It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Campaign Media Awards winners
The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.
Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.
The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.
Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.
ITV Commercial has hired Paul Sumners, a partner at Mans Media, as the trading controller for business development, a new post at the broadcaster.
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.
Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director.
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.
Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.
Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).
King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.
Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.
Justin Gibbons, the creative director at Arena, has joined Enter as a strategy partner.
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.
Coronation Street, the Manchester soap, is planning to broadcast a live episode to celebrate the 60th anniversary of ITV, the UK's largest commercial broadcaster, in 2015.
Things We Like
Some things in the media business we liked in the week up to 19 November, and one thing we didn't...
From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.
An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.
The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.
Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.
The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes
Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.
Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes.
Active participation in social media resonates across channels, saves you money and will make you relevant.
Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.
I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."
Marketing is in a golden age of content creation. Apps are smarter, devices are more powerful and people have unlocked their dormant storytelling capabilities through a world littered with creative platforms. We re moving into the era of polished c...
There are no ideal global company structures, but we are seeing some interesting experiments and changes under way.
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