In-depth

Lund's McCann challenge

Lund's McCann challenge

Will Mark Lund be able to turn around the fortunes of McCann Worldgroup UK when he takes the hot seat as chief executive in October? John Tylee assesses the scale of the diplomatic test that lies ahead.

 
 
Advice for tomorrow's leaders

Advice for tomorrow's leaders

Campaign asked some of today's agency chiefs to pinpoint the skills and characteristics that will be required of tomorrow's adland leaders and to discuss the challenges they are likely to face as the industry evolves.

 
 
Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

 
 
Post-POG, the mega-deal spotlight shifts over to IPG

Post-POG, the mega-deal spotlight shifts over to IPG

Well, that's it.

 
 
Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.

 
 
Will pitches mean better work for BBC?

Will pitches mean better work for BBC?

It was news that had production houses jumping for joy. Last week, the BBC announced plans to change how it commissions commercial production work, and will end its exclusive deal with Red Bee Media in 2015. Clip-based trails will be produced in-hous...

 
 
Things we like: Snow damning Gaza killings

Things we like: Snow damning Gaza killings

As "churnalism" and brand journalism grows, the media outlets with a real point of difference stand out a mile. And so it was with Channel 4 News and the presenter Jon Snow, who spoke openly about the human tragedy behind the politics in Gaza. His ...

 
 
School of thought

School of thought

After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.

 
 
The Scottish question

The Scottish question

To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...

 
 
Twitter's latest big idea: focus on the small talk

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 
 

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