Who should take the rap when a company hits the skids? Does the buck stop in the boardroom or the marketing department? The issue has been brought into focus by the ongoing turmoil in the supermarket sector, where the relentless march of the discou...
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...
Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...
Tell us about the project. I received an e-mail out of the blue from the agency, which was looking for freedivers or synchronised swimmers. I thought it sounded like an exciting opportunity. The whole experience has been such a whirlwind and, althou...
The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.
Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.
Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...
The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.
Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.
Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
Nike s "Just do it" is arguably the best tagline of the 20th century. It cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too just by wearing its products. Like all great taglines, it...
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
On 15 October 1951, a dizzy redheaded housewife with a habit of landing herself in trouble began convincing advertisers for the first time of TV s emerging power to connect them with millions of consumers. The redhead in question was Lucille Ball, ...
By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.
Tell us about the project. "Left behinds" tells the story of a group of unwanted items at a jumble sale singing their little hearts out to Foreigner s 80s power ballad I Want To Know What Love Is . How did you choose the left behinds ? The dire...
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.
2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...
Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.
The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.
Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes.
The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes.
Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation.
Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.
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Trending on Campaign
The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.
BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember
There is no grey area in music clearance - get approval early and aim to build long-lasting relationships
We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences
Choosing the right song can make a great ad, but developing a musical strategy can help build your brand
Although production music has become more popular, the sector faces new challenges in the digital age as it evolves
Recognising its power, and how to utilise it fully, is crucial to the future of brands