INDUSTRY OPINION

Dentsu makes land-grab in content marketing war

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

A view from Dave Trott

A view from Dave Trott

Potholes are a real drag for motorists; they ruin your tyres and your suspension. For pedestrians, they fill up with rainwater, so you get splashed. But probably worst of all is for cyclists. They can destroy your bike s front wheel, you can la...

 
 
Global viewpoint from Italy

Global viewpoint from Italy

I ve spent the past two years travelling across Europe and the Middle East, talking to hundreds of people clients, colleagues, competitors, media owners, cab drivers, bartenders and realised that Italy s image is far better outside than inside th...

 
 
Generation K wants to make you rich for being good

Generation K wants to make you rich for being good

There is lots of worthy debate at the moment about whether brands should have a wider purpose. I hope most of you, who spend your working days either directly building brands or platforms for them, think they can help improve the world at the same ti...

 
 
The BBC needs to brace itself for a rough ride ahead

The BBC needs to brace itself for a rough ride ahead

Newspaper editors are gearing up for their next populist clash after the general election: the battle over the fate of the BBC.

 
 
Tech viewpoint on asking questions

Tech viewpoint on asking questions

Programmatic is like the rules of cricket: anyone who says they know it all is either lying or delusional. But, as spend increases in this area, it s important that marketers ask the right questions before getting started. The latest IPA Bellwethe...

 
 
Global viewpoint from Helsinki

Global viewpoint from Helsinki

I have been living in Helsinki for eight years but I don t speak the language. My excuse is that it s a hard tongue to master and impossible to pick up off the street. The will to learn is also constantly undermined by the fact that everyone in Hel...

 
 
Dave Trott

ADVERTISING IS BOLLOCKS

 
 
 
Lorelei Mathias

LONDON AS IT COULD BE NOW

 
 
 
NABS

International Coaching Week

 
 
 
Lorelei Mathias

OF SOIL, WATER AND NOMINATIVE DETERMINISM

 
 
 
Dave Trott

STONE DAFT

 
 
 
Dave Trott

ARE YOU MARKETING READY?

 
 
 

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