The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.
Deezer, the music-streaming service, is looking for its first UK advertising agency.
Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.
Unilever has appointed Omnicom's PHD to handle its global search account.
Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...
Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.
Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.
Media agencies now have ten days to complete their applications before the extended deadline of 6 February.
Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.
Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.
Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.
Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.
The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.
Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.
Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.
The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
Continuation of "Hyped for Halftime" campaign gets some laughs
Things We Like
Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...
As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.
They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...
Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.
By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Have you ever stopped to think about what our media landscape would look like without advertising?
"Have you noticed how the best planners are often biologists?" - Rory Sutherland.
Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...
YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...
Nick Jefferson, 21 January 2015, 1:01PM
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