In-depth

'Not even God is a director of creativity'

'Not even God is a director of creativity'

The photographer Oliviero Toscani tells James Swift that agencies are full of bullshit, marketers are dumb and young people are fucked up.

 
Can awards shows remain relevant?

Can awards shows remain relevant?

The decision of the Cannes Lions organisers to bestow their prestigious Lion of St Mark on Bob Greenberg must have raised a few wry smiles. Because it was less than a year ago that the founder of R/GA found himself in the firing line for visualising ...

 
TV advertising's come a long way in 60 years

TV advertising's come a long way in 60 years

Nick Reid charts the journey from the first, lottery-placed TV ad in 1955 to a future shaped by programmatic trading.

 
The power of good

The power of good

Today's empowered consumers want brands that make the world a better place. The white Pencil aligns perfectly with this, Steve Henry writes.

 
Adland's Mr Nice Guy

Adland's Mr Nice Guy

Dougal Wilson reflects on his career and how he came to direct John Lewis campaigns, via a degree in science and a taste of advertising in Edinburgh.

 
Stuart Williams, Ross Neil, Katherine Morris and Dino Burbidge, WCRS

Stuart Williams, Ross Neil, Katherine Morris and Dino Burbidge, WCRS

Tell us about the project. We launched a digital outdoor campaign for Women s Aid to tackle domestic violence. Digital screens went live across London s Canary Wharf and Westfield and Birmingham s Bullring, showing a woman with a battered and bruise...

 
The unsung hero

The unsung hero

Paul Brazier and Peter Souter pay tribute to Ron Brown, the art director behind many of AMV's finest ads, who died last month.

 
Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.

 
Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Some things in the media business we liked in the week up to 17 April, and one thing we didn't...

 
History of Advertising: No 128: Bass Brewery's red triangle

History of Advertising: No 128: Bass Brewery's red triangle

On the last night of 1875, an employee of the Bass Brewery was standing at the head of a queue and facing the prospect of a chilly start to the new year. His reward was not to be the pick of the bargains at the January sales but something far more ...

 
Banks embarks on content Adventure with Bauer Media

Banks embarks on content Adventure with Bauer Media

The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.

 
Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.

 
Why do clients shun the big debates?

Why do clients shun the big debates?

Industry wags used to joke that adland would be a great place to work if it wasn t for clients. Considering how few clients turned up to the Advertising Week Europe event, maybe the feeling is mutual. Procurement, remuneration and whether or not cl...

 
History of advertising: No 127: The Holborn Restaurant

History of advertising: No 127: The Holborn Restaurant

On the corner of London's High Holborn and Kingsway - now occupied by a Sainsbury's supermarket and a glass-fronted office block - once stood a restaurant that can claim a fascinating footnote in the story of British advertising.

 
Meet the world's first AI gamer

Meet the world's first AI gamer

To target the growing gaming market and its youth audience, Saatchi & Saatchi created a fully functioning robot that can interact, learn and, of course, game. By Andy Jex.

 
Lessons from the planning pioneers

Lessons from the planning pioneers

Tracey Follows wants crowdfunding for a book she has co-written that aims to pass on planning wisdom to those in the field today.

 
Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

 
McQueen: Show stealer

McQueen: Show stealer

Alexander McQueen was a designer whose work transcended fashion. A tailor immersed in technology. Convention bored him. Nils Leonard reckons there are lessons there for adland.

 
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

 
Things we like: Paxman, Trinity Mirror's ambition and Sorrell

Things we like: Paxman, Trinity Mirror's ambition and Sorrell

The return of Paxman Cameron Miliband Live: The Battle For Number 10 attracted a peak of three million viewers (a 15.3 per cent share) on Channel 4 and 387,000 on Sky. In a boost to politicians keen to engage younger voters, the debate recorded...

 
Cultivating the 'age of we'

Cultivating the 'age of we'

As he looks back on his time at Bartle Bogle Hegarty, Jim Carroll calls for a focus on the 'we' in an era of individuality, because realising human capital could help businesses succeed.

 
Should there be clearer ad guidelines around vlogging?

Should there be clearer ad guidelines around vlogging?

Does more need to be done to ensure transparency between vloggers and the brands they endorse, Gurjit Degun asks.

 
Do we need to redefine leadership?

Do we need to redefine leadership?

Just how effective the leadership styles of Steve Jobs and Sir Alex Ferguson might have been had they been running a communications group is an intriguing question. Not very, perhaps. Apple s founder was neither consultative nor a consensus-builder a...

 
Is programmatic trading a creative exercise?

Is programmatic trading a creative exercise?

Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

 
Things we like: Snickers and Clarkson, Sky and SXSW

Things we like: Snickers and Clarkson, Sky and SXSW

Some things in the media business we liked in the week up to 20 March, and one thing we didn't...

 
Magnetic to forge closer ties with advertisers under Todd

Magnetic to forge closer ties with advertisers under Todd

The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.

 
History of advertising: No 126: Hugh Salmon's high court writ

History of advertising: No 126: Hugh Salmon's high court writ

Whistleblowers are rare in adland. This is probably because disputes are often drawn-out affairs that can exact a large emotional and financial toll and affect job prospects in the "agency village" whatever the outcome. As Hugh Salmon (pictured) ...

 
Why we're loving: Dean Gaffney, actor

Why we're loving: Dean Gaffney, actor

Tell us about the project. It is an extension of Marmite s TV campaign. They wanted to shine a light on other areas of neglect and they had the brilliant idea of saving celebrities next. Together, we have created a really funny online film and the r...

 
Beyond a joke

Beyond a joke

The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.

 
Pitch perfect

Pitch perfect

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests.

 
Walker Media becomes Blue 449, with a mission to innovate

Walker Media becomes Blue 449, with a mission to innovate

As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.

 
'Rugby got in the way of a lot of things'

'Rugby got in the way of a lot of things'

Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.

 
Are agencies addicted to pitching?

Are agencies addicted to pitching?

The time when you could get high just by walking into the gents at the Grosvenor House on an awards night may have long passed. But Laurence Green believes adland has acquired an addiction that is no less expensive or injurious to its long-term healt...

 
No 125: MTV

No 125: MTV

Nobody doubts that the music industry was changed forever on 1 August 1981, the day that MTV launched in New York on cable.

 
How does it feel to win an Oscar?

How does it feel to win an Oscar?

A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.

 
'We have created a movement for change'

'We have created a movement for change'

Ian Priest discusses the impact that his IPA president's agenda has had on the industry during his two years in office.

 
 

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A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

Trending: How to get brands noticed

Trending: How to get brands noticed

A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these

 
 
Trending: There's no con in content

Trending: There's no con in content

The industry's latest buzzword may seem disconcertingly vague, but dig deeper to see how content can take the prospective buyer from one end of their decision-making journey to the other

 
 
Trending: The post-digital revolution

Trending: The post-digital revolution

Retargeting customers with abandoned online shopping baskets, choosing delivery time for a parcel via an app and analysing valuable data using barcodes are all within reach as mail becomes programmatic

 
 
'If Cameron ran posters to say he believed in the NHS, people would believe him'

'If Cameron ran posters to say he believed in the NHS, people would believe him'

Lord Bell was a driving force behind some of the UK's most memorable and impactful political ads in the 70s and 80s. Here, he tells John Tylee why the outdoor medium can still decide the fate of an election

 
 
AERIAL AWARDS: February's Winner

AERIAL AWARDS: February's Winner

February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'

 
 
The Thinkboxes Awards for TV ad creativity: Shortlist January/February

The Thinkboxes Awards for TV ad creativity: Shortlist January/February

 
 
Adland in Hamburg: We are synchronised

Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed