Paul Shearer: The creative floor is missing its spoilt brats and hot heads
After watching the start of the new series of Mad Men, I ask myself: "Are agencies favouring easy-to-handle creative directors these days?"
INDUSTRY OPINION
Can advertising change the world?
You might wonder what someone who has spent his days helping to convince people of the excitements of certain brands of afternoon beverages or potato-based snacks has to say about overseas aid. And you'd be right to ask that question.
Jon Wilkins: We need to take a 360-degree view of new media terrain
Last time I spoke at Media 360, five years ago, I was a married man without kids, living in London and speaking in Wales.
Marc Mendoza: Creating a modern take on full service for the 21st century
Media specialists didn't proliferate until the late 80s, so it's not altogether surprising that we suffer from an identity crisis.
Ben Kay: Now is the time for businesses to go on a charm offensive
Don't look now, but there's just the hint of an inkling of a suggestion that we may not plunge into a double-dip recession. But before we all start breathing the forbidden air of optimism, let's not forget that, in truth, we've been deep in the heart...
Richard Exon: Adland's latter-day explorers face trek into the unknown
There is some debate about whether Ernest Shackleton ever ran the recruitment ad that has now passed into folklore:
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
How many brands are on Facebook? One.
Blogs
Channel 4′s corporate fat cats must be grateful they’re not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
