MEDIA FORUM

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 
 
Is 2015 going to be a good media year?

Is 2015 going to be a good media year?

Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

 
 
Should content be funded from above-the-line ad budgets?

Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.

 
 
Will Facebook at Work appeal to brands?

Will Facebook at Work appeal to brands?

The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.

 
 
Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 
 
Is transparency still a concern for advertisers?

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 
 
Dave Trott

WHAT DO MARKETING EXPERTS DO?

 
 
 
Nick Jefferson

With Apologies To Baz Luhrmann

 
 
 
Nick Jefferson

What Don Draper Knew (or – how history always repeats itself)

 
 
 
Dave Trott

ON THE OTHER HAND

 
 
 
Nick Jefferson

Decisions, decisions.

 
 
 
Andy Nairn

Rebooting football

 
 
 

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