In-depth

Welcome to The Annual 2014

Welcome to The Annual 2014

Claire Beale global editor-in-chief, Campaign If you ve got to the end of 2014 with any doubt in your mind that advertising is a fantastic industry to work in, settle back and wallow in the following pages. Here you ll find plenty of evidence...

 
2014: Jilted lovers and sad farewells

2014: Jilted lovers and sad farewells

John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.

 
'You have to be single-minded'

'You have to be single-minded'

Alexandra Taylor is the first woman to win the D&AD President's Award. Laura Jordan Bambach asks the trailblazing art director for advice for young creatives.

 
History of Advertising No 116: Susan Wojcicki's garage

History of Advertising No 116: Susan Wojcicki's garage

It s not a place you would naturally associate with the mighty search engine that was to change the internet in general and advertising, in particular forever. It s just a garage attached to a four-bedroom, ranch-style house largely hidden from...

 
Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 
Maxus' Pattison takes on transatlantic challenge

Maxus' Pattison takes on transatlantic challenge

Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe.

 
Familiarise yourself with the modern British family

Familiarise yourself with the modern British family

The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.

 
Should content be funded from above-the-line ad budgets?

Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.

 
Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Cond Nast getting technical Cond Nast is pulling out all the stops for the UK launch of the tech news site Ars Technica (from Latin for the "art of technology"). It s the first UK launch since it imported Wired in April 2009. You could be forgi...

 
Creative v media agencies is beginning to get ugly

Creative v media agencies is beginning to get ugly

Last week, the executive creative director of a big ad agency came barrelling up to me, beard twitching, clearly angling for a verbal scrap. I did a quick mental check. Turkey of the Week? Not for a while. Bad review in Private View? Hmm, don t thi...

 
Publicis' Arthur Sadoun: 'Charm, charisma and arrogance in a single package'

Publicis' Arthur Sadoun: 'Charm, charisma and arrogance in a single package'

Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent.

 
YouTube to Ukip: adland's take on 2014

YouTube to Ukip: adland's take on 2014

We asked eight agency chiefs to reflect on the highlights, low points and central themes that dominated this year.

 
Good Housekeeping kicks off digital assault

Good Housekeeping kicks off digital assault

As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences.

 
Do clients want agency content teams?

Do clients want agency content teams?

Was Bill Gates ahead of his time when he declared in 1996 that "content is king"? Adland certainly seems to have thought so. How else do you explain why an industry obsessed with the "next big thing" has only just seen that the Microsoft founder may ...

 
Why we're loving: Remco Graham and Richard Holmes, creative directors, Mcgarrybowen

Why we're loving: Remco Graham and Richard Holmes, creative directors, Mcgarrybowen

Tell us about the project. We re helping school kids grow their very first moustache out of grass. The project is called "Grovember" and is something we re doing with our Miracle-Gro client in support of the charity. Schools have often got involved...

 
Should sibling shops be in one building?

Should sibling shops be in one building?

Does the move to bring wide-ranging and often disparate agencies together makes sense?

 
History of advertising: No 115: George Gallup's ad research department

History of advertising: No 115: George Gallup's ad research department

George Gallup s name is so firmly linked with the poll that bears his name that it s easy to forget how many of his pioneering research methods still used by admen today were evolved some 80 years ago in Young Rubicam s research department. G...

 
Taking great care over the Great War

Taking great care over the Great War

Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.

 
Staff costs and slow growth hit agencies

Staff costs and slow growth hit agencies

Agency employment costs are the biggest threat to operating profit margins, the latest Kingston Smith W1 survey reveals.By Ian Graham.

 
Will Facebook at Work appeal to brands?

Will Facebook at Work appeal to brands?

The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.

 
Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you

Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you

Some things in the media business we liked in the week up to 28 November, and one thing we didn't...

 
Sharing on the web: it's an emotional business

Sharing on the web: it's an emotional business

The latest Wave survey from UM suggests why brands are still struggling to make content viral.

 
Slade shifts focus to put customers first at the FT

Slade shifts focus to put customers first at the FT

The managing director of the FT's B2C division will be sad to leave the sales world behind, David Benady writes.

 
ZenithOptimedia takes on '365' user approach

ZenithOptimedia takes on '365' user approach

The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.

 
Agencies cannot continue to give their ideas away

Agencies cannot continue to give their ideas away

I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

 
Ruhanen vows to bring disruption back to TBWA

Ruhanen vows to bring disruption back to TBWA

In a crowded market and after years of drifting, TBWA had lost its edge. Now, its new president and chief executive wants to simplify everything and reclaim the 'disruption' philosophy that the creative network is known for, Claire Beale writes.

 
Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 
Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

 
Should agencies be quitting London?

Should agencies be quitting London?

Is the tide that has always swept the best creative talent to London from the regions about to turn?

 
History Of Advertising: No 114: The Ford Edsel

History Of Advertising: No 114: The Ford Edsel

The adage that even the most creative advertising cannot sell a lousy product was never more brutally demonstrated than by the launch of the Ford Edsel, which many experts still cite as the biggest brand failure of all time. From its debut in 1957 ...

 
Christmas 2014: the ad industry verdict

Christmas 2014: the ad industry verdict

It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.

 
Why thinking and making rule for Rei Inamoto

Why thinking and making rule for Rei Inamoto

AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.

 
Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Some things in the media business we liked in the week up to 19 November, and one thing we didn't...

 
Agency rivalries and one big Omnicom superstore

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 
YouTube generation: brand with care

YouTube generation: brand with care

2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.

 
Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 
 

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A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

Private Hear: December 2014

Private Hear: December 2014

George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.

 
 
Creative collaboration flowers in Amsterdam

Creative collaboration flowers in Amsterdam

The city's inclusive spirit is a magnet for international talent looking for inspiration

 
 
Looking for utopia with agencies in Amsterdam

Looking for utopia with agencies in Amsterdam

Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

 
 
Feeding the beast

Feeding the beast

Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out

 
 
Amsterdam calling: a small hub for a big world

Amsterdam calling: a small hub for a big world

Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea

 
 
Mindset over matter

Mindset over matter

The way to build a global micro-network is by exporting Amsterdam's open and inclusive philosophy

 
 
Home of creative umami

Home of creative umami

Nowhere else in the world will you find the creative flavours cooked up in Amsterdam's collaborative kitchen