IN-DEPTH ANALYSIS

Why we're loving ... David Wortley, lead 3D technical artist, Taylor James

Why we're loving ... David Wortley, lead 3D technical artist, Taylor James

Why: Wortley designed the cover art for the 50th anniversary of The Sunday Times Magazine. It features every front cover since the title launched, suspended from strings to form a 3D number 50.

Why should supermarkets be on the media plan?

Why should supermarkets be on the media plan?

Supermarkets are performing well despite the tough financial climate, and they can give brands a boost in a year of special events, according to two outdoor media experts.

 
 
All About ... Magazine industry consolidation

All About ... Magazine industry consolidation

There have been many changes in the industry of late, Alasdair Reid finds.

 
 
Rufus Olins faces challenge of transition at NMA

Rufus Olins faces challenge of transition at NMA

The body has appointed a moderniser in a period of unprecedented change for the newspaper industry, Alasdair Reid writes.

 
 
Are online 'ad nets' at risk?

Are online 'ad nets' at risk?

Is there room for networks and agency trading desks, Alasdair Reid asks.

 
 
Soapbox - It's time we proved the true value of media to our clients

Soapbox - It's time we proved the true value of media to our clients

Too many agencies still measure media's worth on price alone. But, as Tracy De Groose says, it's important to discover what clients really value.

 
 
Will a network of independents work?

Will a network of independents work?

Can an advertising network that does not exchange any equity be a success, asks John Tylee.

 
 
W&K gets people loving Heineken ... and each other

W&K gets people loving Heineken ... and each other

  • Media

Stuart Parkinson and Clay Mills describe the agency's Valentine's Day-inspired campaign.

 
 
Will three be a crowd for JWT London?

Will three be a crowd for JWT London?

The traditional ad agency is adopting a start-up mentality with its management triumvirate. But will it work, Jeremy Lee asks.

 
 
 

Things We Like

Things we like

Things we like

This week we are cheering The Guardian and in awe of Zeebox's new click-to-buy feature,

 
 

Media Lifeline

Virgin Media

Virgin Media

The company's not-always-friendly rivalry with BSkyB shows no sign of abating.

 
 

History of Advertising in quite a few objects

The history of advertising in quite a few objects 29. Stanley Pollitt and Stephen King

The history of advertising 27: Roland Rat Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.

The history of advertising 26 - The Pregnant Man pub Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.

The History of Advertising 25 - The Oxo family Probably no advertising better reflected the changing lifestyle - and eating habits - of middle-class Britain during the latter half of the 20th century than the Oxo campaign.


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