INDUSTRY OPINION

Walker's Dixons victory leaves Group M seething

Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

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Tesco/BBH: the ultimate examination of advertising

Tesco/BBH: the ultimate examination of advertising

When Dave Lewis, the chief executive of Tesco, first met Neil Munn, the group chief executive of Bartle Bogle Hegarty, to talk about the troubled retailer s ad account, they were too engrossed in their conversation to realise that there was a fire in...

 
 
Tech viewpoint on TV and programmatic

Tech viewpoint on TV and programmatic

The question "Has the time come for programmatic to play a vital role in the delivery of TV ads?" is increasingly on the lips of those in the ad industry. It s being driven by new solutions using improved data and technology entering the marketplace,...

 
 
Global viewpoint from New York

Global viewpoint from New York

In the frenetic world of US advertising, the pace is always accelerating. Even traditional respites from the rat race such as the yoga studio are succumbing to the pressure to do more, faster. In both realms, the tradition and art form are slowly bei...

 
 
The future is where data, content and tech collide

The future is where data, content and tech collide

Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...

 
 
The pursuit of best-practice utopia must go on

The pursuit of best-practice utopia must go on

So, we re halfway through January already and I ve got two things to feel cheered by as 2015 gets under way. First of all, the results of the latest IPA Bellwether Report just out, revealing a continuation of growth in marketing spend. Second,...

 
 
Tech viewpoint on the news feed

Tech viewpoint on the news feed

Eight seconds. That s what research suggests is the average human attention span. Human attention has been compromised thanks to always-on social platforms, a proliferation of screens and the broader availability of Wi-Fi and 3G/4G access. Nowhere ...

 
 
Nick Jefferson

With Apologies To Baz Luhrmann

 
 
 
Nick Jefferson

What Don Draper Knew (or – how history always repeats itself)

 
 
 
Dave Trott

ON THE OTHER HAND

 
 
 
Nick Jefferson

Decisions, decisions.

 
 
 
Andy Nairn

Rebooting football

 
 
 
Nick Jefferson

Enter Renaissance Man, Renaissance Woman

 
 
 

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