As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.
Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity.
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.
Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub.
Broadcasting levy proposed by MPs would benefit commercial media companies.
PHD is celebrating its 25th anniversary with a "25 yearbook" microsite featuring people who have worked at or with the agency.
The Direct Marketing Association has welcomed Government changes to the law today that promise to clampdown on cold callers and telesales.
A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.
EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.
Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.
Facebook has launched an app to help businesses manage their ads on the go.
M/SIX's Dan Keat emerged victorious in Digital Cinema Media's annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars.
Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal.
Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account.
Ryan Higa says he became a YouTube star by accident. But now he's a pro at pleasing not only his audience, but the brands he works with. He speaks to Campaign Asia-Pacific in an exclusive interview.
The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!, a half day forum discussing how to make the most of audience data.
Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch.
McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.
Things We Like
Gogglebox Last Friday s Gogglebox was the Channel 4 series highest-rating overnight performance to date. The show watching people watching TV outperformed all other channels at 9pm and averaged four million viewers an 18.3 per cent share. Gog...
By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.
Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.
Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.
The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.
An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes.
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
The sector is stealing share away from the BBC, in part thanks to successful brand extensions. By David Benady.
Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes.
Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.
I was surprised to hear media agencies separating from creative shops being painted by someone as, well, "separatism". They bemoaned the split between content and context.
It's nearly the end of February and not one of my clients has asked me about: TV price inflation; the consolidation of DSPs in programmatic trading; the disintermediation of media agencies...
Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated ...
- Web Analyst Jet2.com Negotiable, Leeds
- Database Marketing Analyst Jet2.com Negotiable, Leeds
- Communications Manager Adam Recruitment £40000 - £50000 per annum, City of London
- Marketing Manager (Digital) - Dutch Speaking - Fashion Phenomenon Recruitment Revolution £25,000 - £35,000 per annum plus bonus, London (East), London (Greater)
- eCommerce Trading Manager - Fast Growing Footwear Fashion Brand Recruitment Revolution Up to £35,000, London (West), London (Greater)
- Facebook creates first British TV campaign
- Campaign Viral Chart: Nasa sun explosion film enters the chart
- Gogglebox's Stephen and Chris launch EE TV
- Paddy Power's Pistorius ad most-complained about in 2014
- Tiffany continues story of gay couple in TV ad
- Cannes Lions launches 'cheaper than redundancy' campaign