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Publishers explore the value of media context

Publishers explore the value of media context

Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.

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Media News

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".

 
 
Frampton and Stephens respond to Magnus Djaba

Frampton and Stephens respond to Magnus Djaba

When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two r...

 
 
Bullish ITV expects 'different shape' to growth in 2015

Bullish ITV expects 'different shape' to growth in 2015

ITV has enjoyed a strong start to 2015, with net advertising revenues expected to be up 11 per cent for the first quarter, its chief executive, Adam Crozier, has revealed.

 
 
MWC 2015: Smartphones 'have ceased to be exciting'

MWC 2015: Smartphones 'have ceased to be exciting'

Mark Holden, the head of futures at Arena, explains why the industry is entering a post-mobile phase.

 
 
Pippa Glucklich: It's still painstakingly slow

Pippa Glucklich: It's still painstakingly slow

Pippa Glucklich, the co-chief executive at Starcom MediaVest Group explains how a dissertation on women in advertising led to her career in the industry.

 
 
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

 
 
Google takes over Silicon Roundabout

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

 
 
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

 
 
ITV pre-tax profit climbs 40% to £605m in 2014

ITV pre-tax profit climbs 40% to £605m in 2014

ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.

 
 
Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

 
 
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

 
 
SunLife sponsors ITV's Big Star's Little Star

SunLife sponsors ITV's Big Star's Little Star

SunLife, the financial services company, is to sponsor 'Big Star's Little Star', the ITV entertainment show.

 
 
Tracy De Groose: Men and women can succeed side by side

Tracy De Groose: Men and women can succeed side by side

Tracy De Groose, the chief executive at Dentsu Aegis Network, explains the "defining moment" in her career, as part of Campaign's series about how leading women in advertising "made it", ahead of International Women's Day on Sunday.

 
 
William Eccleshare to return to the UK as chief of Clear Channel International

William Eccleshare to return to the UK as chief of Clear Channel International

William Eccleshare, the chief executive of Clear Channel Outdoor, is returning to the UK to take the role of chairman and chief executive officer of Clear Channel International.

 
 
Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

 
 
PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

 
 
Noel Penzer leaves AOL UK for Time Out Group

Noel Penzer leaves AOL UK for Time Out Group

Noel Penzer, the managing director of AOL UK, is leaving the digital company to take up the new role of managing director of Time Out Europe.

 
 
Capital One Cup Final in Twitter Amplify campaign

Capital One Cup Final in Twitter Amplify campaign

Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.

 
 

Things We Like 

Things we like: Gogglebox, Clear Channel and Grazia

Things we like: Gogglebox, Clear Channel and Grazia

Some things in the media business we liked in the week up to 27 February, and one thing we didn't...

 
 

Media Analysis

Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.

 
 
Should creative and media be closer?

Should creative and media be closer?

Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...

 
 
The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
 
What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.

 
 
So much more than a poster

So much more than a poster

An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.

 
 
The evolution of social in the 2015 Super Bowl

The evolution of social in the 2015 Super Bowl

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.

 
 

Media Opinion

Newsworks 2015 unable to unite disjointed sector

Newsworks 2015 unable to unite disjointed sector

Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier.

 
 
How scarcity and necessity can help our industry

How scarcity and necessity can help our industry

What links the UK, Estonia, Israel, New Zealand and South Korea?

 
 
Global viewpoint from India

Global viewpoint from India

"There are no two words more harmful in the English language than good job ." I am still recovering from JK Simmons jazz teacher in Whiplash . I count myself among the cinephiles, but that is hardly a standout passion where I come from the land ...

 
 
The problem is all agencies require true collaboration

The problem is all agencies require true collaboration

There has been a lot of comment recently about the death of full-service agencies, the most appropriate architects of content and the pitfalls of media-driven communication plans. Few people left in the industry today worked in a full-service agency....

 
 
Nick Jefferson

Thank You For The Music.

 
 
 
Dave Trott

FIRST DO NO HARM

 
 
 
Dave Trott

TWO MINUSES CAN MAKE A PLUS

 
 
 
Tara Beard-Knowland

Is the answer really 42?

 
 
 
Nick Jefferson

Never Gonna Give You Up?

 
 
 
Dave Trott

A KERNEL OF TRUTH

 
 
 

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