MEDIA NEWS, OPINION & ANALYSIS

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Telegraph reports 'solid' 2012 with 5% profit hike

Telegraph reports 'solid' 2012 with 5% profit hike

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts.

Media News

McCann London picked to run London Live campaign

McCann London picked to run London Live campaign

The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.

 
 
Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.

 
 
Ben Sutherland to head performance at Vizeum UK

Ben Sutherland to head performance at Vizeum UK

Vizeum UK has hired Mindshare managing partner Ben Sutherland as its head of performance, replacing David Beale.

 
 
Global's Charlie Rees and Kevin Price win first Aerial

Global's Charlie Rees and Kevin Price win first Aerial

Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue.

 
 
Now picks up Freesat advertising business

Now picks up Freesat advertising business

Freesat, the satellite TV service, has appointed Now to handle its ad account.

 
 
Jamie's Italian hires Karmarama as first ad agency

Jamie's Italian hires Karmarama as first ad agency

Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.

 
 
Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

 
 
Initiative scoops Amazon global media business

Initiative scoops Amazon global media business

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

 
 
Santander reviews £27m media account

Santander reviews £27m media account

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

 
 
Army begins recruitment drive despite redundancies

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

 
 
Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

 
 
Blippar connects disjointed families, says MEC executive

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

 
 
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

 
 
Superdrug owner calls media pitch

Superdrug owner calls media pitch

AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.

 
 
BMB partners with Kelner to launch PR arm

BMB partners with Kelner to launch PR arm

Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

 
 
Bodyform owner in global media rethink

Bodyform owner in global media rethink

SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.

 
 
ITV and Channel 4 insist they will beat declining ad market

ITV and Channel 4 insist they will beat declining ad market

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

 
 
Race for Life to share viewer cancer messages in BGT

Race for Life to share viewer cancer messages in BGT

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.

 
 
Arena wins £15m pan-European Betfair business

Arena wins £15m pan-European Betfair business

Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.

 
 
Jaguar readies global campaign for F-Type launch

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

 
 

Things We Like 

Things we like

Things we like

Campaign's selection of media news and views of note in the week before 24 March 2013.

 
 

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