The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.
Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.
Brands should add value on social media to engage younger audiences, according to Rajiv Nathwani, the social media manager for BBC One and BBC Two.
Three agencies are neck to neck in the Thinkbox TV Planning Awards shortlist, with three entries each.
WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global.
Gravity Road has hired Ruairi Curran, the head of marketing at BBC World Service, as its head of planning.
Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal estimated to be worth £12 million.
Yahoo continues to battle falling advertising figures as revenues from Mavens, its growing mobile, video, native and social businesses, are yet to offset drops in display ads.
I've just seen the freshest piece of advertising I've seen in years.
Go Outdoors, the outdoor clothing and equipment retailer, has appointed the7stars to handle its £5 million media planning and buying account following a competitive pitch.
Tim Shepherd, the director of technology at RKCR/Y&R, says Google now has its sights on what happens to users after they click on a search result.
Haymarket Media Group has appointed Douglas Quenqua as its first US editor in chief of Campaign.
Sky has reported operating profit of £1.03 billion for the nine months to the end of March 2015, up 20 per cent year on year as ad revenue climbed 6 per cent.
UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.
AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multinational sales in London.
Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis.
Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour.
Britain's Got Talent boasted even higher ratings on Saturday than its launch the week before, with 11.7 million viewers watching during its peak.
Johnny Hardstaff, a director at Ridley Scott Associates who last year made ads for Kenco and The Royal Marines, is moving to Academy.
Things We Like
Some things in the media business we liked in the week up to 24 April, and one thing we didn't...
Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.
Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.
An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.
A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.
As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.
Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...
Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.
The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.
The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.
"Too long, didn't read". Microsoft's chief envisioning officer, Dave Coplin, swept into our offices this month to remind us that behind every bit of tech, there's a human being.
The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.
"Um, excuse me, but the client would like to see him with his top off."
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