IN-DEPTH ANALYSIS

Do agencies require a creative code?

Do agencies require a creative code?

Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.

Is top Trinity job impossible?

Is top Trinity job impossible?

How can Trinity Mirror's boss turn its fortunes around?

 
 
Why it's time for adland to put its weight behind the AA

Why it's time for adland to put its weight behind the AA

Let's be more relevant and responsible, the new chairman of the Advertising Association, Cilla Snowball, urges.

 
 
The Advocates - Parslow planning to electrify the UK car market

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.

 
 
Sands and Standard eye glory in Olympics year

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.

 
 
The man who would be king

The man who would be king

Jean-Yves Naouri may divide opinion but the ex-paratrooper is well-equipped to see off the opposition and succeed Maurice Levy as the next chief executive of Publicis Groupe. John Tylee reports.

 
 
All About ... The PPA conference

All About ... The PPA conference

Digital developments remained a key topic of discussion.

 
 
Will Facebook eclipse advertising's big league?

Will Facebook eclipse advertising's big league?

With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?

 
 
What can the merging of TV and online bring?

What can the merging of TV and online bring?

As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.

 
 
 

Things We Like

Things we like

Things we like

ITV's 56 Up

 
 

Media Lifeline

Lifeline: Yahoo!

Lifeline: Yahoo!

Anyone eyeing the top job at Yahoo! would do well to triple-check their CVs before applying.

 
 

History of Advertising in quite a few objects

The history of advertising in quite a few objects: 31 The Smash Martians The Smash Martians' place in British advertising history is assured.

The history of advertising in quite a few objects 30 - First episode of Mad Men Film-makers in the US have never shown much affection for the ad industry. Down the years, adfolk have usually been depicted as manipulative cynics who make people buy things they don't need.

The history of advertising in quite a few objects 29. Stanley Pollitt and Stephen King

The history of advertising 27: Roland Rat Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.

The history of advertising 26 - The Pregnant Man pub Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.