MEDIA NEWS, OPINION & ANALYSIS

Top Story

Unflappable Hickey plans to keep Maxus on track

Unflappable Hickey plans to keep Maxus on track

The media shop's new managing director brings a reputation for calm to a fast-growing agency at a critical moment, Gurjit Degun writes.

Media News

Telegraph Media Group posts a pre-tax profit of £45.7m

Telegraph Media Group posts a pre-tax profit of £45.7m

The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before.

 
 
Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

 
 
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

 
 
Five tips for successful vlogger marketing

Five tips for successful vlogger marketing

The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.

 
 
Instagram to roll out carousel ad platform

Instagram to roll out carousel ad platform

Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.

 
 
TV revenues look set to outstrip predictions

TV revenues look set to outstrip predictions

TV is enjoying a far stronger advertising year to date than had been predicted, with growth across all major advertising categories.

 
 
Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

 
 
Johnson & Johnson reviews global media

Johnson & Johnson reviews global media

Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK.

 
 
From window to shop: YouTube woos brands with ecommerce plans

From window to shop: YouTube woos brands with ecommerce plans

YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are watching on our TV sets.

 
 
TfL pledges to 'up its game' on digital ad revenue

TfL pledges to 'up its game' on digital ad revenue

Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate.

 
 
Procter & Gamble YouTube video banned

Procter & Gamble YouTube video banned

The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.

 
 
Tango returns to advertising after two years with off-brand TV ad

Tango returns to advertising after two years with off-brand TV ad

Tango has returned to advertising after a two-year hiatus on Saturday with a deliberately sappy and off-brand TV spot.

 
 
Pimm's launches weather activated OOH campaign

Pimm's launches weather activated OOH campaign

Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees.

 
 
Why D&AD's first Black Pencil for Radio in 32 years is significant

Why D&AD's first Black Pencil for Radio in 32 years is significant

Last week's Black Pencil was important because it is a rare example of what can be done with radio, a medium not often taken seriously creatively.

 
 
Managing director Paul Hayes to leave News UK after 15 years

Managing director Paul Hayes to leave News UK after 15 years

Paul Hayes, the managing director, commercial of News UK, is leaving the publisher of The Times and The Sun after 15 years.

 
 
Vizeum on alert as 21st Century Fox review includes £150m European media

Vizeum on alert as 21st Century Fox review includes £150m European media

Twenty-First Century Fox, the film and home entertainment company, is including its £150 million European media planning and buying duties in a complete overhaul of its global media strategy.

 
 
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

 
 
Digital Cinema Media launches inaugural industry awards

Digital Cinema Media launches inaugural industry awards

Digital Cinema Media has launched an awards scheme to recognise the best in cinema advertising over the past year, across five categories.

 
 

Things We Like 

Things we like: MTV, MailOnline and 6Tribes

Things we like: MTV, MailOnline and 6Tribes

Some things in the media business we liked in the week up to 29 May, and one thing we didn't...

 
 

Media Analysis

Brands set to benefit from evolving agencies

Brands set to benefit from evolving agencies

Clients are the ultimate winners as media agencies recruit talent to extend their scope of work, Angus Peterson writes.

 
 
Route's 'Mary Meeker' study reignites debate

Route's 'Mary Meeker' study reignites debate

Do the findings, which suggest some media get more than their fair share of adspend, bear scrutiny? By Arif Durrani.

 
 
How data is music to Snow Patrol's ears

How data is music to Snow Patrol's ears

The band run their own music publishing house, which uses data to increase artist payments and inform decisions such as where to tour and what songs to play. Kate Magee asks Jonny Quinn how it works.

 
 
Viacom seeks security in Sky Media/C5 deal

Viacom seeks security in Sky Media/C5 deal

With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes.

 
 
How brands are tapping into the power of where

How brands are tapping into the power of where

The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says.

 
 
Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.

 
 
Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

 
 
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

 
 

Media Opinion

The sun goes down on Hayes' time at News UK

The sun goes down on Hayes' time at News UK

Does the exit of News UK's commercial managing director, Paul Hayes, suggest the publisher of The Times and The Sun is knee-deep in the brown stuff?

 
 
Tech viewpoint on festivals

Tech viewpoint on festivals

As the festival season approaches, it is worth reflecting how tech has revolutionised the experience. My first festival was in 2003 not much longer than a decade ago but a technological lifetime. Although BlackBerrys were becoming commonplace, th...

 
 
The BBC needs to brace itself for a rough ride ahead

The BBC needs to brace itself for a rough ride ahead

Newspaper editors are gearing up for their next populist clash after the general election: the battle over the fate of the BBC.

 
 
Dentsu makes land-grab in content marketing war

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

 
 
Dave Trott

BE DANGEROUS

 
 
 
Nick Jefferson

They Seek Him Here. They Seek Him There.

 
 
 
Dave Trott

ADVERTISING IS BOLLOCKS

 
 
 
Lorelei Mathias

LONDON AS IT COULD BE NOW

 
 
 
NABS

International Coaching Week

 
 
 
Lorelei Mathias

OF SOIL, WATER AND NOMINATIVE DETERMINISM

 
 
 

Additional Information

Campaign Jobs