MEDIA FORUM

Is programmatic trading a creative exercise?

Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.

 
 
Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.

 
 
Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
 
Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

 
 
Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign.

 
 
Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 
 
Nick Jefferson

I Like Driving In My Car.

 
 
 
Dave Trott

THE GREAT LEAP BACKWARDS

 
 
 
Dave Trott

THE DEVIL IS IN THE DETAIL

 
 
 
NABS

Judi James: The Importance of First Impressions

 
 
 
Lorelei Mathias

CLARKSON REPLACEMENT FOUND!

 
 
 
NABS

NABS Centurions nominations open for 2015

 
 
 

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