In-depth

Saatchi & Saatchi New Directors' Showcase 2015

Saatchi & Saatchi New Directors' Showcase 2015

Time restrictions at Cannes dictated that there were only 14 new directors on show in this anniversary year. And while opportunities for young talent to work with brands remain scarce, the quality is as strong as ever, James Swift writes.

 
Why we're loving: Lucy Robinson, head of comedy, Brothers and Sisters

Why we're loving: Lucy Robinson, head of comedy, Brothers and Sisters

Robinson, the producer of The 11 O'Clock Show and Pramface, has joined Brothers and Sisters in the new part-time role of head of comedy.

 
Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.

 
Why I'm closing down my agency

Why I'm closing down my agency

Now you've reached the top of the agency tree, are you ready to realise your dream of having your name above the door and fly solo? Matthew Bull's story might make you think twice.

 
The man who made Grey matter

The man who made Grey matter

Grey's chairman and chief creative officer has a reputation for cockiness and vanity but also for resurrecting his agency. Claire Beale seeks out the real Nils Leonard.

 
Is advertising science, art or both?

Is advertising science, art or both?

Is the famous Saatchi mantra that "nothing is impossible" about to be tested to destruction?

 
History of advertising: No 138: The JWT copy test

History of advertising: No 138: The JWT copy test

How would you describe the colour red to a blind person or - in as few words as possible - what snow is like to somebody who has never seen it?

 
Things we like: Sky investing in kids

Things we like: Sky investing in kids

Sky is to release a dedicated kids app as it continues to develop its children's offering.

 
Twitter needs to unlock its data to drive growth

Twitter needs to unlock its data to drive growth

Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes.

 
Should clients have access to agency digital analytics?

Should clients have access to agency digital analytics?

Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks.

 
Cannes Lions 2015: the judges' verdict

Cannes Lions 2015: the judges' verdict

Never mind those nine US Supreme Court justices, the judges making the really tough decisions were holed up in a bunker deep below the French Riviera. Breaking their code of omertà, those arbiters of creative excellence relive their experiences and h...

 
25 years of Saatchi & Saatchi New Directors' Showcase

25 years of Saatchi & Saatchi New Directors' Showcase

Andy Gulliman, Saatchi & Saatchi's worldwide director of film and content and curator of the event, looks back over a quarter century of the Cannes Lions stalwart and picks his ten standout years.

 
What is a 21st century brand?

What is a 21st century brand?

In 1970, Stephen King asked the question: what is a brand? In homage to this work, the IPA has collated the best of its Diploma entries into a book, What Is A 21st Century Brand?, Nick Kendall writes.

 
The creative zeitgeist

The creative zeitgeist

Does creativity mean different things to different countries? Do cultures play a part in agencies' work? We ask a selection of adlanders about the state of creativity in their markets and some of their highlights

 
Croisette kings on creativity: John Wren

Croisette kings on creativity: John Wren

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Croisette kings on creativity: Jerry Buhlmann

Croisette kings on creativity: Jerry Buhlmann

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Croisette kings on creativity: Yannick Bolloré

Croisette kings on creativity: Yannick Bolloré

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Croisette kings on creativity: Michael Roth

Croisette kings on creativity: Michael Roth

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Croisette kings on creativity: Sir Martin Sorrell

Croisette kings on creativity: Sir Martin Sorrell

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Croisette kings on creativity: Maurice Lévy

Croisette kings on creativity: Maurice Lévy

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
Why Heineken embraces creativity

Why Heineken embraces creativity

The brewer has been named Creative Marketer of the Year at Cannes for a second time. Kate Magee examines the creative methodology behind its success and some of the ads this approach has spawned.

 
Cannes 2015: View from the Middle East

Cannes 2015: View from the Middle East

In a region destabilised by political turmoil, but where friction and tension can be inspirational, the advertising community is continuing to make people take notice.

 
Cannes 2015: View from the US

Cannes 2015: View from the US

Agencies across the Atlantic are entering an exciting new period for the ad industry, with increasingly restless clients giving them even more reason to be on their game.

 
Cannes 2015: View from the UK

Cannes 2015: View from the UK

After slowly finding its feet following economic upheaval and digital migration, the UK industry is set fair to reclaim its place at the centre of the world's advertising stage.

 
Cannes 2015: View from Turkey

Cannes 2015: View from Turkey

By focusing on creative effectiveness - and with a little help from 2Pac - agencies have responded positively to plummeting advertising spend over the past 12 months.

 
Should brands try to be our friends?

Should brands try to be our friends?

Are brands trying so hard to win friends and influence people via social media that they risk becoming Billy No Mates?

 
Audiobook: Carnage on the coast of Cannes

Audiobook: Carnage on the coast of Cannes

Things get a bit messy in Cannes during festival season, but not even the Gutter Bar after dark comes close to resembling Jonathan Burley's portrayal of carnage on the coast.

 
Cannes Lions: the runners and riders

Cannes Lions: the runners and riders

With more work in more categories from more places, predicting this year's award-winners is harder than ever. But, as usual, Leo Burnett has made a bloody good go of it. By Mark Tutssel

 
History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad

History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad

Antarctic blizzards don't come more impenetrable than the mystery surrounding a recruitment ad said to have been placed by the polar explorer Sir Ernest Shackleton.

 
Why we're loving: Anna Strelkova, sand artist

Why we're loving: Anna Strelkova, sand artist

Strelkova collaborated with Vodafone by creating work with rice, coffee, sugar and sand to show how mobile technology can enhance the lives of the world's poorest farmers.

 
Things we like: Marie Claire, Thinkbox and Campaign's Big Question

Things we like: Marie Claire, Thinkbox and Campaign's Big Question

Some things in the media business we liked in the week up to 19 June, and one thing we didn't...

 
Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

 
M&C Saatchi turns 20: 'The story has only just begun'

M&C Saatchi turns 20: 'The story has only just begun'

As M&C Saatchi celebrates 20 years, the advertising group's leaders help Claire Beale trace its journey from the bitterest of splits to... who knows? Perhaps, one day, an equally momentous reunification.

 
Is Instagram's carousel ad platform a game-changer?

Is Instagram's carousel ad platform a game-changer?

The social network continues its charm offensive on brands with a new feature. But will it work, Gurjit Degun asks.

 
Richard Desmond prepares for a new chapter

Richard Desmond prepares for a new chapter

Now that Channel 5 has found a new home and his autobiography is released, for the first time in his life the colourful media mogul has time to reflect.

 
Cannes 2015: View from India

Cannes 2015: View from India

Not all the campaigns making a splash in India will trouble the international awards juries, but they are at least indicative of a wind of change blowing through the nation.

 
 

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A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

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The Thinkbox TV Planning Awards - video

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

 
 
Cannes TV:

Cannes TV: "No more silos of digital and television"

Dan Ackerman, head of AOL Platforms explains why programmatic TV advertising is different - and what the future holds

 
 
Cannes TV: how are AOL guaranteeing a return on media spend?

Cannes TV: how are AOL guaranteeing a return on media spend?

Media companies need to be more clever and more accountable in these changing digital times.

 
 
Cannes TV: why behavioural audiences are the new TV currency

Cannes TV: why behavioural audiences are the new TV currency

With TV viewing habits changing, AOL is bringing together its programmatic platforms, moving away from context buying. In Australia, it's really working...

 
 
Give your work the wow factor with these five top tips for the Digital Cinema Media Awards

Give your work the wow factor with these five top tips for the Digital Cinema Media Awards

The inaugural Digital Cinema Media Awards is open for entries - and there's no time to waste! Check out these top tips to get your campaign noticed

 
 
Cannes Perspectives: A landscape of possibilities

Cannes Perspectives: A landscape of possibilities

Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success

 
 
Cannes Perspectives: Time adland smashed the glass ceiling

Cannes Perspectives: Time adland smashed the glass ceiling

David Ogilvy was wrong: advertising can do more than just reflect the mores of society - it can change them too