The channel says a repositioning will boost viewing figures that have been held back by Barb's system.
McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.
Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.
Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.
Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.
BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.
Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.
Things We Like
The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.
With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.
Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.
The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.
The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.
Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.
The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.
Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.
Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?
You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.
It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.
The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".
Nostalgia ain t what it used to be. Can we all stop with the tales about what media used to be about, please? Some say: the art of the media agency used to be to find the perfect spot for a TV ad. I say: this is targeting the right audience at the ...
Tara Beard-Knowland, 20 August 2014, 2:08PM
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- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show