MEDIA NEWS, OPINION & ANALYSIS

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Williams is no longer just a gorilla with a calculator

Williams is no longer just a gorilla with a calculator

As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.

Media News

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity.

 
 
OMD launches Newsroom

OMD launches Newsroom

OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.

 
 
Carat UK and Carat Global join forces in London

Carat UK and Carat Global join forces in London

Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub.

 
 
BBC urged to axe licence fee

BBC urged to axe licence fee

Broadcasting levy proposed by MPs would benefit commercial media companies.

 
 
PHD celebrates 25th anniversary with yearbook microsite

PHD celebrates 25th anniversary with yearbook microsite

PHD is celebrating its 25th anniversary with a "25 yearbook" microsite featuring people who have worked at or with the agency.

 
 
The end of cold calling?

The end of cold calling?

The Direct Marketing Association has welcomed Government changes to the law today that promise to clampdown on cold callers and telesales.

 
 
Winter football World Cup could boost UK broadcasters' revenues by £12m

Winter football World Cup could boost UK broadcasters' revenues by £12m

A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.

 
 
Outdoor Media Centre appoints Alan Brydon as chief executive

Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.

 
 
Gogglebox's Stephen and Chris launch EE TV

Gogglebox's Stephen and Chris launch EE TV

EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.

 
 
Marmite rescues Dean Gaffney in new online ad

Marmite rescues Dean Gaffney in new online ad

Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.

 
 
Facebook launches app to help businesses manage ads on the go

Facebook launches app to help businesses manage ads on the go

Facebook has launched an app to help businesses manage their ads on the go.

 
 
M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition

M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition

M/SIX's Dan Keat emerged victorious in Digital Cinema Media's annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars.

 
 
Will.i.am makes time for WSJ in global ad

Will.i.am makes time for WSJ in global ad

Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal.

 
 
Generation Media wins Swale Heating media

Generation Media wins Swale Heating media

Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account.

 
 
Inside Lenovo's partnership with YouTube star Ryan Higa

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But now he's a pro at pleasing not only his audience, but the brands he works with. He speaks to Campaign Asia-Pacific in an exclusive interview.

 
 
Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.

 
 
Total Media scoops Wiggle media account

Total Media scoops Wiggle media account

Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch.

 
 
Cannes Lions launches 'cheaper than redundancy' campaign

Cannes Lions launches 'cheaper than redundancy' campaign

McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.

 
 

Things We Like 

Things we like: Gogglebox, Clear Channel and Grazia

Things we like: Gogglebox, Clear Channel and Grazia

Gogglebox Last Friday s Gogglebox was the Channel 4 series highest-rating overnight performance to date. The show watching people watching TV outperformed all other channels at 9pm and averaged four million viewers an 18.3 per cent share. Gog...

 
 

Media Analysis

The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
 
What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.

 
 
So much more than a poster

So much more than a poster

An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.

 
 
The evolution of social in the 2015 Super Bowl

The evolution of social in the 2015 Super Bowl

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.

 
 
Growth in digital bolsters commercial radio revival

Growth in digital bolsters commercial radio revival

The sector is stealing share away from the BBC, in part thanks to successful brand extensions. By David Benady.

 
 
Messaging: the next cool thing for brands

Messaging: the next cool thing for brands

Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes.

 
 

Media Opinion

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

 
 
Content and context go hand in hand

Content and context go hand in hand

I was surprised to hear media agencies separating from creative shops being painted by someone as, well, "separatism". They bemoaned the split between content and context.

 
 
If you want to be a trusted advisor, then go and earn it

If you want to be a trusted advisor, then go and earn it

It's nearly the end of February and not one of my clients has asked me about: TV price inflation; the consolidation of DSPs in programmatic trading; the disintermediation of media agencies...

 
 
Magnetic begins mission to prove mags still matter

Magnetic begins mission to prove mags still matter

Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated ...

 
 
Dave Trott

TWO MINUSES CAN MAKE A PLUS

 
 
 
Tara Beard-Knowland

Is the answer really 42?

 
 
 
Nick Jefferson

Never Gonna Give You Up?

 
 
 
Dave Trott

A KERNEL OF TRUTH

 
 
 
Lorelei Mathias

MIND THE GAP… BETWEEN STANZAS

 
 
 
Jonathan Staines

WATCH OUT FOR C-WORDS

 
 
 

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