INDUSTRY OPINION

Technology has improved our processes, but what about the killer insights?

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

Tech viewpoint on invisible technology

Tech viewpoint on invisible technology

We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...

 
 
Global viewpoint from the US

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 
 
Global viewpoint from Dubai

Global viewpoint from Dubai

I should confess that I arrived in Dubai just a few months ago. But, from the moment you arrive, you sense Dubai is a city where entrepreneurs rule and anyone with a vision (and deep pockets) can make things happen. Everything in Dubai is big. From t...

 
 
Tech viewpoint on the iPhone 6

Tech viewpoint on the iPhone 6

If you were not ready to join the tech crowd camping out outside the Apple Store for the iPhone 6 launch this week, here is a look at what it could offer advertisers across the paid, owned and earned spectrum.

 
 
The loss of the Govt media buying business is sure to be queried by Sorrell

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 
 
Global viewpoint from Tokyo

Global viewpoint from Tokyo

Floods, radiation leaks and a weak yen still cannot stop Japan s advertising industry from continuing to grow. As a nation, Japan has had its fair share of crises to deal with over the past few years. It is testament to the strength of its people t...

 
 
NABS

Fast Forward 2014 – Week Two

 
 
 
Tara Beard-Knowland

Ambition, passion and pride – the spirit of Scottish themed advertising

 
 
 
Dave Trott

STUDENTS ARE CUSTOMERS

 
 
 
Tara Beard-Knowland

Taking another bite of the Apple

 
 
 
NABS

Fast Forward 2014 – Week One

 
 
 
Dave Trott

GIVE ‘EM THE OLD SOFT SOAP

 
 
 

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