In-depth

Does the buck stop with the marketer?

Does the buck stop with the marketer?

Who should take the rap when a company hits the skids? Does the buck stop in the boardroom or the marketing department? The issue has been brought into focus by the ongoing turmoil in the supermarket sector, where the relentless march of the discou...

 
Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.

 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
History of advertising: No 119: Arthur Nielsen's Audimeter

History of advertising: No 119: Arthur Nielsen's Audimeter

They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...

 
Things we like: Goodstuff's GoodStart, Havas and MailOnline

Things we like: Goodstuff's GoodStart, Havas and MailOnline

Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...

 
Why we're loving: Lenka Tanner, head coach, AquaStars

Why we're loving: Lenka Tanner, head coach, AquaStars

Tell us about the project. I received an e-mail out of the blue from the agency, which was looking for freedivers or synchronised swimmers. I thought it sounded like an exciting opportunity. The whole experience has been such a whirlwind and, althou...

 
Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 
Freeman ushers in new era at Bloomberg

Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.

 
Is there still life in crowdsourcing?

Is there still life in crowdsourcing?

Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...

 
Redican looks beyond the National Readership Survey

Redican looks beyond the National Readership Survey

The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.

 
Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 
Lonely at the top

Lonely at the top

Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.

 
Why we're loving: Natalie Price, creative production assistant, TMW

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 
History of advertising: No 118: Nike's 'Just do it' tagline

History of advertising: No 118: Nike's 'Just do it' tagline

Nike s "Just do it" is arguably the best tagline of the 20th century. It cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too just by wearing its products. Like all great taglines, it...

 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
No 117: I Love Lucy's first episode

No 117: I Love Lucy's first episode

On 15 October 1951, a dizzy redheaded housewife with a habit of landing herself in trouble began convincing advertisers for the first time of TV s emerging power to connect them with millions of consumers. The redhead in question was Lucille Ball, ...

 
Your data for a life of luxury

Your data for a life of luxury

By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.

 
Giles Cheetham and James Sindle, Flame and CG artist, Electric Theatre Collective

Giles Cheetham and James Sindle, Flame and CG artist, Electric Theatre Collective

Tell us about the project. "Left behinds" tells the story of a group of unwanted items at a jumble sale singing their little hearts out to Foreigner s 80s power ballad I Want To Know What Love Is . How did you choose the left behinds ? The dire...

 
Instagram steps up advertising offensive

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

 
Is 2015 going to be a good media year?

Is 2015 going to be a good media year?

Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

 
Stringer helps capture News UK's 'unquiet' talent

Stringer helps capture News UK's 'unquiet' talent

The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.

 
Should agencies become full service?

Should agencies become full service?

2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...

 
CES 2015: A transitional year

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 
The year ahead for mobile

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 
The year ahead for press

The year ahead for press

Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.

 
The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.

 
The year ahead for cultural trends

The year ahead for cultural trends

General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.

 
The year ahead for production

The year ahead for production

As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.

 
The year ahead for women

The year ahead for women

The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.

 
The year ahead for technology

The year ahead for technology

Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes.

 
The year ahead for the political climate

The year ahead for the political climate

The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes.

 
The year ahead for media agencies

The year ahead for media agencies

Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation.

 
The year ahead for creativity

The year ahead for creativity

Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.

 
 

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A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

It was a very good year

It was a very good year

From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember

 
 
A bridge worth crossing

A bridge worth crossing

There is no grey area in music clearance - get approval early and aim to build long-lasting relationships

 
 
You can't turn your ears off, so listen up

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 
 
The strategy of soundtracks

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

 
 
A thriving treasure trove

A thriving treasure trove

Although production music has become more popular, the sector faces new challenges in the digital age as it evolves

 
 
Why adland must sing the praises of music

Why adland must sing the praises of music

Recognising its power, and how to utilise it fully, is crucial to the future of brands

 
 
The Thinkboxes Awards for TV ad creativity

The Thinkboxes Awards for TV ad creativity