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BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

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8 things I learnt as an IPA ad student

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 
Campaign Viral Chart: Always ad reaches no 1 for second time

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 
Agencies need to be more creative about creativity

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 
WCRS hires Mind Candy's Dino Burbidge as technology director

WCRS hires Mind Candy's Dino Burbidge as technology director

WCRS has appointed Dino Burbidge to the newly-created role of director of technology and innovation.

 
McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 
McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 
How not to use a celebrity

How not to use a celebrity

Omaid Hiwaizi, the chief strategy officer at Geometry Global, explains his hopes for a future of informed debate at Cannes Lions.

 
Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

 
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

 
Ten things you need to know

Ten things you need to know

Chris Maples departs Spotify Chris Maples, the vice-president of Europe at Spotify, has left his role with the music company after three years. Facebook lures Smirnoff s Klein Facebook has recruited the Smirnoff global marketing chief, Michelle...

 
Viacom's acquisition of C5 is delayed until September

Viacom's acquisition of C5 is delayed until September

Viacom's purchase of Channel 5 from Northern & Shell is now unlikely to happen until at least September.

 
Plyhm appointed ECD at Razorfish London

Plyhm appointed ECD at Razorfish London

Razorfish London has promoted Anders Plyhm to the role of interim executive creative director, replacing Sean Chambers.

 
Jobs at Red Bee under threat as BBC production deal ends

Jobs at Red Bee under threat as BBC production deal ends

Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.

 
ASOS launches advertising review

ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.

 
Universal offers movie composers' services to ad agencies

Universal offers movie composers' services to ad agencies

Universal Music UK is launching a venture to offer ad agencies the services of composers who have worked on films such as Independence Day and Quantum Of Solace.

 
Historic Royal Palaces seeks creative agency

Historic Royal Palaces seeks creative agency

Historic Royal Palaces, the charity that manages attractions including the Tower of London, Kensington Palace and Kew Palace, has called a review of its ad account.

 
ZenithOptimedia and Havas billings decline

ZenithOptimedia and Havas billings decline

Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.

 
Pitch Update

Pitch Update

Samsung s global advertising review, which kicked off in April, is gathering momentum. The Korean electronics company is in discussions with agencies including 72andSunny, Bartle Bogle Hegarty, Cheil, CHI Partners, Grey, Leo Burnett and Wieden K...

 
Southern Comfort kicks off direct pitch

Southern Comfort kicks off direct pitch

Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.

 
Goodman steps up to MD at Lida

Goodman steps up to MD at Lida

Lida, the M&C Saatchi digital and direct agency, has promoted its managing partner Jonathan Goodman to managing director, replacing Victoria Fox.

 
The7stars picks up 2 Sisters Food Group

The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

 
Govt finalises £140m media buying shortlist

Govt finalises £140m media buying shortlist

Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.

 
Lund gets brief to unite McCann UK

Lund gets brief to unite McCann UK

Mark Lund will be tasked with turning McCann Worldgroup's UK agencies into a seamless offering when he joins as its chief executive in October.

 
Netflix hunts creative agency

Netflix hunts creative agency

Netflix is on the hunt for a creative agency ahead of a major expansion into Europe.

 
Chris Pinnington departs Havas after 30 years

Chris Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

 
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

 
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

 
Commonwealth Games ad round up

Commonwealth Games ad round up

As the Glasgow 2014 Commonwealth Games kick off Campaign looks at some of the advertising that has aired in its run-up.

 
Virgin Holidays launches digital Caribbean push

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 
Shoestrings and heartstrings: Scottish independence

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 
Creature rolls out Cosmopolitan honour killing campaign

Creature rolls out Cosmopolitan honour killing campaign

Creature London has created the winning image for Cosmopolitan's campaign to remember the victims of honour killings.

 
Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

 
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

 
I wish I'd made...12 Years A Slave

I wish I'd made...12 Years A Slave

Gerry Human, the chief creative officer of Ogilvy & Mather London, explains why he wishes he had created the Oscar-winning film '12 Years A Slave'.

 
Dave Trott: Academic Advertising

Dave Trott: Academic Advertising

Advertising is now taught as an academic subject.

 
 

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Dear ad agency CEO, please help me...

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.

 
 
6 ads that made... Bartle Bogle Hegarty

6 ads that made... Bartle Bogle Hegarty

Sir John Hegarty looks back at some of the best ads created during Bartle Bogle Hegarty's 34 years and how, in its own way, each spot was groundbreaking.

 
 
School of thought

School of thought

After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.

 
 
Shoestrings and heartstrings: Scottish independence

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 
 
Why media strategy is a creative problem

Why media strategy is a creative problem

The days of creative conviction leading media selection are gone, but a lot has been lost on the way, Phil Georgiadis says.

 
 
Rock 'n' roll brand

Rock 'n' roll brand

As an art student in New York, Dave Trott befriended a future punk pioneer who understood that image was more powerful than substance.

 
 

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Ad technology makes its mark at Cannes

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 
Bus ads deliver on the high street

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 
 
Make an emotional impact

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 
 
Talent and culture drive programmatic success

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 
 
Getting creative with data

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.