Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.
Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".
When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two r...
ITV has enjoyed a strong start to 2015, with net advertising revenues expected to be up 11 per cent for the first quarter, its chief executive, Adam Crozier, has revealed.
Mark Holden, the head of futures at Arena, explains why the industry is entering a post-mobile phase.
Pippa Glucklich, the co-chief executive at Starcom MediaVest Group explains how a dissertation on women in advertising led to her career in the industry.
Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.
Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.
ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.
The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands
Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.
SunLife, the financial services company, is to sponsor 'Big Star's Little Star', the ITV entertainment show.
Tracy De Groose, the chief executive at Dentsu Aegis Network, explains the "defining moment" in her career, as part of Campaign's series about how leading women in advertising "made it", ahead of International Women's Day on Sunday.
William Eccleshare, the chief executive of Clear Channel Outdoor, is returning to the UK to take the role of chairman and chief executive officer of Clear Channel International.
Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.
Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.
Noel Penzer, the managing director of AOL UK, is leaving the digital company to take up the new role of managing director of Time Out Europe.
Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.
Things We Like
Some things in the media business we liked in the week up to 27 February, and one thing we didn't...
The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.
Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...
By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.
Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.
Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.
The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.
An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier.
What links the UK, Estonia, Israel, New Zealand and South Korea?
"There are no two words more harmful in the English language than good job ." I am still recovering from JK Simmons jazz teacher in Whiplash . I count myself among the cinephiles, but that is hardly a standout passion where I come from the land ...
There has been a lot of comment recently about the death of full-service agencies, the most appropriate architects of content and the pitfalls of media-driven communication plans. Few people left in the industry today worked in a full-service agency....
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