been laying the groundwork for the stop-motion animation on shutters in Edinburgh's Newhaven Fishmarket. The work, in collaboration with Blac Ionica, is part of Red Stripe's "make" series of projects.
On the Campaign Couch ... with JB
Q: Why do you think so many people are writing books about advertising at the moment? I'm thinking of doing the same and wondered if you think there is a growing interest among the public for such titles?
Pitch update
VCCP and McCann London are waiting to hear the result of the recent £7 million AA pitch.
Private View: Santiago Lucero and Daniel Kleinman
With work from Jammie Dodgers, Stella Artois Cidre, Thinkbox, Ribena, Ambrosia and Carphone Warehouse.
Pick of the Week
Pick of the Week - Fold7/Carlsberg
- Media
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg's "fan academy" ad by Fold7:
Turkey of the Week
Turkey of the Week - In-house agency Spark 44/Jaguar
- Media
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib, in Anne Cassidy's view:
Blogs
Channel 4′s corporate fat cats must be grateful they’re not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
Picture Gallery
Daily Diary: Gallery - Clear Channel's Outdoor Planning Awards Clear Channel's Outdoor Planning Awards in association with Brand Republic Group and Campaign was well attended by outdoor specialists and media agencies and clients last night. MediaCom scooped the Grand Prix.
Daily Diary - Picture Gallery: British Arrows Awards Agency creatives were out in force to celebrate the British Arrows Awards 2012.
Daily Diary - Picture Gallery: Creative Circle Awards Creatives from all agencies gathered together for last night's Creative Circle Awards at London's Roundhouse in Chalk Farm.
Daily Diary - Picture Gallery: Best Awards Revellers were out in force at last night's Marketing Agencies Association (MAA) Best Awards held at The Brewery, Chiswell Street.
Picture Gallery: OgilvyOne Direct Agency of the Year party OgilvyOne celebrates becoming Campaign's Direct Agency of the Year 2011 for a second year running.
Additional Information
Campaign Jobs
- Marketing Manager - International Fashion Brand Initiative Recruitment Attractive Total Package, Hong Kong
- Regional Consumer Marketing Manager, Asia Pacific Initiative Recruitment Attractive Total Package, Hong Kong
- Regional PR Manager, Asia Pacific Initiative Recruitment Attractive Total Package, Hong Kong
- General Manager Initiative Recruitment Attractive Total Package, Hong Kong
- Director, Creative - Asia Pacific Initiative Recruitment Attractive Total Package, Hong Kong
School Reports 2012
School Reports 2012: A-Z of agencies
The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional a...
Most viewed
- Campaign Viral Chart: P&G holds strong as Thinkbox debuts
- Carlsberg launches star-studded football-focused ad
- DDB takes emotional approach for new VW Polo campaign
- EDF unveils zoetrope campaign for Thank Yous push
- Ikea turns to Pinterest for first Indian-inspired range
- Billington Cartmell picked for 'integrated' Apprentice ad task
Most commented
Daily Diary
Diary: More than you can chew
You might know that feeling when a lunch goes bad. But one Canadian creative director may have been put off lunching for life after his recent experience.
VIDEO: CREATIVES ON TOP
Interview with David Droga
Founder of Droga5 David Droga speaks about being a judge at this year's D&AD, too many award shows and user generated communities.
Interview with Graham Fink
Graham Fink, chief creative officer at Ogilvy & Mather China speaks about the creative differences between China and the UK and D&AD.
Interview with Bob Greenberg
Bob Greenberg chairman, chief executive, global chief creative officer speaks about this background at R/GA, as well as being a judge at this year's D&AD.
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
