MEDIA NEWS, OPINION & ANALYSIS

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Shulman's Vogue bucks trends to remain on top

Shulman's Vogue bucks trends to remain on top

Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.

Media News

Manning Gottlieb OMD lands HMRC account

Manning Gottlieb OMD lands HMRC account

HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.

 
 
Why 2014 won't be the year of mobile advertising

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 
 
Rapp awarded full-service business for Cigna

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 
 
Forest slams ASA decision on DoH smoking ad claims

Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

 
 
Maxus confirmed as world's fastest growing media agency

Maxus confirmed as world's fastest growing media agency

Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.

 
 
Clarification: Omnicom not late to the government review

Clarification: Omnicom not late to the government review

Campaign is pleased to clarify that Omnicom Media Group is on the government media buying shortlist and did not apply late to any part of the pitch process, handled by the Crown Commercial Service.

 
 
Police place warning ads to tackle online pirates

Police place warning ads to tackle online pirates

The City of London Police is replacing ads on websites that flout copyright laws with banners warning people that they could be breaking the law.

 
 
Mike Buckley leaves Microsoft for Telegraph Media Group

Mike Buckley leaves Microsoft for Telegraph Media Group

Mike Buckley, the head of agency sales at Microsoft, is joining Telegraph Media Group as its digital commercial director.

 
 
8 things I learnt as an IPA ad student

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 
 
McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 
 
BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

 
 
McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 
 
Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

 
 
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

 
 
Viacom's acquisition of C5 is delayed until September

Viacom's acquisition of C5 is delayed until September

Viacom's purchase of Channel 5 from Northern & Shell is now unlikely to happen until at least September.

 
 
Jobs at Red Bee under threat as BBC production deal ends

Jobs at Red Bee under threat as BBC production deal ends

Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.

 
 
Universal offers movie composers' services to ad agencies

Universal offers movie composers' services to ad agencies

Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.

 
 
Govt finalises £140m media buying shortlist

Govt finalises £140m media buying shortlist

Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.

 
 

Things We Like 

Thing we like: BBC Worldwide, Tulisa relief, AOL, Sky

Thing we like: BBC Worldwide, Tulisa relief, AOL, Sky

Some things in the media business we liked in the week up to 25 July, and one thing we didn't...

 
 

Media Analysis

Twitter's latest big idea: focus on the small talk

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 
 
Are creatives too isolated from media?

Are creatives too isolated from media?

Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?

 
 
Old faces bid for control of new media economy

Old faces bid for control of new media economy

Power plays by Rupert Murdoch and John Malone driven by threat from digital upstarts, not just egos. By Maisie McCabe.

 
 
Internet of Things brings opportunities for brands

Internet of Things brings opportunities for brands

Advertising could appear on the new generation of connected devices, but an industry standard is needed. By David Benady.

 
 
Newspapers throw the future of NRS in doubt

Newspapers throw the future of NRS in doubt

The press is reviewing its relationship with the measurement body as it seeks a system for the digital age. By Arif Durrani.

 
 
Gregory has ambitious plans for Exterion Media

Gregory has ambitious plans for Exterion Media

Three days into his role as the international chief executive of Exterion Media - the company known as CBS Outdoor until January - Shaun Gregory is already a bit bored of the obvious questions.

 
 
Furtive Facebook sparks fresh surveillance fears

Furtive Facebook sparks fresh surveillance fears

The platform's controversial 'emotion experiment' could have serious consequences for the industry, David Benady writes.

 
 
Global warning signs for media auditing emerge

Global warning signs for media auditing emerge

Although clients believe in its value, market trends and a lack of transparency put media auditing at risk. By Stephan Loerke.

 
 

Media Opinion

Take a lead from Carat and recharge your batteries over the summer holidays

Take a lead from Carat and recharge your batteries over the summer holidays

School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...

 
 
The first World Cup to go viral - thanks to old and new media convergence

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 
 
We are in the business to create and take risks, not to reassure accountants

We are in the business to create and take risks, not to reassure accountants

We in the media seem to have an overriding obsession with being in the assurance business rather than the invention business.

 
 
News brands are keen to set the agenda, but it is a time for collaboration

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 
 
Lol and Nat
 
 
Dave Trott

THROWING MONEY AWAY

 
 
 
Tara Beard-Knowland
 
 
Dave Trott

ACADEMIC ADVERTISING

 
 
 
Jonathan Staines

TOSSED: BLOWING THEIR OWN BRAND?

 
 
 
Dave Trott

MANSPLAINING

 
 
 

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