MEDIA HEADLINER


Freeman ushers in new era at Bloomberg

Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.

Redican looks beyond the National Readership Survey

Redican looks beyond the National Readership Survey

The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.

 
 
Stringer helps capture News UK's 'unquiet' talent

Stringer helps capture News UK's 'unquiet' talent

The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.

 
 
Maxus' Pattison takes on transatlantic challenge

Maxus' Pattison takes on transatlantic challenge

Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe.

 
 
Slade shifts focus to put customers first at the FT

Slade shifts focus to put customers first at the FT

The managing director of the FT's B2C division will be sad to leave the sales world behind, David Benady writes.

 
 
How James Connelly became a mobile multimillionaire

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 
 
OMD celebrates network success under Mendonça

OMD celebrates network success under Mendonça

OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady.

 
 
Hipperson on mission to give Weve a clear direction

Hipperson on mission to give Weve a clear direction

The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes.

 
 
YouTube's Robert Kyncl targets $220bn video ad market

YouTube's Robert Kyncl targets $220bn video ad market

The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.

 
 
Facebook takes on YouTube's video dominance

Facebook takes on YouTube's video dominance

The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.

 
 
Trinity Mirror is looking up as Wildman settles in

Trinity Mirror is looking up as Wildman settles in

The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says.

 
 
Wildman is bringing some much-needed optimism back to the press industry

Wildman is bringing some much-needed optimism back to the press industry

"We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact.

 
 
Founder's spirit will live on at Dennis, Tye insists

Founder's spirit will live on at Dennis, Tye insists

The publisher is continuing to grow the business - as well as trees - just as the late Felix Dennis would have wanted, its chief executive tells David Benady.

 
 
Thoughtful Desmond keen to nurture next generation

Thoughtful Desmond keen to nurture next generation

Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model.

 
 
Allan seeks creative inspiration for C4 sales

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.

 
 
Morgan exploits gap in market for home style

Morgan exploits gap in market for home style

The Style at Home editor tells Maisie McCabe how the IPC success story has grown from a 'cupboard project' to a magazine selling 100,000 copies a month in three years.

 
 
Passionate Gottlieb still has a buzz for Omnicom

Passionate Gottlieb still has a buzz for Omnicom

Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley.

 
 
Bauer Media set for sales revolution under Dunmall

Bauer Media set for sales revolution under Dunmall

The company's managing director of advertising tells Maisie McCabe how the restructure of the sales team differs from Bauer's previous attempts.

 
 
Bardega sets out to build 'the agency of the future'

Bardega sets out to build 'the agency of the future'

After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady.

 
 
MEC out to prove that two heads are better than one

MEC out to prove that two heads are better than one

With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports.

 
 
Tesco puts better online ad-targeting top of mind

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 
 
Dave Trott

WHAT DO MARKETING EXPERTS DO?

 
 
 
Nick Jefferson

With Apologies To Baz Luhrmann

 
 
 
Nick Jefferson

What Don Draper Knew (or – how history always repeats itself)

 
 
 
Dave Trott

ON THE OTHER HAND

 
 
 
Nick Jefferson

Decisions, decisions.

 
 
 
Andy Nairn

Rebooting football

 
 
 

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