MEDIA FORUM

Is a broadcasting levy a good replacement for the licence fee?

MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.

Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
 
Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

 
 
Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign.

 
 
Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 
 
Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 
 
Is 2015 going to be a good media year?

Is 2015 going to be a good media year?

Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

 
 
Nick Jefferson

Thank You For The Music.

 
 
 
Dave Trott

FIRST DO NO HARM

 
 
 
Dave Trott

TWO MINUSES CAN MAKE A PLUS

 
 
 
Tara Beard-Knowland

Is the answer really 42?

 
 
 
Nick Jefferson

Never Gonna Give You Up?

 
 
 
Dave Trott

A KERNEL OF TRUTH

 
 
 

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