In-depth

Do we need to redefine leadership?

Do we need to redefine leadership?

Just how effective the leadership styles of Steve Jobs and Sir Alex Ferguson might have been had they been running a communications group is an intriguing question. Not very, perhaps. Apple s founder was neither consultative nor a consensus-builder a...

 
Walker Media becomes Blue 449, with a mission to innovate

Walker Media becomes Blue 449, with a mission to innovate

As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.

 
Pitch perfect

Pitch perfect

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests.

 
Beyond a joke

Beyond a joke

The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.

 
'Rugby got in the way of a lot of things'

'Rugby got in the way of a lot of things'

Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.

 
Things we like: Snickers and Clarkson, Sky and SXSW

Things we like: Snickers and Clarkson, Sky and SXSW

Some things in the media business we liked in the week up to 20 March, and one thing we didn't...

 
Is programmatic trading a creative exercise?

Is programmatic trading a creative exercise?

Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

 
Magnetic to forge closer ties with advertisers under Todd

Magnetic to forge closer ties with advertisers under Todd

The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.

 
Why we're loving: Dean Gaffney, actor

Why we're loving: Dean Gaffney, actor

Tell us about the project. It is an extension of Marmite s TV campaign. They wanted to shine a light on other areas of neglect and they had the brilliant idea of saving celebrities next. Together, we have created a really funny online film and the r...

 
History of advertising: No 126: Hugh Salmon's high court writ

History of advertising: No 126: Hugh Salmon's high court writ

Whistleblowers are rare in adland. This is probably because disputes are often drawn-out affairs that can exact a large emotional and financial toll and affect job prospects in the "agency village" whatever the outcome. As Hugh Salmon (pictured) ...

 
Are agencies addicted to pitching?

Are agencies addicted to pitching?

The time when you could get high just by walking into the gents at the Grosvenor House on an awards night may have long passed. But Laurence Green believes adland has acquired an addiction that is no less expensive or injurious to its long-term healt...

 
Humans are predictable and that's an ethical problem

Humans are predictable and that's an ethical problem

A mastery of big data can tell marketers what is possible but they will still have to decide for themselves the right thing to do, Simon James writes.

 
How does it feel to win an Oscar?

How does it feel to win an Oscar?

A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.

 
'We have created a movement for change'

'We have created a movement for change'

Ian Priest discusses the impact that his IPA president's agenda has had on the industry during his two years in office.

 
A marketer's guide to finding media value

A marketer's guide to finding media value

How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks.

 
Things we like: the BBC, Facebook and the campaigning Standard

Things we like: the BBC, Facebook and the campaigning Standard

Some things in the media business we liked in the week up to 13 March, and one thing we didn't...

 
The Guardian's revival under Andrew Miller

The Guardian's revival under Andrew Miller

As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.

 
No 125: MTV

No 125: MTV

Nobody doubts that the music industry was changed forever on 1 August 1981, the day that MTV launched in New York on cable.

 
Why we're loving: Shivonne Graham, fundraising and marketing director, Women for Women International

Why we're loving: Shivonne Graham, fundraising and marketing director, Women for Women International

Tell us about the project. Our challenge is to recruit sponsors, who make a monthly donation of 22 to support a woman through our year-long training programme in countries affected by war and conflict. Each sponsor is connected with an individual a...

 
Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.

 
Things we like: iPlayer, Telegraph, end of nuisance callers

Things we like: iPlayer, Telegraph, end of nuisance callers

Some things in the media business we liked in the week up to 6 March, and one thing we didn't...

 
Should creative and media be closer?

Should creative and media be closer?

Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...

 
History of advertising: No 124: Henry Sampson's A History Of Advertising

History of advertising: No 124: Henry Sampson's A History Of Advertising

For an industry whose creative output has for so long shaped the world s buying habits while reflecting its social history, it s remarkable that so few attempts have been made to tell its story. True, there have been books by agency bosses such as ...

 
Matt Roach and David Lawrie, copywriter and art director, M&C Saatchi

Matt Roach and David Lawrie, copywriter and art director, M&C Saatchi

Tell us about the campaign. Ebola is, quite literally, bloody shit. The epidemic has taken more than 6,900 lives and what s making matters worse is that health workers are being stigmatised in West African communities. "Africa united" aims to raise ...

 
Crap shoot

Crap shoot

Heading off on a location shoot can sound glamourous but, as five creatives recall, when faced with ageing stuntmen, the weather, uncooperative rappers, random hospitalisation and apartheid, the reality can be very different.

 
Pitching into a vortex of sales

Pitching into a vortex of sales

An obsession with the drama of the pitch has left us with an industry that sells its services rather than markets them, Laurence Green believes.

 
The programmatic paradox

The programmatic paradox

Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target. This is a missed opportunity, Marco Bertozzi writes.

 
Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.

 
Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.

 
Publishers explore the value of media context

Publishers explore the value of media context

Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.

 
'The emperor is wearing no clothes'

'The emperor is wearing no clothes'

In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little mor...

 
Why we're loving: James Massiah, poet

Why we're loving: James Massiah, poet

Tell us about the project. TH_NK approached me and the RPCO about a project that would blend poetry and music. I have never worked with an orchestra, and I realised this was an opportunity that couldn t be passed up. How long did you get to rehear...

 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
The Euro Spring

The Euro Spring

A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.

 
Ten career secrets for young creatives

Ten career secrets for young creatives

There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...

 
Should agencies axe unethical clients?

Should agencies axe unethical clients?

In taking the unusual step of announcing that it has declined to repitch for the Wonga account because of the payday loans company s alleged unethical behaviour, Albion raises questions that the ad industry struggles to answer. It isn t that adland...

 
 

Still can't find what you're looking for?



Additional Information



Campaign Jobs

Trending on Campaign

A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

AERIAL AWARDS: February's Winner

AERIAL AWARDS: February's Winner

February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'

 
 
The Thinkboxes Awards for TV ad creativity: Shortlist January/February

The Thinkboxes Awards for TV ad creativity: Shortlist January/February

 
 
Adland in Hamburg: We are synchronised

Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed

 
 
Adland in Hamburg: It's Germany, but not as we know it

Adland in Hamburg: It's Germany, but not as we know it

Hamburg's emerging agency scene embodies a nation ripe for reappraisal

 
 
Adland in Hamburg: The brand scrapheap

Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity

 
 
Adland in Hamburg: Ideas are for free

Adland in Hamburg: Ideas are for free

But this does not mean creatives should give up and go home - our industry still has much to offer brands

 
 
Adland in Hamburg: World Cup lessons

Adland in Hamburg: World Cup lessons

Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad