In-depth

Selling advertising's bigger picture

Selling advertising's bigger picture

As the new AA chairman, James Murphy wants adland to prove how it is good for the economy, society and people.

 
A woman's place...

A woman's place...

...is not in ad agencies' creative departments, judging by how few of them are there. James Swift speaks with Kat Gordon, who is trying to change all that, and some female creatives who have made it to the top.

 
IAB closes the chapter on standalone mobile

IAB closes the chapter on standalone mobile

Speakers got nostalgic as Mobile Engage hosted its final year before joining the main Engage event. By Omar Oakes.

 
Facebook's Instant Articles divides opinions in media

Facebook's Instant Articles divides opinions in media

While many publishers have signed up, some are concerned about losing ad revenues and data control. By David Benady.

 
History of advertising: No 133: The Wheaties Quartet

History of advertising: No 133: The Wheaties Quartet

Advertising jingles have their origins in the rhyming cries of 15th- and 16th-cen tury street vendors, some of which live on in nursery rhymes such as Hot Cross Buns and Molly Malone s cry of "cockles and mussels, alive, alive oh". But jingles ca...

 
Why we're loving: Lizzie Mabbott, TV producer, WCRS

Why we're loving: Lizzie Mabbott, TV producer, WCRS

Tell us about your book. Chinatown Kitchen is about how to use ingredients you would find in Chinatown and an Asian supermarket. Often, these supermarkets are quite confusing and intimidating: rows and rows of ingredients, without much to guide yo...

 
Things we like: Boots, the FT and Trinity Mirror roadshows

Things we like: Boots, the FT and Trinity Mirror roadshows

Boots and Netmums tie-up Some partnerships just instinctively feel right, as is the case with Boots and the parenting site Netmums. The six-figure deal, brokered by OMD, was marked this week with a campaign designed to drive awareness of Boots bab...

 
Is The Net Set a welcome addition?

Is The Net Set a welcome addition?

Net-a-Porter's fashion-focused social network enables users to buy directly through the app. By Gurjit Degun.

 
What can Whittingdale do for adland?

What can Whittingdale do for adland?

While John Whittingdale s appointment as the culture secretary may be causing BBC bosses to reach for their tin hats, adland has been rolling out the welcome mat for somebody it sees as a friend. As the chairman of the Culture, Media and Sport Select...

 
Do ad placements need reforming?

Do ad placements need reforming?

Will the placement system that for so long has been the rite of passage for many creatives be perpetually cast as the industry s necessary evil? It s not dissimilar to the not-entirely-welcome guest at a party who isn t universally liked but doesn t ...

 
When research goes wrong

When research goes wrong

As the election proves, research does not always represent the reality. Creatives are well aware of this, Simon James writes.

 
Literary insights - 1: Mrs Rosie and the Priest

Literary insights - 1: Mrs Rosie and the Priest

Reading one book a day for 80 days can unlock 'a reservoir of the triumph of ideas' that is also relevant to modern brand-builders, Giles Hedger argues.

 
How data is music to Snow Patrol's ears

How data is music to Snow Patrol's ears

The band run their own music publishing house, which uses data to increase artist payments and inform decisions such as where to tour and what songs to play. Kate Magee asks Jonny Quinn how it works.

 
Why we're loving: Hugh Robertson, chief executive and founder, RPM

Why we're loving: Hugh Robertson, chief executive and founder, RPM

How did you get physically fit enough? Following three operations (for a back injury) and countless procedures, I started a comprehensive treatment and training programme in June 2013, with the aim of participating in the expedition in April 2015. M...

 
History of advertising: No 132: The world's most expensive TV commercial

History of advertising: No 132: The world's most expensive TV commercial

Having concluded back in the 70s that its flagship No5 brand had lost its air of exclusivity, Chanel resolved that bold action was required and that was to throw money at the problem. Certainly, No5 was in serious need of a repositioning, having ...

 
Things we like: Channel 4 at the Baftas, online growth and The Week

Things we like: Channel 4 at the Baftas, online growth and The Week

Channel 4's Bafta haul There was much to celebrate at this year s TV Baftas. For the second year, Ant Dec won two Baftas, and True Detective also got a welcome nod. But it was Channel 4 that was the big winner, picking up gongs for Grayson Per...

 
Twitter focuses on video with Periscope purchase

Twitter focuses on video with Periscope purchase

The social network will reap the revenue benefits if it can integrate the streaming app successfully.

 
Standard on track for profit boost

Standard on track for profit boost

ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone.

 
Is Viacom's deal with Sky good for the TV sector?

Is Viacom's deal with Sky good for the TV sector?

How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask.

 
Keeping mum

Keeping mum

Research shows that vast numbers of women don't feel able to resume their careers after having children. Advertising agencies need to respond, Charlie Hurrell says.

 
Things we like: Bloomberg, Facebook, Net-a-Porter

Things we like: Bloomberg, Facebook, Net-a-Porter

Some things in the media business we liked in the week up to 8 May, and one thing we didn't...

 
Modal Britain is the new battleground for brands

Modal Britain is the new battleground for brands

The politically aware, middle-income mainstream is the mass market that advertisers must tap into, Tony Regan advises.

 
Why we're loving: Nathalie Miebach, artist

Why we're loving: Nathalie Miebach, artist

Tell us about your art. I translate scientific data related to ecology, meteorology and oceanography into woven sculptures, installations and musical scores. My main method of translation is basket-weaving, as it provides me with a simple, effecti...

 
History of advertising: No 131: Robertson's controversial brand mascot

History of advertising: No 131: Robertson's controversial brand mascot

More than a quarter-of-a-century after he was axed from TV ads and more than a decade since he was "retired", the Robertson s golly remains one of the most controversial brand icons ever created. With his natty red bow tie and trousers and flowing ...

 
Is the gap between youths and traditional media widening?

Is the gap between youths and traditional media widening?

As the election reaches its crescendo, do young people prefer coverage from youth-oriented sites, Gurjit Degun asks.

 
Are adland's matchmakers keeping pace with agencies?

Are adland's matchmakers keeping pace with agencies?

Adland's marriage brokers get a lot of flak for being out of touch, but they are also having to evolve constantly. Do agencies still need them, John Tylee asks.

 
Placement poverty

Placement poverty

Placement teams can live below the minimum wage and work for long hours without real job prospects. In a short dialogue, Ben Harris and Stu Outhwaite explain why this is no laughing matter.

 
Should the Protein World ad be banned?

Should the Protein World ad be banned?

When it comes to the bikini-clad woman with the slim body in Protein World s poster campaign, adland can t decide which way to look. Should the industry disown what the company has done in its name and turn towards the activists outraged enough to st...

 
Viacom seeks security in Sky Media/C5 deal

Viacom seeks security in Sky Media/C5 deal

With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes.

 
Why we're loving: Jonas Roth and Rasmus Smith Bech, creatives, Grey London

Why we're loving: Jonas Roth and Rasmus Smith Bech, creatives, Grey London

Tell us about the project. We first started working on the project nearly two years ago. Our aim was to challenge Volvo s brand perception, moving away from the "sensible family car" image. Volvo is famous for raising safety standards for all vehicl...

 
History of advertising: No 130: Johann Gutenberg's printing press

History of advertising: No 130: Johann Gutenberg's printing press

It s hard to imagine a more unlikely architect of the media world as we know it than Johann Gutenberg. He was a secretive and paranoid character whose perpetual money problems and interest in get-rich-quick schemes led one commentator to describe him...

 
Things we like: Vogue, digital radio and The Economist

Things we like: Vogue, digital radio and The Economist

Some things in the media business we liked in the week up to 1 May, and one thing we didn't...

 
Is the UK's ad industry homophobic?

Is the UK's ad industry homophobic?

Adland gets regular flak for lacking sufficient ethnic diversity in its workforce and giving women a raw deal. But Dave Buonaguidi's claim that it is also institutionally homophobic is new to the charge sheet. It is, after all, 17 years since Ogilvy ...

 
The genius of 'and'

The genius of 'and'

In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effe...

 
Election fever grips media and millennials

Election fever grips media and millennials

Grazia and Kiss get involved with politics, and Bauer's own study highlights millennials' key role. Krissie Ford reports.

 
Putting leadership back on the ad agenda

Putting leadership back on the ad agenda

What does it take to become an effective agency chief executive and win the respect of the wider business community? Suki Thompson explores.

 
 

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A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

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The ideas that blew Alex Holder away at D&AD 2015

The ideas that blew Alex Holder away at D&AD 2015

 
 
AERIAL AWARDS: April's Winner

AERIAL AWARDS: April's Winner

April's winners: Prabs Wignarajah and Jez Tribe creatives, Abbott Mead Vickers BBDO Judge: Caroline Pay deputy executive creative director, Bartle Bogle Hegarty Winning Ad: Tena Men 'Cat Choir'

 
 
Mill+ creative directors Carl Addy and Nils Kloth on this year's D&AD ceremony title sequences

Mill+ creative directors Carl Addy and Nils Kloth on this year's D&AD ceremony title sequences

Over the past few years, title sequences have come into their own as vehicles for design that are rich with both meaning and experimentation. The proliferation of great design and thinking within film and TV titles has paved the way for an important ...

 
 
The emergence of Modal Britain

The emergence of Modal Britain

Thirty years ago, Britain was divided along class lines - yet the seeds of today's modern mass market were being sown. The emergence of Modal Britain, the new mainstream, has totally reshaped the British class system - so why haven't advertisers caug...

 
 
Tomorrow's world

Tomorrow's world

Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe

 
 
Television should look up to the skies in 2015

Television should look up to the skies in 2015

Growth mustn't stand in the way of change, Nick Bampton outgoing leader of Channel 5 Sales writes. The TV industry can learn a lot from aviation about how to avoid turbulence in the future

 
 
How magazines have turned over a new leaf

How magazines have turned over a new leaf

From printed page to web page, the medium has been reinvented, says Immediate Media's Tom Bureau.