In-depth

The Euro Spring

The Euro Spring

A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.

 
Should agencies axe unethical clients?

Should agencies axe unethical clients?

In taking the unusual step of announcing that it has declined to repitch for the Wonga account because of the payday loans company s alleged unethical behaviour, Albion raises questions that the ad industry struggles to answer. It isn t that adland...

 
The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
Williams is no longer just a gorilla with a calculator

Williams is no longer just a gorilla with a calculator

As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.

 
Ten career secrets for young creatives

Ten career secrets for young creatives

There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...

 
Why we're loving: James Massiah, poet

Why we're loving: James Massiah, poet

Tell us about the project. TH_NK approached me and the RPCO about a project that would blend poetry and music. I have never worked with an orchestra, and I realised this was an opportunity that couldn t be passed up. How long did you get to rehear...

 
History of advertising: No 123: Nivea's beach ball

History of advertising: No 123: Nivea's beach ball

Nivea s distinctive beach ball has not only been synonymous with seaside holidays for more than 60 years, it is also symbolic of what is arguably the longest-ever relationship between a client and an agency. It was in 1907 that Beiersdorf, Nivea s ...

 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
Things we like: Gogglebox, Clear Channel and Grazia

Things we like: Gogglebox, Clear Channel and Grazia

Some things in the media business we liked in the week up to 27 February, and one thing we didn't...

 
What full service 2.0 would mean for media

What full service 2.0 would mean for media

Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.

 
What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.

 
Why we're loving: Bernard Butler and Raife Burchell

Why we're loving: Bernard Butler and Raife Burchell

This week we're loving Bernard Butler and Raife Burchell, the music supervisor and composer representative at Dirty Soup.

 
History of advertising: No 122: Ikea's gay commercial

History of advertising: No 122: Ikea's gay commercial

In March 1994, adland seriously confronted a taboo when the world s first TV ad featuring a gay couple appeared in the US. Ikea made the move with a spot created by Deutsch that featured two gay men shopping for a dining table. Until that time, o...

 
Karen Stacey has ambitious plans for the big screen

Karen Stacey has ambitious plans for the big screen

The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.

 
Things we like: Indian Summers, rugby fans and tech

Things we like: Indian Summers, rugby fans and tech

Some things in the media business we liked in the week up to 20 February, and one thing we didn't...

 
'We want to have the best margin, the best people, the best creative'

'We want to have the best margin, the best people, the best creative'

Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.

 
Portraits of a lady

Portraits of a lady

As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.

 
Are simultaneous pitches the future?

Are simultaneous pitches the future?

Is Transport for London treading a path that other big advertisers will follow by holding simultaneous pitches for its creative and media accounts? Although both reviews are statutory, some onlookers suggest this is a reflection of a time when cl...

 
Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

 
Things we like: native guidelines, CBB bowing out and Twitter eyes expansion

Things we like: native guidelines, CBB bowing out and Twitter eyes expansion

Some things in the media business we liked in the week up to 13 February, and one thing we didn't...

 
No 121: Francis Ayer's open contracts

No 121: Francis Ayer's open contracts

For something supposedly dead, the commission system has shown a remarkable capacity for survival since its birth almost 140 years ago. In fact, it has proved extremely difficult to oust it completely from what was its long-term role as the standard ...

 
Andrew Cooper, founder, Juiceman

Andrew Cooper, founder, Juiceman

Tell us about Juiceman. Six years ago, I moved to Cheshire and bought an old fruit farm. I wanted to look at living more sustainably. I bought a Norwalk juicer and worked on recipes for juice cleansing. My friends and family started asking me to mak...

 
So much more than a poster

So much more than a poster

An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.

 
Does adland need diversity quotas?

Does adland need diversity quotas?

It s no secret that adland is predominantly white, middle-class and male. There s also widespread agreement that this should change not just on moral grounds, but because a more diverse workforce would benefit the industry commercially. Many grea...

 
The evolution of social in the 2015 Super Bowl

The evolution of social in the 2015 Super Bowl

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.

 
Growth in digital bolsters commercial radio revival

Growth in digital bolsters commercial radio revival

The sector is stealing share away from the BBC, in part thanks to successful brand extensions. By David Benady.

 
Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign.

 
More show, less business

More show, less business

What we think about how advertising works, and how it really does, are the subjects of Paul Feldwick's new book. Russell Davies debates the themes with the author.

 
The brave new retail world

The brave new retail world

The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas.

 
Should agencies do away with ECDs?

Should agencies do away with ECDs?

Acting with the brutal simplicity that is its hallmark, M C Saatchi has left Elspeth Lynn, its executive creative director, chair-less in a radical rearrangement of the furniture within its creative department. But are some of her peers shuffling unc...

 
History of advertising: No 120: Rosser Reeves' Reality In Advertising

History of advertising: No 120: Rosser Reeves' Reality In Advertising

Rosser Reeves, the pioneer of the advertising "hard sell", wasn t quite all he seemed. The inventor of the unique selling concept was responsible for what have been described as "many of the most mind-pulverising commercials in the history of TV". ...

 
Why we're loving: Kim Gehrig, director, Somesuch & Co

Why we're loving: Kim Gehrig, director, Somesuch & Co

What was your brief and how did you interpret it? In my first meeting, I was asked to make something disruptive and behaviour-changing for women. Probably the best brief I have ever been given. How do you inspire women to engage in sport? The guys h...

 
Messaging: the next cool thing for brands

Messaging: the next cool thing for brands

Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes.

 
Things we like: The Jump, print and The Sun

Things we like: The Jump, print and The Sun

Some things in the media business we liked in the week up to 6 February, and one thing we didn't...

 
 

Still can't find what you're looking for?



Additional Information



Campaign Jobs

Trending on Campaign

A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

AERIAL AWARDS

AERIAL AWARDS

Celebrating the best of British radio advertising

 
 
It was a very good year

It was a very good year

From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember

 
 
A bridge worth crossing

A bridge worth crossing

There is no grey area in music clearance - get approval early and aim to build long-lasting relationships

 
 
You can't turn your ears off, so listen up

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 
 
The strategy of soundtracks

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

 
 
A thriving treasure trove

A thriving treasure trove

Although production music has become more popular, the sector faces new challenges in the digital age as it evolves

 
 
Why adland must sing the praises of music

Why adland must sing the praises of music

Recognising its power, and how to utilise it fully, is crucial to the future of brands