Zenith wins £3m Armani UK media account
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.
MEDIA NEWS, OPINION & ANALYSIS
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Media News
C4's Benton heads Arena investment
Daren Benton has been appointed to the role of head of investment at Arena Media.
David Pattison joins Gravity Road as chairman
David Pattison, a founding partner of PHD and former president of the IPA, has joined the content start-up Gravity Road as its chairman.
Carat hires Vizeum's Hook as strategy chief
Carat has hired Matthew Hook from Vizeum US as its chief strategy officer as part of a management restructure that also includes the appointment of the former Stella Artois marketer Jo Allan as the chief client officer.
Premier Inn picks MG OMD for media
Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.
Luxottica holds pitch for global media account
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.
Twitter's Dorsey named Cannes Lions Media Person of 2012
Jack Dorsey, the creator, co-founder and executive chairman of Twitter, is set to be recognised as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new way for people to communicate".
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
OMD retains £10m Shop Direct search business
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.
Brother targets small businesses with Channel 4 sponsorship
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including 'Secret Millionaire', 'Undercover Boss UK' and new show 'Bank of Dave' in a deal brokered by Carat.
Vizeum expands Australia presence with Melbourne office
Vizeum has expanded its footprint in Australia with the launch of an office in Melbourne, in addition to its existing office in Sydney.
Smooth Radio to launch 'Feed Your Soul' campaign
Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the "emotional lift" music can provide, on Monday (14 May).
Sara Cremer takes MD role at Redwood
Redwood, the content publisher, has promoted Sara Cremer to the newly created role of managing director.
ITV charges a premium for Britain's Got Talent ad spots
ITV is believed to be charging up to £150,000 for 30-second spots ahead of this Saturday's final of Britain's Got Talent.
Time to Change mental health campaign calls account review
Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental Illness, has kicked off a review of its creative and media planning agency requirements.
Vodafone hunts agency for global sponsorship pitch
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property.
Lush ad banned over claims that reptile trading was driving species to extinction
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
Wagon Wheels launches Bing map treasure hunt
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Media shops and ITV clash over demand to open books
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny.
Sean Healy joins ZenithOptimedia as global planning director
Sean Healy, the managing director at Walker Media, has been poached by ZenithOptimedia to become its global planning director.
Schwarzkopf signs as headline Big Brother sponsor
Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.
Media Opinion
Blogs
Channel 4′s corporate fat cats must be grateful they’re not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
Additional Information
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
