MEDIA NEWS, OPINION & ANALYSIS

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Redican looks beyond the National Readership Survey

Redican looks beyond the National Readership Survey

The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.

Media News

Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

 
 
Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

 
 
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

 
 
Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.

 
 
Accenture ties up with Guardian for 6 Nations

Accenture ties up with Guardian for 6 Nations

Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.

 
 
The Lad Bible publisher hires Mimi Turner as marketing director

The Lad Bible publisher hires Mimi Turner as marketing director

Mimi Turner, the former communications director for Northern & Shell, has joined the company behind online publications The Lad Bible and The Sport Bible as its first marketing director.

 
 
Havas partners with Facebook's Atlas for multi-device ad targeting

Havas partners with Facebook's Atlas for multi-device ad targeting

Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.

 
 
Virgin Media COO Dana Strong to leave after 18 months

Virgin Media COO Dana Strong to leave after 18 months

Cable TV company Liberty Global has appointed Dana Strong, the chief operating officer of its Virgin Media business, as senior vice-president and chief transformation officer.

 
 
DCMS in political row over gambling ad review

DCMS in political row over gambling ad review

The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.

 
 
What the end of Page 3 means for advertising

What the end of Page 3 means for advertising

Nipples are funny things aren't they? I say funny, but the recent No More Page 3 campaign has made us all think far more seriously about them.

 
 
Has JCDecaux chosen the wrong time to abandon its trade body?

Has JCDecaux chosen the wrong time to abandon its trade body?

JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard.

 
 
The Sun cuts topless models on Page 3

The Sun cuts topless models on Page 3

The Sun newspaper appears to have stopped printing photographs of topless models on Page 3, following increasing pressure from a multitude of groups over many years.

 
 
Kiss FM and Film4 rapped for inappropriate swearing by Ofcom

Kiss FM and Film4 rapped for inappropriate swearing by Ofcom

Kiss FM is in hot water with Ofcom after broadcasting a track with offensive language and sexual references at a time when children were likely to be listening.

 
 
Big Brother delivers record figures for Channel 5

Big Brother delivers record figures for Channel 5

The return of Celebrity Big Brother (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures.

 
 
Myspace owner launches competitor to Facebook's Atlas

Myspace owner launches competitor to Facebook's Atlas

Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud.

 
 
Chris Blackhurst steps down as editorial leader at Standard and Independent

Chris Blackhurst steps down as editorial leader at Standard and Independent

Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme.

 
 
Co-operative Bank reviews CRM after separation from Co-operative Group

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

 
 
Viacom fires PHD as tensions mount over Omnicom dispute with C5

Viacom fires PHD as tensions mount over Omnicom dispute with C5

Viacom International Media Networks, home to MTV UK and Comedy Central, has parted company with its media agency, PHD, amid an ongoing dispute with parent Omnicom Media Group.

 
 

Things We Like 

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Cond Nast getting technical Cond Nast is pulling out all the stops for the UK launch of the tech news site Ars Technica (from Latin for the "art of technology"). It s the first UK launch since it imported Wired in April 2009. You could be forgi...

 
 

Media Analysis

Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 
 
Your data for a life of luxury

Your data for a life of luxury

By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.

 
 
Instagram steps up advertising offensive

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

 
 
Is 2015 going to be a good media year?

Is 2015 going to be a good media year?

Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

 
 
CES 2015: A transitional year

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 
 
The year ahead for mobile

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 
 
The year ahead for press

The year ahead for press

Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.

 
 
The year ahead for cultural trends

The year ahead for cultural trends

General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.

 
 

Media Opinion

Walker's Dixons victory leaves Group M seething

Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

 
 
Pitch rehearsals in the dark

Pitch rehearsals in the dark

Men may have outnumbered women on stage by some margin at the Marketing Society conference that closed 2014, but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She's always grea...

 
 
Tech viewpoint on TV and programmatic

Tech viewpoint on TV and programmatic

The question "Has the time come for programmatic to play a vital role in the delivery of TV ads?" is increasingly on the lips of those in the ad industry. It s being driven by new solutions using improved data and technology entering the marketplace,...

 
 
The future is where data, content and tech collide

The future is where data, content and tech collide

Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...

 
 
Nick Jefferson

What Don Draper Knew (or – how history always repeats itself)

 
 
 
Dave Trott

ON THE OTHER HAND

 
 
 
Nick Jefferson

Decisions, decisions.

 
 
 
Andy Nairn

Rebooting football

 
 
 
Nick Jefferson

Enter Renaissance Man, Renaissance Woman

 
 
 
Nick Jefferson

We Are All Superman Now

 
 
 

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