MEDIA FORUM

Is Viacom's Spike a welcome addition to UK television?

In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks.

Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.

 
 
Should there be clearer ad guidelines around vlogging?

Should there be clearer ad guidelines around vlogging?

Does more need to be done to ensure transparency between vloggers and the brands they endorse, Gurjit Degun asks.

 
 
Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.

 
 
Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.

 
 
Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
 
Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

 
 
Dave Trott

ARE YOU MARKETING READY?

 
 
 
Nick Jefferson

Too Many Protest Singers?

 
 
 
Jonathan Staines

LOOK AT YOU. YOU’RE HIDEOUS.

 
 
 
Dave Trott

HOW THE MIND SEES WHAT IT SEES

 
 
 
Jonathan Staines

TESCO: BRAND KARMA

 
 
 
Dave Trott

GREAT ADVERTISING ISN’T JUST GIMMICKS

 
 
 

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