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Allan seeks creative inspiration for C4 sales

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.

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Media News

Philips launches campaign for app-controlled lightbulbs

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 
 
Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

 
 
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

 
 
Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 
 
FT to reveal first design overhaul in seven years

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 
 
Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.

 
 
Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

 
 
Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

 
 
David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014

David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014

The actor, singer, and producer - nicknamed The Hoff, is set to close the show at the IAB's tenth anniversary Engage: We've Only Just Begun conference on 15 October.

 
 
Sky boosts Sky AdSmart's targeting capabilities for advertisers

Sky boosts Sky AdSmart's targeting capabilities for advertisers

Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns.

 
 
Channel 4 to drop 4oD for digital service All 4

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

 
 
OMG recruits OgilvyOne's Wickham to run Disney business

OMG recruits OgilvyOne's Wickham to run Disney business

Omnicom Media Group has hired Anthony Wickham, a managing partner at OgilvyOne, as the managing director of its Disney business.

 
 
Carat beats M4C to £140m Govt media buying business

Carat beats M4C to £140m Govt media buying business

Dentsu Aegis Network's Carat has won the Government's £140 million media buying business from WPP's dedicated shop M4C, pending any official objections.

 
 
HomeServe kicks off £10m media contest

HomeServe kicks off £10m media contest

HomeServe, the home-insurance company, has called a review of its £10 million media account.

 
 
Millar joins ZenithOptimedia as CEO

Millar joins ZenithOptimedia as CEO

ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive.

 
 
Channel 4 hires Rowland for creative strategy

Channel 4 hires Rowland for creative strategy

Channel 4 has hired Havas Media's head of ideas, Charlotte Rowland, as a creative strategist.

 
 
Has Apple created another breakthrough tech device?

Has Apple created another breakthrough tech device?

The iPhone 6, though much anticipated, was OK but rather underwhelming.

 
 
Guardian rolls out paid membership

Guardian rolls out paid membership

The Guardian has launched a membership scheme costing readers up to £60 per month but claims that it does not mark the introduction of a paywall.

 
 

Things We Like 

Things we like: Stylist publishing a £600k fashion special

Things we like: Stylist publishing a £600k fashion special

Some things in the media business we liked in the week up to 12 September, and one thing we didn't...

 
 

Media Analysis

Does online advertising have an image problem?

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.

 
 
Amazon plots future as key player in online ads

Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.

 
 
ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 
 
Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 
 
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 
 
Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 
 
London Live to move closer to Evening Standard

London Live to move closer to Evening Standard

The channel says a repositioning will boost viewing figures that have been held back by Barb's system.

 
 
Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.

 
 

Media Opinion

The loss of the Govt media buying business is sure to be queried by Sorrell

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 
 
Global viewpoint from the US

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 
 
Slogans are not enough

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 
 
Tech viewpoint on the iPhone 6

Tech viewpoint on the iPhone 6

If you were not ready to join the tech crowd camping out outside the Apple Store for the iPhone 6 launch this week, here is a look at what it could offer advertisers across the paid, owned and earned spectrum.

 
 
Dave Trott

STUDENTS ARE CUSTOMERS

 
 
 
Tara Beard-Knowland

Taking another bite of the Apple

 
 
 
NABS

Fast Forward 2014 – Week One

 
 
 
Dave Trott

GIVE ‘EM THE OLD SOFT SOAP

 
 
 
Lol and Nat

The Idea Everyone’s Had, but now Someone’s Actually Done

 
 
 
Dave Trott

ADVERTISING IS JUST COWBOYS

 
 
 

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