NEWS

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

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Watch: Lidl's first UK TV brand campaign

Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

 
McDonald's launches 40th anniversary campaign

McDonald's launches 40th anniversary campaign

McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.

 
Engine placates rebels to seal Lake Capital deal

Engine placates rebels to seal Lake Capital deal

Engine Group shareholders have approved the company's £100 million sale to Lake Capital after rebels stalled the deal for more than a week.

 
Watch Harvey Keitel's Wolfe bark again in new Direct Line ads

Watch Harvey Keitel's Wolfe bark again in new Direct Line ads

Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolfe from 'Pulp Fiction'.

 
Andy Jonesco leaves Kinetic

Andy Jonesco leaves Kinetic

Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.

 
Ogilvy & Mather Paris appoints creative chief

Ogilvy & Mather Paris appoints creative chief

Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.

 
Intel calls global creative pitch

Intel calls global creative pitch

Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.

 
Syfy hires Lowe and Partners for brand campaign

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 
Bailes and Unerman join Campaign CityLive Challenge judging panel

Bailes and Unerman join Campaign CityLive Challenge judging panel

Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

 
JWT wins £70m corporate ad account for Tata

JWT wins £70m corporate ad account for Tata

JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.

 
Betfred eschews odds and offers in first brand campaign

Betfred eschews odds and offers in first brand campaign

Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season.

 
London's top creatives share their summer reading

London's top creatives share their summer reading

As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays.

 
STV pre-tax profit climbs 36% to £8.4m

STV pre-tax profit climbs 36% to £8.4m

STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.

 
Twitter launches learning hub for agencies

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

 
Celebrity Cruises opts for Goodstuff

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

 
TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 
AMV BBDO the most-nominated agency at the Campaign Big Awards

AMV BBDO the most-nominated agency at the Campaign Big Awards

Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations.

 
Group M promotes Colin Barlow to global COO

Group M promotes Colin Barlow to global COO

Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.

 
Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

 
Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.

 
World Cup and Winter Olympics boost Chime's profits

World Cup and Winter Olympics boost Chime's profits

Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.

 
5 ways agencies can be more entrepreneurially focused

5 ways agencies can be more entrepreneurially focused

As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan.

 
Will Facebook's new ad format get a 'Like' from users?

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

 
MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 
Models strip in River Island's first TV campaign

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 
Plan hires Saatchi & Saatchi for content brief

Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 
Who killed long copy?

Who killed long copy?

Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.

 
Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 
Game Of Thrones actress stars in online Karen Millen campaign

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 
Mr Kipling launches pink elephant TV campaign

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

 
Dave Trott: The difference between looking and seeing

Dave Trott: The difference between looking and seeing

When Andrew Bastawrous was a little boy, he was failing most of his classes at school.

 
Newsworks hires Jed Glanvill to oversee audience review

Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

 
Save The Children seeks agency for 'digital transformation'

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 
Macmillan defends hijacking ice bucket challenge

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 
Uncle Ben's launches YouTube cooking show

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 
WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.

 
 

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Trending on Campaign

Who killed long copy?

Who killed long copy?

Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.

 
 
Macmillan defends hijacking ice bucket challenge

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 
 
Should awards accept scam ads?

Should awards accept scam ads?

 
 
6 ads that made... Dave Trott

6 ads that made... Dave Trott

Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.

 
 
Can Dare finally recapture the spirit of its success?

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 
 
London's top strategists share their summer reading

London's top strategists share their summer reading

Campaign asks some of the industry's top strategists what they'll be reading on the beach.

 
 

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Time to think about DOOH

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Kick start the CityLive challenge

Kick start the CityLive challenge

Two teams compete this summer to push digital out-of-home to its limit.

 
 
The elusive social ROI

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 
 
The identity crisis in social

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 
 
Ad technology makes its mark at Cannes

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 
Bus ads deliver on the high street

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.