MEDIA NEWS, OPINION & ANALYSIS

Top Story

Banks embarks on content Adventure with Bauer Media

Banks embarks on content Adventure with Bauer Media

The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.

Media News

Judges rail against 'sexed up' work at D&AD open sessions

Judges rail against 'sexed up' work at D&AD open sessions

Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.

 
 
BBC social media manager calls for brands to add value

BBC social media manager calls for brands to add value

Brands should add value on social media to engage younger audiences, according to Rajiv Nathwani, the social media manager for BBC One and BBC Two.

 
 
Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards

Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards

Three agencies are neck to neck in the Thinkbox TV Planning Awards shortlist, with three entries each.

 
 
WPP launches Xaxis Audio with Global

WPP launches Xaxis Audio with Global

WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global.

 
 
Curran leaves BBC for head of planning role at Gravity Road

Curran leaves BBC for head of planning role at Gravity Road

Gravity Road has hired Ruairi Curran, the head of marketing at BBC World Service, as its head of planning.

 
 
Ocean buys MediaCo Outdoor

Ocean buys MediaCo Outdoor

Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal estimated to be worth £12 million.

 
 
Yahoo bets on Mavens as display ad revenue continues to fall

Yahoo bets on Mavens as display ad revenue continues to fall

Yahoo continues to battle falling advertising figures as revenues from Mavens, its growing mobile, video, native and social businesses, are yet to offset drops in display ads.

 
 
Dave Trott: Great advertising isn't just gimmicks

Dave Trott: Great advertising isn't just gimmicks

I've just seen the freshest piece of advertising I've seen in years.

 
 
The7stars scoops £5 million Go Outdoors media business

The7stars scoops £5 million Go Outdoors media business

Go Outdoors, the outdoor clothing and equipment retailer, has appointed the7stars to handle its £5 million media planning and buying account following a competitive pitch.

 
 
Why Google's Mobilegeddon should benefit users

Why Google's Mobilegeddon should benefit users

Tim Shepherd, the director of technology at RKCR/Y&R, says Google now has its sights on what happens to users after they click on a search result.

 
 
Campaign appoints first US editor-in-chief

Campaign appoints first US editor-in-chief

Haymarket Media Group has appointed Douglas Quenqua as its first US editor in chief of Campaign.

 
 
Sky profits surge 20% as ad revenue climbs

Sky profits surge 20% as ad revenue climbs

Sky has reported operating profit of £1.03 billion for the nine months to the end of March 2015, up 20 per cent year on year as ad revenue climbed 6 per cent.

 
 
Digital surge drives UK advertising's fastest growth for four years

Digital surge drives UK advertising's fastest growth for four years

UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.

 
 
AOL appoints Alex Macnamara to lead multinational sales

AOL appoints Alex Macnamara to lead multinational sales

AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multinational sales in London.

 
 
European free-to-air commercial TV adspend in decline

European free-to-air commercial TV adspend in decline

Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis.

 
 
Trebor launches first TV ad in a decade

Trebor launches first TV ad in a decade

Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour.

 
 
Britain's Got Talent audience tops launch night

Britain's Got Talent audience tops launch night

Britain's Got Talent boasted even higher ratings on Saturday than its launch the week before, with 11.7 million viewers watching during its peak.

 
 
Johnny Hardstaff moves to Academy

Johnny Hardstaff moves to Academy

Johnny Hardstaff, a director at Ridley Scott Associates who last year made ads for Kenco and The Royal Marines, is moving to Academy.

 
 

Things We Like 

Things we like: Fox, The Pool and BGT

Things we like: Fox, The Pool and BGT

Some things in the media business we liked in the week up to 24 April, and one thing we didn't...

 
 

Media Analysis

Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.

 
 
Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

 
 
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

 
 
How does it feel to win an Oscar?

How does it feel to win an Oscar?

A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.

 
 
The Guardian's revival under Andrew Miller

The Guardian's revival under Andrew Miller

As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.

 
 
Should creative and media be closer?

Should creative and media be closer?

Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...

 
 
Publishers explore the value of media context

Publishers explore the value of media context

Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.

 
 
Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.

 
 

Media Opinion

Reports of TV's death have been exaggerated... again

Reports of TV's death have been exaggerated... again

The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.

 
 
There is still a difference between causation and correlation, whatever era we live in

There is still a difference between causation and correlation, whatever era we live in

"Too long, didn't read". Microsoft's chief envisioning officer, Dave Coplin, swept into our offices this month to remind us that behind every bit of tech, there's a human being.

 
 
Media's role is bigger than ever in the 2015 election

Media's role is bigger than ever in the 2015 election

The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.

 
 
Is adland's gender politics dated?

Is adland's gender politics dated?

"Um, excuse me, but the client would like to see him with his top off."

 
 
Jonathan Staines

TESCO: BRAND KARMA

 
 
 
Dave Trott

GREAT ADVERTISING ISN’T JUST GIMMICKS

 
 
 
Nick Jefferson

It’s Time To Play The Music; It’s Time To Light The Lights.

 
 
 
Jonathan Staines

RAGING AGAINST THE MACHINE

 
 
 
Dave Trott

DIFFERENT IS WORTH MORE

 
 
 
Nick Jefferson

Real, Real, Real.

 
 
 

Additional Information

Campaign Jobs