INDUSTRY OPINION

Love and laugh

Love and laugh

The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He'd reported that he'd...

You don't have to be Mel Gibson to please a client

You don't have to be Mel Gibson to please a client

Someone said to me the other day: "Wouldn t it be great if we could hear what clients are really thinking, like in that Mel Gibson film What Women Want ?" You know, the one where he meanders around an ad agency and can hear the inner-thoughts of his...

 
 
Global viewpoint from São Paulo

Global viewpoint from São Paulo

Jabuticaba: a little black fruit you ll only find in Brazil. Jabuticaba syndrome: a typical illness you will also only find in Brazil. It s a condition that compels people to get too easily settled. You will find that sufferers often use the excuse t...

 
 
Tech viewpoint on tech democratisation

Tech viewpoint on tech democratisation

Forgive the reference to Mad Men, but a sub-plot in this final series prompted a then-versus-now train of thought.

 
 
Customer insight is the key to successful brands

Customer insight is the key to successful brands

Jill McDonald, the UK chief executive of McDonald s, has outlined the key to the fast-food giant s recent turnaround, and it made me think about successful brands. McDonald says a heavy investment in consumer insight has enabled the company to unders...

 
 
Only one thing is certain in 2015: Hazlitt will be missed

Only one thing is certain in 2015: Hazlitt will be missed

Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.

 
 
Global viewpoint from Seattle

Global viewpoint from Seattle

Many people think of Seattle as Silicon Valley with more rain but, aside from a love of tech, we re very different places for creative people. Seattle is only the US s 17th-largest city (though, according to Fortune, it is its second-coolest). That...

 
 
Dave Trott

PREDATORY THINKING IN SPACE

 
 
 
NABS
 
 
Jonathan Staines

KEEPING IT UNREAL

 
 
 

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