MEDIA FORUM

Is top Trinity job impossible?

Is top Trinity job impossible?

How can Trinity Mirror's boss turn its fortunes around?

Do media plans need mags?

Do media plans need mags?

Can print-based titles still be of value to advertisers, Alasdair Reid asks.

 
 
Should owner rules change?

Should owner rules change?

Do media ownership regulations need to be revised, Alasdair Reid asks.

 
 
Are clients utilising Games?

Are clients utilising Games?

Advertisers can still take advantage of Olympic ad sites.

 
 
Will Guardian model appeal?

Will Guardian model appeal?

Alasdair Reid asks if advertisers will buy into its new trading proposition.

 
 
Can clients police press?

Can clients police press?

Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala...

 
 
Could mobile be sold better?

Could mobile be sold better?

Mobile adspend is growing, but is it growing enough, Alasdair Reid asks.

 
 
MARTIN BOWLEY

“Nobody watches TV ads anymore ! “

 
 
 
Dave Trott

WHAT’S THE STORY?

 
 
 
Tara Beard-Knowland

Talk to me, I’m listening

 
 
 
Christian Schmalzl

Google’s mobile minefield

 
 
 
Dave Trott

COME OFF BROADCAST, GO ON RECEIVE

 
 
 
Jeremy Lee
 
 

Additional Information

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.