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London Live to move closer to Evening Standard

London Live to move closer to Evening Standard

The channel says a repositioning will boost viewing figures that have been held back by Barb's system.

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Media News

McDonald's launches 40th anniversary campaign

McDonald's launches 40th anniversary campaign

McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.

 
 
Andy Jonesco leaves Kinetic

Andy Jonesco leaves Kinetic

Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.

 
 
Syfy hires Lowe and Partners for brand campaign

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 
 
Bailes and Unerman join Campaign CityLive Challenge judging panel

Bailes and Unerman join Campaign CityLive Challenge judging panel

Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

 
 
Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 
 
STV pre-tax profit climbs 36% to £8.4m

STV pre-tax profit climbs 36% to £8.4m

STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.

 
 
Twitter launches learning hub for agencies

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

 
 
Celebrity Cruises opts for Goodstuff

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

 
 
TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 
 
Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

 
 
Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.

 
 
Will Facebook's new ad format get a 'Like' from users?

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

 
 
MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 
 
Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 
 
Game Of Thrones actress stars in online Karen Millen campaign

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 
 
Mr Kipling launches pink elephant TV campaign

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

 
 
Newsworks hires Jed Glanvill to oversee audience review

Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

 
 
Uncle Ben's launches YouTube cooking show

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 
 

Things We Like 

Things we like: Downton Abbey/WaterAid tie-up

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.

 
 

Media Analysis

Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 
 
ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 
 
Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 
 
Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 
 
Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.

 
 
Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

 
 
Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.

 
 
Are creatives too isolated from media?

Are creatives too isolated from media?

Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?

 
 

Media Opinion

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 
 
You don't have to be a misery guts to succeed - just ask the toll-road hero

You don't have to be a misery guts to succeed - just ask the toll-road hero

It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.

 
 
The BuzzFeed investment shows our industry needs to get to grips with native

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 
 
There's no point yearning for the past because our future is brighter than ever

There's no point yearning for the past because our future is brighter than ever

Nostalgia ain t what it used to be. Can we all stop with the tales about what media used to be about, please? Some say: the art of the media agency used to be to find the perfect spot for a TV ad. I say: this is targeting the right audience at the ...

 
 
NABS

Dear Lorraine #1

 
 
 
Dave Trott

THE DIFFERENCE BETWEEN LOOKING AND SEEING

 
 
 
Tara Beard-Knowland
 
 
Dave Trott

PURPOSE BEYOND PROFIT

 
 
 
Dave Trott

A BRAND TO BANK ON

 
 
 
Dave Trott

A ROSE, BY ANY OTHER NAME

 
 
 

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