A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.
In taking the unusual step of announcing that it has declined to repitch for the Wonga account because of the payday loans company s alleged unethical behaviour, Albion raises questions that the ad industry struggles to answer. It isn t that adland...
By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.
Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.
As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.
There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...
Tell us about the project. TH_NK approached me and the RPCO about a project that would blend poetry and music. I have never worked with an orchestra, and I realised this was an opportunity that couldn t be passed up. How long did you get to rehear...
Nivea s distinctive beach ball has not only been synonymous with seaside holidays for more than 60 years, it is also symbolic of what is arguably the longest-ever relationship between a client and an agency. It was in 1907 that Beiersdorf, Nivea s ...
Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.
Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.
Some things in the media business we liked in the week up to 27 February, and one thing we didn't...
Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.
The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.
This week we're loving Bernard Butler and Raife Burchell, the music supervisor and composer representative at Dirty Soup.
In March 1994, adland seriously confronted a taboo when the world s first TV ad featuring a gay couple appeared in the US. Ikea made the move with a spot created by Deutsch that featured two gay men shopping for a dining table. Until that time, o...
The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.
Some things in the media business we liked in the week up to 20 February, and one thing we didn't...
Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.
As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.
Is Transport for London treading a path that other big advertisers will follow by holding simultaneous pitches for its creative and media accounts? Although both reviews are statutory, some onlookers suggest this is a reflection of a time when cl...
Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.
Some things in the media business we liked in the week up to 13 February, and one thing we didn't...
For something supposedly dead, the commission system has shown a remarkable capacity for survival since its birth almost 140 years ago. In fact, it has proved extremely difficult to oust it completely from what was its long-term role as the standard ...
Tell us about Juiceman. Six years ago, I moved to Cheshire and bought an old fruit farm. I wanted to look at living more sustainably. I bought a Norwalk juicer and worked on recipes for juice cleansing. My friends and family started asking me to mak...
An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.
It s no secret that adland is predominantly white, middle-class and male. There s also widespread agreement that this should change not just on moral grounds, but because a more diverse workforce would benefit the industry commercially. Many grea...
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
The sector is stealing share away from the BBC, in part thanks to successful brand extensions. By David Benady.
Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign.
What we think about how advertising works, and how it really does, are the subjects of Paul Feldwick's new book. Russell Davies debates the themes with the author.
The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas.
Acting with the brutal simplicity that is its hallmark, M C Saatchi has left Elspeth Lynn, its executive creative director, chair-less in a radical rearrangement of the furniture within its creative department. But are some of her peers shuffling unc...
Rosser Reeves, the pioneer of the advertising "hard sell", wasn t quite all he seemed. The inventor of the unique selling concept was responsible for what have been described as "many of the most mind-pulverising commercials in the history of TV". ...
What was your brief and how did you interpret it? In my first meeting, I was asked to make something disruptive and behaviour-changing for women. Probably the best brief I have ever been given. How do you inspire women to engage in sport? The guys h...
Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes.
Some things in the media business we liked in the week up to 6 February, and one thing we didn't...
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The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.
BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
Celebrating the best of British radio advertising
From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember
There is no grey area in music clearance - get approval early and aim to build long-lasting relationships
We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences
Choosing the right song can make a great ad, but developing a musical strategy can help build your brand
Although production music has become more popular, the sector faces new challenges in the digital age as it evolves
Recognising its power, and how to utilise it fully, is crucial to the future of brands