ASA rejects calls to censor Ikea ad
Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.
Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Grand Visual has hired Ben Putland as production director and Jeremy Taylor as account director.
Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.
Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.
OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.
Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.