MEDIA FORUM

Is Snapchat good for advertisers?

Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady.

Does radio deserve more spend?

Does radio deserve more spend?

Radio is facing up well to new digital challengers, but budgets and listening figures don't tally, David Benady says.

 
 
Has Google become too powerful?

Has Google become too powerful?

The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady.

 
 
Is the Twitter buy button a game-changer?

Is the Twitter buy button a game-changer?

Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.

 
 
Should the licence fee be scrapped?

Should the licence fee be scrapped?

Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.

 
 
Is the success of native advertising sustainable?

Is the success of native advertising sustainable?

Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.

 
 
Are US media giants a threat to UK television?

Are US media giants a threat to UK television?

With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences.

 
 

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