KATHERINE LEVY

Despite all the good work, media could have more ambition

Boy, this year has gone fast. Remember the Olympics? Feels like a lifetime ago, doesn t it? It only finished 12 weeks ago. Can you remember what you did the weekend before last? Struggling? How about the most exciting thing to happen in media in Q1 2...

 

It can't always be the agency's fault if it loses an account

Clients are constantly putting agencies to the test. Whether it's the small (will the chief executive get back to me immediately?) or the big (am I getting an impressive ROI? Is my agency behaving like an industry leader in terms of innovation?).

 

Carat and MEC fight to deliver knockout new-business blow

Carat and MEC appear to be inextricably bound together at the moment when it comes to new business.

 

Katherine Levy: Agencies must sell themselves as well as they sell clients

Gaston, a French chocolatier, owns a shop on a street in Paris.

 

Katherine Levy: Twitter's success lies in grasping the mobile opportunity

This time last year, Twitter came to town.

 

Katherine Levy: The athletes have done their bit. Now it's up to the media

If you have ever been afraid of anything or had a phobia, you might be aware of the exposure theory.

 

Katherine Levy: NRS's fusion project shows news brands are very much alive

The National Readership Survey's long-awaited "Project Fusion", which measures a newspaper brand's total audience reach across print and online, comes to life on Monday (10 September). While the project has been something of a laborious task for the ...

 

Katherine Levy: Lebedev seeks true media mogul status with London Live bid

Bids are on the table for London's local TV channel after Ofcom released details of the bids for licences to run 21 local TV services.

 

Katherine Levy: Print circulations are down, yet hope springs eternal

The latest set of consumer magazine results from the Audit Bureau of Circulations may make for depressing reading.

 

Katherine Levy: Awards panels need less infighting and more perspectives

How do you judge media creativity?

 
 

Katherine Levy

Katherine Levy is the media editor of Campaign


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