MEDIA NEWS, OPINION & ANALYSIS

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Redican looks beyond the National Readership Survey

Redican looks beyond the National Readership Survey

The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.

Media News

Andrew Miller to step down as GMG chief

Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.

 
 
Deezer in talks with ad agencies ahead of marketing push

Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.

 
 
ITV and Visa sign placement deal

ITV and Visa sign placement deal

Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.

 
 
Unilever appoints PHD to global search

Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

 
 
Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...

 
 
Bloomberg launches business hub to expand beyond the city

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

 
 
Unilever reviews £3bn global media

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.

 
 
Deadline extended for Clear Channel Outdoor Planning Awards

Deadline extended for Clear Channel Outdoor Planning Awards

Media agencies now have ten days to complete their applications before the extended deadline of 6 February.

 
 
Netmums founder launches YouTube network with Panasonic

Netmums founder launches YouTube network with Panasonic

Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.

 
 
Twitter unveils native video feature

Twitter unveils native video feature

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

 
 
Sky Atlantic to host ice-themed ad break for Fortitude launch

Sky Atlantic to host ice-themed ad break for Fortitude launch

Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.

 
 
Time Inc UK restructures ad team

Time Inc UK restructures ad team

Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.

 
 
OMC appoints Mark Craze as chairman

OMC appoints Mark Craze as chairman

The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.

 
 
Twitter readies election messages for your feed

Twitter readies election messages for your feed

Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.

 
 
Claydon, Clifton, Blackett and Warby on Debrett's

Claydon, Clifton, Blackett and Warby on Debrett's

Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.

 
 
Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

 
 
Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

 
 
Pepsi 'Headin' to Halftime: The Nasty What Now?' by The Brooklyn Brothers

Pepsi 'Headin' to Halftime: The Nasty What Now?' by The Brooklyn Brothers

Continuation of "Hyped for Halftime" campaign gets some laughs

 
 

Things We Like 

Things we like: Goodstuff's GoodStart, Havas and MailOnline

Things we like: Goodstuff's GoodStart, Havas and MailOnline

Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...

 
 

Media Analysis

Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.

 
 
History of advertising: No 119: Arthur Nielsen's Audimeter

History of advertising: No 119: Arthur Nielsen's Audimeter

They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...

 
 
Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 
 
Your data for a life of luxury

Your data for a life of luxury

By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.

 
 
Instagram steps up advertising offensive

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

 
 
Is 2015 going to be a good media year?

Is 2015 going to be a good media year?

Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

 
 
CES 2015: A transitional year

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 
 
The year ahead for mobile

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 
 

Media Opinion

Advertising pays for more than today's rich media

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

 
 
Perhaps historians make the best planners

Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

 
 
Media needs to focus on the personal touchpoint

Media needs to focus on the personal touchpoint

Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...

 
 
Tech viewpoint on following the audience

Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...

 
 
Dave Trott

WHAT DO MARKETING EXPERTS DO?

 
 
 
Nick Jefferson

With Apologies To Baz Luhrmann

 
 
 
Nick Jefferson

What Don Draper Knew (or – how history always repeats itself)

 
 
 
Dave Trott

ON THE OTHER HAND

 
 
 
Nick Jefferson

Decisions, decisions.

 
 
 
Andy Nairn

Rebooting football

 
 
 

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