MEDIA FORUM

Is 'real time' a game-changer for brands?

Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.

Does radio need another digital multiplex?

Does radio need another digital multiplex?

Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks.

 
 
Does Stuff's move herald a new era for men's mags?

Does Stuff's move herald a new era for men's mags?

Is Stuff's decision to remove women models from its front covers significant for the industry, Arif Durrani asks.

 
 
Will Amazon Fire impact media on the high street?

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 
 
Is Instagram a good place for advertising?

Is Instagram a good place for advertising?

The image-sharing platform needs to attract ad revenue while not putting off its large user base, David Benady writes.

 
 
Do the Cannes Media Lions still matter?

Do the Cannes Media Lions still matter?

Overblown and overrated, or imperative recognition of best in class that propels the industry forward? By Arif Durrani.

 
 
Are magazines still attractive to advertisers?

Are magazines still attractive to advertisers?

Amid declining sales and ad revenues, do magazines remain a medium to be reckoned with, David Benady asks.

 
 
Lol and Nat
 
 
Dave Trott

THROWING MONEY AWAY

 
 
 
Tara Beard-Knowland
 
 
Dave Trott

ACADEMIC ADVERTISING

 
 
 
Jonathan Staines

TOSSED: BLOWING THEIR OWN BRAND?

 
 
 
Dave Trott

MANSPLAINING

 
 
 

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