Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...
The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.
Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.
Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
Nike s "Just do it" is arguably the best tagline of the 20th century. It cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too just by wearing its products. Like all great taglines, it...
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
On 15 October 1951, a dizzy redheaded housewife with a habit of landing herself in trouble began convincing advertisers for the first time of TV s emerging power to connect them with millions of consumers. The redhead in question was Lucille Ball, ...
By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.
Tell us about the project. "Left behinds" tells the story of a group of unwanted items at a jumble sale singing their little hearts out to Foreigner s 80s power ballad I Want To Know What Love Is . How did you choose the left behinds ? The dire...
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.
The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.
2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.
The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.
Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes.
The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes.
Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation.
Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.
Adspend is set to rise amid a recovering economy, and TV will remain the key medium as research proves its power and more robust metrics are developed, Chris Allen writes.
John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.
The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.
Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent.
Alexandra Taylor is the first woman to win the D&AD President's Award. Laura Jordan Bambach asks the trailblazing art director for advice for young creatives.
Was Bill Gates ahead of his time when he declared in 1996 that "content is king"? Adland certainly seems to have thought so. How else do you explain why an industry obsessed with the "next big thing" has only just seen that the Microsoft founder may ...
It s not a place you would naturally associate with the mighty search engine that was to change the internet in general and advertising, in particular forever. It s just a garage attached to a four-bedroom, ranch-style house largely hidden from...
Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...
As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences.
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BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
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George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.
The city's inclusive spirit is a magnet for international talent looking for inspiration
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.
Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out
Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea