INDUSTRY OPINION

With momentum and now money behind it, the Vice hype needs to be believed

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.

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Global viewpoint from South Africa

Global viewpoint from South Africa

Three macro drivers are contributing towards a very vibrant South African ad industry: talent diversity, digital migration and the changing role of South Africa as a gateway to the rest of Africa. It s appropriate, however, to start off with the fa...

 
 
Stop lamenting the heady days of media - we need to change with the times

Stop lamenting the heady days of media - we need to change with the times

Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point. The first flush of media agencies in the 80s were the heady days of "media", when the most important accolades ...

 
 
Tech viewpoint on advertising to children

Tech viewpoint on advertising to children

If you ask politicians what worries them about our industry, eight out of ten would give the same answer: how advertisers talk to kids. Many think advertising shouldn t target them at all. Sprinkle in the average politician s knowledge of our busines...

 
 
Help you run the country? Nah, we're good, thanks

Help you run the country? Nah, we're good, thanks

The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...

 
 
Tech viewpoint on TV on command

Tech viewpoint on TV on command

In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...

 
 
Consumers will always find a way to game the system and break rules

Consumers will always find a way to game the system and break rules

Back in the summer (can you remember the summer?), I made time to read Evgeny Morozov s To Save Everything, Click Here and realised our sins will save us. Morozov is peeved about a lot of stuff, specifically innovation for the sake of it and, broad...

 
 
Jonathan Staines

RETAIL THERAPY

 
 
 
Andy Nairn

Nice one.

 
 
 
NABS

NABS Tuesday Club Talk with Sir Martin Sorrell

 
 
 
Dave Trott

DEFINITELY NOT MEADIOCRE

 
 
 
Jonathan Akwue

What Can We Learn From Thorne Travel

 
 
 
NABS

Fast Forward 2014 – Storytelling

 
 
 

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