Twitter has been an albatross around the neck of South by Southwest Interactive, according to the festival's director, Hugh Forrest.
If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.
In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A...
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.
A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
MediaCom UK has appointed Danny Donovan, its managing partner and managing director of MediaCom Retail, and Luke Bozeat, another managing partner and joint head of client services, as joint managing directors of MediaCom London.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
Broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
MEC has promoted Stuart Bowden, its managing director, and Jason Dormieux, its chief operating officer, as joint chief executives of the UK, replacing Steve Hatch.
Things We Like
Things we like this week include Austin, Texas, the end of Daybreak and the rise of news brands.
- Mastering the 'dark art' of direct response 2.0
- The age of universal connectivity
- Brands are missing the silver surfer opportunity
- Time Out eyes local ad offering under O'Hara
- Facebook's power play piques industry interest
- All-star media cast vies for success at Oscars
- Why TV screens still occupy centre stage
- Guardian Labs looks beyond ads to engaging content
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Executive air recruitment Up to £22K (dependent on experience) plus benefits and bonuses, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%