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Media Agency of the Year 2014: MediaCom

Media Agency of the Year 2014: MediaCom

Another stellar year for the reigning champion saw planning advances produce truly connected campaigns, while deeper creative and technical partnerships impressed the awards judges.

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Media News

Ocean Outdoor finds new owners in Searchlight Capital

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

 
 
Top 10 regional press ads

Top 10 regional press ads

1. John Lewis, John Lewis Southampton Impossible to knowingly undersell, this clever campaign promoted new departments at the John Lewis store in Southampton. As the biggest store in the city s West Quay development is close to the Solent, it s a...

 
 
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

 
 
Ebuyer.com in £3m sponsorship deal with Dave

Ebuyer.com in £3m sponsorship deal with Dave

Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.

 
 
Top 10 media buyers

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 
 
Mail Advertising restructures under Rosemary Gorman

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

 
 
MediaCom wins global media planning business for Mars

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 
 
'Irresponsible' Walking Dead ad rapped by ASA

'Irresponsible' Walking Dead ad rapped by ASA

An online ad promoting 'The Walking Dead' has been banned by the Advertising Standards Authority for showing graphic violence on a website used by children.

 
 
WPP lines up Roberto Quarta as chairman

WPP lines up Roberto Quarta as chairman

WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

 
 
Karen Stacey to replace Simon Rees at DCM

Karen Stacey to replace Simon Rees at DCM

Simon Rees is stepping down as chief executive of Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

 
 
Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 
 
Google launches 2014 Zeitgeist video

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 
 
Johnston Press hires creative and sales directors

Johnston Press hires creative and sales directors

Johnston Press has appointed Andrew Cunning, the creative director at Harper Collins Publishers, as chief creative officer and hired Liam Reynolds to lead its national ad sales.

 
 
Citizen takes over Bullring for multimedia Christmas campaign

Citizen takes over Bullring for multimedia Christmas campaign

Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage.

 
 
Commercial opportunity as TV meets human need for bonding

Commercial opportunity as TV meets human need for bonding

Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.

 
 
Sharon White confirmed as Ofcom chief

Sharon White confirmed as Ofcom chief

Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.

 
 
Carat hires Sally Silver as head of govt media team

Carat hires Sally Silver as head of govt media team

Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

 
 
BT in talks to buy EE for £12.5bn

BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

 
 

Things We Like 

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Cond Nast getting technical Cond Nast is pulling out all the stops for the UK launch of the tech news site Ars Technica (from Latin for the "art of technology"). It s the first UK launch since it imported Wired in April 2009. You could be forgi...

 
 

Media Analysis

Familiarise yourself with the modern British family

Familiarise yourself with the modern British family

The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.

 
 
Good Housekeeping kicks off digital assault

Good Housekeeping kicks off digital assault

As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences.

 
 
Sharing on the web: it's an emotional business

Sharing on the web: it's an emotional business

The latest Wave survey from UM suggests why brands are still struggling to make content viral.

 
 
ZenithOptimedia takes on '365' user approach

ZenithOptimedia takes on '365' user approach

The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.

 
 
Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

 
 
ITV impresses investors to top TV sales survey

ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

 
 
Innovation and creativity to inspire OMD transition

Innovation and creativity to inspire OMD transition

The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.

 
 
Is transparency still a concern for advertisers?

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 
 

Media Opinion

Only one thing is certain in 2015: Hazlitt will be missed

Only one thing is certain in 2015: Hazlitt will be missed

Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.

 
 
Love and laugh

Love and laugh

The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He'd reported that he'd...

 
 
I'm confident we can make the future of media equal

I'm confident we can make the future of media equal

When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue.

 
 
Why Lewis Hamilton is prepared for agency life

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 
 
Dave Trott

PREDATORY THINKING IN SPACE

 
 
 
NABS
 
 
Jonathan Staines

KEEPING IT UNREAL

 
 
 

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