Santander is launching its biggest ever campaign to support a new "simple, personal, fair" brand positioning as the latest change in tack with its marketing.
Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.
Lisa Thomas, the chief executive of M&C Saatchi Group, speaks to Campaign for International Women's Day on 8 March.
McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.
The Advertising Association has partnered with the BBC's Robert Peston to challenge business leaders from top UK agencies, brands and media owners to become Speakers for Schools.
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Mel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of interviews ahead of International Women's Day tomorrow.
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Greenpeace activists have blocked the entrance to Saatchi & Saatchi's Charlotte Street office in an attempt to get the agency's client Procter & Gamble to stop using palm oil.
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.
Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.
In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A...
Abbott Mead Vickers BBDO has promoted its creative partners Steve Jones and Martin Loraine to deputy executive creative directors.
Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted.
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- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Iris and Cheil big winners at MAA Best Awards
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...
Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars
Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone.
Leverage real-time opportunities during the games in Brazil.
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
Digital changes have transformed the music business, creating exciting opportunities.
As the audience gets savvier, advertising music must evoke genuine emotions - and collaboration is key.
Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.