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Currys PC World launches brand campaign ahead of Christmas

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

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UKTV backs on-demand service with animated campaign

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

 
Bollore deal could propel Havas into a new league

Bollore deal could propel Havas into a new league

It's been a while since Vincent Bollore was making real headlines.

 
Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 
'Sweetie' campaign leads to sex offence conviction

'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

 
Delaney and Lund back real-time creative company

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 
David Brent impression lands grad VCCP gig

David Brent impression lands grad VCCP gig

A graduate has scored a one-month trial at VCCP after sending the agency a David Brent-inspired video application.

 
Amazon unveils first UK ad for Fire TV

Amazon unveils first UK ad for Fire TV

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 
118 118 Money launches multimillion-pound TV campaign

118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 
Publishers name date for audience measurement RFP

Publishers name date for audience measurement RFP

Timings of the review of audience measurement for published media brands have been announced, with the aim of introducing a new system by early 2016.

 
Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team.

 
Danepak appoints Isobel for brand relaunch

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 
Argos releases second ad in its latest strategy

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 
Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 
MBA lands Feelunique.com autumn/winter campaign

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 
Karmarama wins Funding Circle account

Karmarama wins Funding Circle account

Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.

 
Bellingham's Oxo ads: a history of eighties and nineties Britain

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon cancer after being diagnosed in July 2013.

 
Condé Nast to launch Ars Technica in UK

Condé Nast to launch Ars Technica in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

 
Doctor Who online game gets kids coding

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 
Bob Wootton: 7 things I learned at the Wired conference

Bob Wootton: 7 things I learned at the Wired conference

Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.

 
The Bolloré Group offers to buy controlling stake in Havas, but rules out sale

The Bolloré Group offers to buy controlling stake in Havas, but rules out sale

The Bolloré Group is attempting to secure a controlling stake in Havas, the world's sixth-largest advertising company, but has ruled out an imminent sale.

 
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 
Vice News to expand into seven countries

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

 
Greg Nugent: British brands need to understand austerity

Greg Nugent: British brands need to understand austerity

The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.

 
Blinkbox readies campaign to promote its cinema links

Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

 
Haig Club launches David Beckham ad

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 
Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 
Google UK ad revenues climb 17% to $1.6bn

Google UK ad revenues climb 17% to $1.6bn

Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.

 
Mindshare names Neil Bruce as head of mobile

Mindshare names Neil Bruce as head of mobile

Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.

 
iProspect appoints Britt Soeder as head of owned media

iProspect appoints Britt Soeder as head of owned media

iProspect has appointed of Britt Soeder as head of owned media in the UK. Soeder joins from Greenlight and will be responsible for leading iProspect's natural search team.

 
Quidco hires MediaVest ahead of seven-figure ad campaign

Quidco hires MediaVest ahead of seven-figure ad campaign

Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.

 
Camra forced to withdraw sexist flyers

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

 
Senet Group hunts shop for responsible gambling drive

Senet Group hunts shop for responsible gambling drive

Senet Group, the new body promoting responsible gambling, is seeking a creative agency ahead of a major TV campaign next year.

 
Bakers awards digital task to Ogilvy Group

Bakers awards digital task to Ogilvy Group

Bakers, the pet-food brand owned by Nestlé, has appointed Ogilvy Group to a digital and content brief after a pitch.

 
Grey promotes chief creative officer Leonard to chairman

Grey promotes chief creative officer Leonard to chairman

Grey London has promoted its chief creative officer, Nils Leonard, to chairman.

 
The Corner wins £15m Omega Pharma brief

The Corner wins £15m Omega Pharma brief

Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.

 
 

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BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 
Jean Claude Van Damme's most epic ads

Jean Claude Van Damme's most epic ads

Campaign takes a look at the actor Jean Claude Van Damme's greatest ads.

 
 

Promoted content

Creativity: Create and grow

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 
 
Creativity: Technology as creative catalyst

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 
 
Creativity: The happiest accidents

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 
 
Creativity: Too fast to create

Creativity: Too fast to create

We have more tools at our disposal than ever, but we must not lose sight of the consumer and the product in the rush to perform.

 
 
Creativity: A perfect operating system

Creativity: A perfect operating system

The combination of insightful data and great creative is a potent one, especially when it is applied to the feature-rich world of mobile.

 
 
Creativity reimagined

Creativity reimagined

Agencies know they must keep changing, but they need to bring clients with them.

 
 
2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'

2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'

Analysing 30 years of advertising, including the long-running 'should have gone to Specsavers' concept, that has delivered an ROMI of 1.29:1.