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Pedigree "the walk" by BBDO New York Pedigree, the Mars-owned pet-care brand, has launched its global "feed the good" campaign in the US with an online spot about how dogs bring people from different walks of life together.

Evian "little big baby" by BETC Paris Evian has brought out a series of print executions under its "live young" position.

Nationwide "on your side for generations" by Nationwide Despite appointing VCCP to its creative account in March, Nationwide's latest campaign comes from its in-house team.

World's Talking About: The Man And The Dog DDB Argentina has shown that it can do sentimental just as well as its sister agency Adam & Eve/DDB with a spot for Argentina's liver-transplant foundation.

Irn-Bru "get a grip" by The Leith Agency Like a Celtic Tango, Irn-Bru continues to push the boundaries of good taste with its advertising.

Editor's pick

Joining the Motherhood

Joining the Motherhood

Michael Wall isn't just taking the role of global chief executive at Mother, he's joining the family - becoming the first new partner in 16 years. Claire Beale talks to him and the co-founder Robert Saville about Mother's independence and ambitions.

 
 
Who needs an ad agency?

Who needs an ad agency?

Giffgaff's unconventional collaborative ethos is being extended to its advertising arrangements, Kate Magee discovers.

 
 
Is ad-blocking on mobile a threat to the industry?

Is ad-blocking on mobile a threat to the industry?

As Adblock Plus rolls out its first mobile browser, will it hold back advertisers' efforts in this arena? By Gurjit Degun.

 
 
Why brands should care about Generation Katniss

Why brands should care about Generation Katniss

Advertisers looking to reach the current crop of iconoclastic teenagers should appeal to their desire to stand out from the crowd, demonstrate communitarian credentials and strive to make a transparent, real-world impact, Kate Magee writes.

 
 
Unflappable Hickey plans to keep Maxus on track

Unflappable Hickey plans to keep Maxus on track

The media shop's new managing director brings a reputation for calm to a fast-growing agency at a critical moment, Gurjit Degun writes.

 
 
Do charity DM practices need a rethink?

Do charity DM practices need a rethink?

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Brands set to benefit from evolving agencies

Brands set to benefit from evolving agencies

Clients are the ultimate winners as media agencies recruit talent to extend their scope of work, Angus Peterson writes.

 
 
Route's 'Mary Meeker' study reignites debate

Route's 'Mary Meeker' study reignites debate

Do the findings, which suggest some media get more than their fair share of adspend, bear scrutiny? By Arif Durrani.

 
 
Things we like: MTV, MailOnline and 6Tribes

Things we like: MTV, MailOnline and 6Tribes

Some things in the media business we liked in the week up to 29 May, and one thing we didn't...

 
 
Selling advertising's bigger picture

Selling advertising's bigger picture

As the new AA chairman, James Murphy wants adland to prove how it is good for the economy, society and people.

 
 
A woman's place...

A woman's place...

...is not in ad agencies' creative departments, judging by how few of them are there. James Swift speaks with Kat Gordon, who is trying to change all that, and some female creatives who have made it to the top.

 
 
IAB closes the chapter on standalone mobile

IAB closes the chapter on standalone mobile

Speakers got nostalgic as Mobile Engage hosted its final year before joining the main Engage event. By Omar Oakes.

 
 
What can Whittingdale do for adland?

What can Whittingdale do for adland?

While John Whittingdale s appointment as the culture secretary may be causing BBC bosses to reach for their tin hats, adland has been rolling out the welcome mat for somebody it sees as a friend. As the chairman of the Culture, Media and Sport Select...

 
 
Facebook's Instant Articles divides opinions in media

Facebook's Instant Articles divides opinions in media

While many publishers have signed up, some are concerned about losing ad revenues and data control. By David Benady.

 
 
Things we like: Boots, the FT and Trinity Mirror roadshows

Things we like: Boots, the FT and Trinity Mirror roadshows

Boots and Netmums tie-up Some partnerships just instinctively feel right, as is the case with Boots and the parenting site Netmums. The six-figure deal, brokered by OMD, was marked this week with a campaign designed to drive awareness of Boots bab...

 
 
Is The Net Set a welcome addition?

Is The Net Set a welcome addition?

Net-a-Porter's fashion-focused social network enables users to buy directly through the app. By Gurjit Degun.

 
 
Do ad placements need reforming?

Do ad placements need reforming?

Will the placement system that for so long has been the rite of passage for many creatives be perpetually cast as the industry s necessary evil? It s not dissimilar to the not-entirely-welcome guest at a party who isn t universally liked but doesn t ...

 
 
When research goes wrong

When research goes wrong

As the election proves, research does not always represent the reality. Creatives are well aware of this, Simon James writes.

 
 
Literary insights - 1: Mrs Rosie and the Priest

Literary insights - 1: Mrs Rosie and the Priest

Reading one book a day for 80 days can unlock 'a reservoir of the triumph of ideas' that is also relevant to modern brand-builders, Giles Hedger argues.

 
 

Opinion & blogs

Don't shed a tear over the end of the Mad Men era

Don't shed a tear over the end of the Mad Men era

The end of Mad Men in the US last weekend was cause for another bonanza of articles on advertising. One reason to celebrate the demise of the (brilliant) series is that we will no longer have to endure acres of press coverage wistfully wanging on a...

 
 
Ad industry must fight to save creative education

Ad industry must fight to save creative education

Among the Champagne, brass bands, eulogies and Pencils at the D AD Awards last week, there was a moment of reflection. In his president s speech on stage in the prefab oddity that is Battersea Evolution, Mark Bonner told the story of how he went to E...

 
 
The sun goes down on Hayes' time at News UK

The sun goes down on Hayes' time at News UK

Does the exit of News UK's commercial managing director, Paul Hayes, suggest the publisher of The Times and The Sun is knee-deep in the brown stuff?

 
 
Are we two nations now?

Are we two nations now?

"I want to bring our country together, our United Kingdom together... to reclaim a mantle that we should never have lost: the mantle of one nation, one United Kingdom."

 
 
Tech viewpoint on festivals

Tech viewpoint on festivals

As the festival season approaches, it is worth reflecting how tech has revolutionised the experience. My first festival was in 2003 not much longer than a decade ago but a technological lifetime. Although BlackBerrys were becoming commonplace, th...

 
 
Global viewpoint from Italy

Global viewpoint from Italy

I ve spent the past two years travelling across Europe and the Middle East, talking to hundreds of people clients, colleagues, competitors, media owners, cab drivers, bartenders and realised that Italy s image is far better outside than inside th...

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


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Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 


Promoted content

From gatherers to hunters

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

 
 
Unlocking the mysteries of our audience

Unlocking the mysteries of our audience

Through mobile, brands will finally get to know their customers, says Millennial Media's Zac Pinkham.

 
 
Back to the future with OOH

Back to the future with OOH

The medium has evolved more since the inception of Media Week than in the 150 years before that. But you haven't seen anything yet, Outdoor Plus' Jonathan Lewis says

 
 
Delving into the digital future

Delving into the digital future

AOL's Graham Moysey steps into the DeLorean and identifies four trends that will define tomorrow's media industry. Spoiler alert: there isn't a hoverboard in sight

 
 
The ideas that blew Alex Holder away at D&AD 2015

The ideas that blew Alex Holder away at D&AD 2015

 
 
AERIAL AWARDS: April's Winner

AERIAL AWARDS: April's Winner

April's winners: Prabs Wignarajah and Jez Tribe creatives, Abbott Mead Vickers BBDO Judge: Caroline Pay deputy executive creative director, Bartle Bogle Hegarty Winning Ad: Tena Men 'Cat Choir'

 
 
Mill+ creative directors Carl Addy and Nils Kloth on this year's D&AD ceremony title sequences

Mill+ creative directors Carl Addy and Nils Kloth on this year's D&AD ceremony title sequences

Over the past few years, title sequences have come into their own as vehicles for design that are rich with both meaning and experimentation. The proliferation of great design and thinking within film and TV titles has paved the way for an important ...