INDUSTRY OPINION

As the business changes, know what you stand for

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

There are no shortcuts to advertising excellence

There are no shortcuts to advertising excellence

We were surprised at the timing of the independent ISBA review of the agency community, and wonder if it helps or hinders the dialogue we are already engaged in. It has been no secret that we have spent the past 18 months inclusively debating how c...

 
 
Global viewpoint from Hong Kong

Global viewpoint from Hong Kong

Once home to fishermen and farmers, modern Hong Kong is a teeming, commercially vibrant metropolis where Chinese and Western influences fuse. It is a small place and the people are very sensitive to new trends. In the past decade, Hong Kong has had t...

 
 
Tech viewpoint on UX versus marketing

Tech viewpoint on UX versus marketing

More than three-quarters of agencies identify user experience as the biggest shortfall client-side. One explanation is that UX is still evolving. Another is that UX and marketing have fundamental values directly opposed to one another. The primary fu...

 
 
Tech viewpoint on mobile post-production

Tech viewpoint on mobile post-production

Marketing is in a golden age of content creation. Apps are smarter, devices are more powerful and people have unlocked their dormant storytelling capabilities through a world littered with creative platforms. We re moving into the era of polished c...

 
 
Global viewpoint from Singapore

Global viewpoint from Singapore

A major global commercial hub, Singapore is at the forefront of technological innovation yet steeped in a history of conservatism, presenting an interesting dichotomy for media strategy. Having attributed the country s financial success over the pa...

 
 
Not doing evil doesn't mean we can't have some fun

Not doing evil doesn't mean we can't have some fun

When I was growing up, my grandmother once said to me: "Helen, don t be a goody two-shoes in life be a goody one-shoe." What she meant was: try to do the right thing, but don t strive to be so perfect that you become uptight, humourless and dull. ...

 
 
Lol and Nat

FROM TEA TO BISCUITS… AND DAVE DYE’S FIRST BOOK

 
 
 
Dave Trott

THE BEST BOOKS ARE THE ONES YOU ACTUALLY READ

 
 
 
Dave Trott

DOING WELL BY DOING GOOD

 
 
 
Tara Beard-Knowland

Did you see? Did you hear?

 
 
 
Dave Trott

WHAT DO YOU USE FOR FUEL?

 
 
 
Jonathan Akwue

Facebook’s Rooms App Could be a Horror Story in the Making

 
 
 

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