In-depth

Why thinking and making rule for Rei Inamoto

Why thinking and making rule for Rei Inamoto

AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.

 
ITV impresses investors to top TV sales survey

ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

 
Agency rivalries and one big Omnicom superstore

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 
History Of Advertising: No 114: The Ford Edsel

History Of Advertising: No 114: The Ford Edsel

The adage that even the most creative advertising cannot sell a lousy product was never more brutally demonstrated than by the launch of the Ford Edsel, which many experts still cite as the biggest brand failure of all time. From its debut in 1957 ...

 
Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 
Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Some things in the media business we liked in the week up to 19 November, and one thing we didn't...

 
Christmas 2014: the ad industry verdict

Christmas 2014: the ad industry verdict

It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.

 
Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 
Should agencies be quitting London?

Should agencies be quitting London?

Is the tide that has always swept the best creative talent to London from the regions about to turn?

 
Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

 
YouTube generation: brand with care

YouTube generation: brand with care

2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.

 
Innovation and creativity to inspire OMD transition

Innovation and creativity to inspire OMD transition

The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.

 
Do political clients damage agencies?

Do political clients damage agencies?

The Labour Party is looking at its agency arrangements ahead of the general election, promising Lucky Generals a key role after working with the shop on an informal basis. It also plans to involve other industry figures and agencies. Saatchi Saatch...

 
Hacked off

Hacked off

Disillusioned with convention, a new breed of marketer is rewriting the business-growth rule book. By Ryan Holiday.

 
Why we're loving: Allan Wilson, director of photography, Astray

Why we're loving: Allan Wilson, director of photography, Astray

Tell us about the project. I d done a few jobs for Academy before the Volvo job, and the director Marcus S derlund and I had worked together on a film about the ocean last year. He sent me the brief early on in the process and we started chatting ab...

 
History Of Advertising: No 113: Ben Franklin's General Magazine

History Of Advertising: No 113: Ben Franklin's General Magazine

It is remarkable that advertising did not establish itself in the US until many years after it had done so in Britain. More remarkable still is that the man who set advertising on its way in America was one of the country s founding fathers. Indeed...

 
Why marketers get the agencies they deserve

Why marketers get the agencies they deserve

This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.

 
'And the logo was still too small'

'And the logo was still too small'

ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison.

 
How James Connelly became a mobile multimillionaire

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 
Things we like: MTV and Channel 5 collaboration, FT's fundraiser and C4 goes programmatic

Things we like: MTV and Channel 5 collaboration, FT's fundraiser and C4 goes programmatic

Some things in the media business we liked in the week up to 14 November, and one thing we didn't...

 
Crafting the full Monty for John Lewis

Crafting the full Monty for John Lewis

Daniel Fisher and Richard Brim tell how they delivered on the biggest brief of the year to produce 'Monty's Christmas'.

 
Is transparency still a concern for advertisers?

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 
How football's global brands are moving the goalposts

How football's global brands are moving the goalposts

The Secret Footballer explains how brands are changing the beautiful game.

 
YouView adds Netflix and Sky Sports to its armoury

YouView adds Netflix and Sky Sports to its armoury

The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes

 
Cracking the code

Cracking the code

Learning to write code - even just a bit - will change your view of the digital world and open up your mind to its creative possibilities, Stephen Maher discovers.

 
The unbelievable truth about content

The unbelievable truth about content

Pepsi Max, faced with declining interest and a big-spending rival, found a new way to entice young men. By Nick Price.

 
The eight lessons of integration

The eight lessons of integration

Purge your agency of snobbery and petty vanities, bypass clueless management and be prepared to muck in are just three of the fundamental elements of integrated working, according to Charles Vallance.

 
Simple shopping: the key to the mother lode

Simple shopping: the key to the mother lode

Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.

 
Why we're loving: Jonathan Terry, head, JWT Live

Why we're loving: Jonathan Terry, head, JWT Live

Tell us about the project. We created "#makethefuture", a platform for Shell where people can be excited by energy, science and engineering. To launch it, we needed an idea that showed Shell s commitment to this problem. JWT proposed to build the wo...

 
History Of Advertising: No 112: The world's first TV commercial

History Of Advertising: No 112: The world's first TV commercial

It wasn t what you would call a memorable piece of TV advertising. Just a ten-second spot featuring a simple graphic and a voiceover that proclaimed: "America runs on Bulova time." Yet the moment it aired at 2.29pm on l July 1941 on the NBC-owned W...

 
Is the future of media female?

Is the future of media female?

The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports.

 
Things we like: The Box of Wang, kids are alright... with alcohol, and happy GLabs,

Things we like: The Box of Wang, kids are alright... with alcohol, and happy GLabs,

Some things in the media business we liked in the week up to 7 November, and one thing we didn't...

 
Facebook app plans will test publishers' resolve

Facebook app plans will test publishers' resolve

Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes.

 
OMD celebrates network success under Mendonça

OMD celebrates network success under Mendonça

OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady.

 
Have creative hotshops had their day?

Have creative hotshops had their day?

It has been a good few weeks for some of the more established agencies. At the Campaign Big Awards, Abbott Mead Vickers BBDO, Grey London and Adam Eve/DDB dominated the top prizes. AMV won three golds and three Big Agency titles (in Interactive, ...

 
Sapient deal reshapes Maurice Lévy's legacy

Sapient deal reshapes Maurice Lévy's legacy

If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Grou...

 
 

Still can't find what you're looking for?



Additional Information



Campaign Jobs

Trending on Campaign

A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

Unearthing new boundaries to break

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 
 
Applied Thinking: You - Fern Miller chief strategy and insight officer, international, DigitasLBi

Applied Thinking: You - Fern Miller chief strategy and insight officer, international, DigitasLBi

Apologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I'm going to use data the way we always have: to narrow the creative field by understanding our audience's preferences better. ...

 
 
Applied Thinking: Flaws - James Devon planning director, MBA

Applied Thinking: Flaws - James Devon planning director, MBA

We strive for perfection. We want things to be lined up nice and tidy; understandable. So we measure, analyse and evaluate. We talk about virtuous cycles, failing fast and learning faster. Correctly, we're looking for evidence on which to base decisi...

 
 
Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean

Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean

Television consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emergi...

 
 
Applied Thinking: Wicked - Rebecca Moody chief strategy officer, Ogilvy & Mather

Applied Thinking: Wicked - Rebecca Moody chief strategy officer, Ogilvy & Mather

"Rebecca Moody, your P-ness pisses on my J." So declared a board account director at a very large London agency where I once worked because I hadn't yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks befo...

 
 
Applied Thinking: Unity - Dan Hulse managing director and planning partner, St Luke's

Applied Thinking: Unity - Dan Hulse managing director and planning partner, St Luke's

Imagine you're an incoming marketing director. Ninety days.

 
 
Private Hear: November 2014

Private Hear: November 2014

Chris Watson, creative head, The Leith Agency, and Hugh Todd, creative director, Leo Burnett, gave us their take on a selection of ads from the month just gone.