AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.
An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.
There are only two things most agencies want to talk about at the moment.
The adage that even the most creative advertising cannot sell a lousy product was never more brutally demonstrated than by the launch of the Ford Edsel, which many experts still cite as the biggest brand failure of all time. From its debut in 1957 ...
Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...
Some things in the media business we liked in the week up to 19 November, and one thing we didn't...
It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.
JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks
Is the tide that has always swept the best creative talent to London from the regions about to turn?
From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.
2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.
The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.
The Labour Party is looking at its agency arrangements ahead of the general election, promising Lucky Generals a key role after working with the shop on an informal basis. It also plans to involve other industry figures and agencies. Saatchi Saatch...
Disillusioned with convention, a new breed of marketer is rewriting the business-growth rule book. By Ryan Holiday.
Tell us about the project. I d done a few jobs for Academy before the Volvo job, and the director Marcus S derlund and I had worked together on a film about the ocean last year. He sent me the brief early on in the process and we started chatting ab...
It is remarkable that advertising did not establish itself in the US until many years after it had done so in Britain. More remarkable still is that the man who set advertising on its way in America was one of the country s founding fathers. Indeed...
This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.
ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison.
It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Some things in the media business we liked in the week up to 14 November, and one thing we didn't...
Daniel Fisher and Richard Brim tell how they delivered on the biggest brief of the year to produce 'Monty's Christmas'.
Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.
The Secret Footballer explains how brands are changing the beautiful game.
The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes
Learning to write code - even just a bit - will change your view of the digital world and open up your mind to its creative possibilities, Stephen Maher discovers.
Pepsi Max, faced with declining interest and a big-spending rival, found a new way to entice young men. By Nick Price.
Purge your agency of snobbery and petty vanities, bypass clueless management and be prepared to muck in are just three of the fundamental elements of integrated working, according to Charles Vallance.
Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.
Tell us about the project. We created "#makethefuture", a platform for Shell where people can be excited by energy, science and engineering. To launch it, we needed an idea that showed Shell s commitment to this problem. JWT proposed to build the wo...
It wasn t what you would call a memorable piece of TV advertising. Just a ten-second spot featuring a simple graphic and a voiceover that proclaimed: "America runs on Bulova time." Yet the moment it aired at 2.29pm on l July 1941 on the NBC-owned W...
The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports.
Some things in the media business we liked in the week up to 7 November, and one thing we didn't...
Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes.
OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady.
It has been a good few weeks for some of the more established agencies. At the Campaign Big Awards, Abbott Mead Vickers BBDO, Grey London and Adam Eve/DDB dominated the top prizes. AMV won three golds and three Big Agency titles (in Interactive, ...
If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Grou...
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Trending on Campaign
The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.
BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
Apologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I'm going to use data the way we always have: to narrow the creative field by understanding our audience's preferences better. ...
We strive for perfection. We want things to be lined up nice and tidy; understandable. So we measure, analyse and evaluate. We talk about virtuous cycles, failing fast and learning faster. Correctly, we're looking for evidence on which to base decisi...
Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean
Television consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emergi...
"Rebecca Moody, your P-ness pisses on my J." So declared a board account director at a very large London agency where I once worked because I hadn't yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks befo...
Imagine you're an incoming marketing director. Ninety days.
Chris Watson, creative head, The Leith Agency, and Hugh Todd, creative director, Leo Burnett, gave us their take on a selection of ads from the month just gone.