MEDIA NEWS, OPINION & ANALYSIS

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Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Media News

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

 
 
iProspect bolsters team with two appointments

iProspect bolsters team with two appointments

Digital marketing performance agency iProspect has hired Wayne Blodwell and Gareth Owen to the newly-created roles of head of programmatic and strategy partner, respectively.

 
 
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 
 
Havas Media wins broadband brief

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

 
 
Diet Coke to sponsor ITV's new entertainment channel

Diet Coke to sponsor ITV's new entertainment channel

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.

 
 
MacCallum named M2M chief executive

MacCallum named M2M chief executive

Alistair MacCallum has been named the first chief executive of Omnicom's M2M.

 
 
News UK to open native ad division

News UK to open native ad division

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

 
 
Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 
 
Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

 
 
Virgin Media ad starring Usain Bolt banned

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

 
 
Philips launches campaign for app-controlled lightbulbs

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 
 
Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

 
 
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

 
 
Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 
 
FT to reveal first design overhaul in seven years

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 
 
Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.

 
 
Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

 
 
Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

 
 

Things We Like 

Things we like: UM creating Jack Rocks, Netflix push, Boris and News UK

Things we like: UM creating Jack Rocks, Netflix push, Boris and News UK

Some things in the media business we liked in the week up to 19 September, and one thing we didn't...

 
 

Media Analysis

Should agencies appear on television?

Should agencies appear on television?

If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.

 
 
Traditional TV set losing appeal among children

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?

 
 
Guardian takes a punt on membership model

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 
 
Does online advertising have an image problem?

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.

 
 
Amazon plots future as key player in online ads

Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.

 
 
ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 
 
Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 
 
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 
 

Media Opinion

The loss of the Govt media buying business is sure to be queried by Sorrell

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 
 
Technology has improved our processes, but what about the killer insights?

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

 
 
Global viewpoint from the US

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 
 
Slogans are not enough

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 
 
NABS

Fast Forward 2014 – Week Two

 
 
 
Tara Beard-Knowland

Ambition, passion and pride – the spirit of Scottish themed advertising

 
 
 
Dave Trott

STUDENTS ARE CUSTOMERS

 
 
 
Tara Beard-Knowland

Taking another bite of the Apple

 
 
 
NABS

Fast Forward 2014 – Week One

 
 
 
Dave Trott

GIVE ‘EM THE OLD SOFT SOAP

 
 
 

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