MEDIA FORUM

Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.

Will Facebook at Work appeal to brands?

Will Facebook at Work appeal to brands?

The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.

 
 
Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 
 
Is transparency still a concern for advertisers?

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 
 
Is the future of media female?

Is the future of media female?

The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports.

 
 
Is creativity more important than media?

Is creativity more important than media?

The battle for supremacy between the creative message and the medium has resumed. David Benady reports.

 
 
Can Facebook challenge YouTube in video arena?

Can Facebook challenge YouTube in video arena?

Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.

 
 
Dave Trott

PREDATORY THINKING IN SPACE

 
 
 
NABS
 
 
Jonathan Staines

KEEPING IT UNREAL

 
 
 

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