In-depth

Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 
 
Creativity central to Cannes win for WPP

Creativity central to Cannes win for WPP

John O'Keeffe, WPP's worldwide creative director, talks to Kate Magee about Cannes, creativity and why he must learn to use provocative soundbites.

 
 
ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 
 
Are shops adapting quickly to digital?

Are shops adapting quickly to digital?

Feeling tired? It s probably because you are spending more time using your tech devices than sleeping. At least that s what a survey from Ofcom suggests. It found that adults spend an average of eight hours and 41 minutes a day texting, talking, typi...

 
 
Talking about my generation

Talking about my generation

The over-50s are a fast-growing demographic controlling four-fifths of the UK's disposable wealth. So why do advertisers continue to ignore them, Stefano Hatfield asks.

 
 
Things we like: Downton Abbey/WaterAid tie-up

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV s Downton Abbey sent social media into overdrive. But the subsequent decision by the cast of the series to pose with bottles of water to promote WaterAid wa...

 
 
Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 
 
Should awards accept scam ads?

Should awards accept scam ads?

Has the time come for creative awards organisers across the world to open their doors to the scam ads they find perpetually difficult to stop slipping under the wire? At one time, it would have been unthinkable to even pose the question. Today, some ...

 
 
Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 
 
Advertising, PR and our obsession with definitions

Advertising, PR and our obsession with definitions

Andrew McGuinness has quit advertising and is now running a public relations agency. But, he insists, today's category-defying creative work is beginning to make such labels redundant.

 
 

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