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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Ex-M&S marketing chief Steven Sharp is consulting for WPP

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

 
 
Clients boost spend in traditional channels

Clients boost spend in traditional channels

Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.

 
 
YouTube reveals user habits to appeal to 'older' marketers

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 
 
Metro launches content agency

Metro launches content agency

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

 
 
Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 
 
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 
 
Watch: Post Office '24-hour Property Challenge' on Channel 4

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 
 
Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 
 
Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 
 
We Are Pi wins Wrangler's European creative account

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 
 
BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

 
 
Shop entrances are hot spots for mobile use, says Starcom

Shop entrances are hot spots for mobile use, says Starcom

Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.

 
 
IAB: ad is 'viewable' if half of it is seen for one second

IAB: ad is 'viewable' if half of it is seen for one second

The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.

 
 
Powerade launches global World Cup campaign

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 
 
Dove launches first cinema campaign with 'real beauty' sequel

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 
 
M&C Saatchi expects Walker Media to quadruple in value

M&C Saatchi expects Walker Media to quadruple in value

M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.

 
 
iProspect appoints chief media officer among four senior hires

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 
 
Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 
 
Google becomes major UK advertiser after boosting spend by 50% in 2013

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 
 
MEC boss Courtier hails £600m Vodafone media win as 'life changing'

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 
 

Things We Like 

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

 
 
Nick Jefferson

Jesus Games.

 
 
 
Andy Nairn

The Trust Trap strikes again

 
 
 
Dave Trott

BIG DATA v SMART DATA

 
 
 
NABS

Calling all heroes

 
 
 
Campaign Guest

How mobile is driving the native revolution

 
 
 
NABS

I want a new job, where do I start?

 
 
 

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