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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn...

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Media News

Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

 
 
Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

 
 
ZenithOptimedia downgrades global adspend amid tougher headwinds

ZenithOptimedia downgrades global adspend amid tougher headwinds

ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China.

 
 
Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

 
 
Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

 
 
WPP's Martin Sorrell reconsiders strength of newspapers

WPP's Martin Sorrell reconsiders strength of newspapers

WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.

 
 
Sound Digital wins bid for second UK national DAB multiplex

Sound Digital wins bid for second UK national DAB multiplex

Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.

 
 
Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.

 
 
Gogglebox stars encourage viewers to vote

Gogglebox stars encourage viewers to vote

The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.

 
 
Oxis Media to roll out Jack FM brand across UK

Oxis Media to roll out Jack FM brand across UK

Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe.

 
 
Daily Mail's financial update confirms tough press market

Daily Mail's financial update confirms tough press market

The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.

 
 
Viacom to bring Breaking Bad to Freeview with Spike launch

Viacom to bring Breaking Bad to Freeview with Spike launch

Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of Breaking Bad, next month.

 
 
Agencies are shit at trust, says Nils Leonard

Agencies are shit at trust, says Nils Leonard

Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday.

 
 
'Advertisers are snake oil salesmen', says Peter Oborne

'Advertisers are snake oil salesmen', says Peter Oborne

ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and...

 
 
Robert Senior: Don't forget your core offer

Robert Senior: Don't forget your core offer

Ad agencies spend too much time creating the "perfect painting", promising what they think their clients want but then under delivering, according to Saatchi & Saatchi's Robert Senior.

 
 
Advertising Week Europe: Day one round up

Advertising Week Europe: Day one round up

Campaign's deputy features editor, James Swift, joins Gemma Charles and Charlotte McEleny, the deputy editor and digital editor of Marketing respectively, to run through the first day of Advertising Week Europe.

 
 
Ad Week Europe delegates vote in favour of full service agency

Ad Week Europe delegates vote in favour of full service agency

Delegates at Advertising Week Europe have voted in favour of bringing back the full service agency, following yesterday's session on the subject.

 
 
Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers

Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers

News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time.

 
 

Things We Like 

Things we like: Snickers and Clarkson, Sky and SXSW

Things we like: Snickers and Clarkson, Sky and SXSW

Some things in the media business we liked in the week up to 20 March, and one thing we didn't...

 
 

Media Analysis

How does it feel to win an Oscar?

How does it feel to win an Oscar?

A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.

 
 
The Guardian's revival under Andrew Miller

The Guardian's revival under Andrew Miller

As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.

 
 
Should creative and media be closer?

Should creative and media be closer?

Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...

 
 
Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.

 
 
Publishers explore the value of media context

Publishers explore the value of media context

Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.

 
 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
 
The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
 

Media Opinion

Sorrell is the undisputed master of riding two horses at same time

Sorrell is the undisputed master of riding two horses at same time

During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...

 
 
The TV debate saga has little to do with politics

The TV debate saga has little to do with politics

TV debate row, Kitchengate - British politics continues to fail to treat people like adults.

 
 
A media guide to content

A media guide to content

Content is a growth industry. Speaking recently to The Sunday Times , ITV's Adam Crozier said: "The demand for content has never been higher. It's a $50 billion market globally, growing at 5-6 per cent a year. Whether you started life as a fixed tel...

 
 
Beastly Advertising Week Europe shows an industry in rude health

Beastly Advertising Week Europe shows an industry in rude health

This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.

 
 
Nick Jefferson

I Like Driving In My Car.

 
 
 
Dave Trott

THE GREAT LEAP BACKWARDS

 
 
 
Dave Trott

THE DEVIL IS IN THE DETAIL

 
 
 
NABS

Judi James: The Importance of First Impressions

 
 
 
Lorelei Mathias

CLARKSON REPLACEMENT FOUND!

 
 
 
NABS

NABS Centurions nominations open for 2015

 
 
 

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