NEWS

Campaign Viral Chart: Honda's Ferris ad is top of the class

Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

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Oreo launches family friendly TV ad

Oreo launches family friendly TV ad

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Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.

 
 
Lacoste snaps up MPG Media Contacts

Lacoste snaps up MPG Media Contacts

Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.

 
 
2012 Outdoor Planning Awards: Enter your outdoor success stories by February 10

2012 Outdoor Planning Awards: Enter your outdoor success stories by February 10

The entry deadline for the Clear Channel Outdoor Planning Awards, in association with Brand Republic, closes next week on February 10.

 
 
Blackcircles.com unveils first TV ad

Blackcircles.com unveils first TV ad

  • Media

Blackcircles.com, the online tyre retailer, is launching its first TV ad, featuring former Formula 1 commentator Murray Walker.

 
 
VCCP hires Mother team Faustin Claverie and Thierry Albert

VCCP hires Mother team Faustin Claverie and Thierry Albert

VCCP has hired the Mother creative team Faustin Claverie and Thierry Albert.

 
 
The Red Brick Road and Goodstuff net Intersnack brief

The Red Brick Road and Goodstuff net Intersnack brief

Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.

 
 
MCHI picks up £3m Fox International Channels account

MCHI picks up £3m Fox International Channels account

Fox International Channels, the owner of the National Geographic Channel, Nat Geo Wild and FX, has appointed MCHI to handle its £3 million UK media planning and buying account.

 
 
Crayon nets Grant's global digital task

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

 
 
ITV turns to Ben Allen to boost Daybreak's sales fortunes

ITV turns to Ben Allen to boost Daybreak's sales fortunes

ITV has appointed Ben Allen to the new role of commercial director of Daybreak, as the broadcaster looks to improve the fortunes of its early morning programming.

 
 
Rian Shah moves up at Zenith Media

Rian Shah moves up at Zenith Media

Zenith Media has promoted its strategy director, Rian Shah, to the position of head of strategy.

 
 
Iremonger to head iCrossing strategy

Iremonger to head iCrossing strategy

Mark Iremonger, Proximity London's head of planning and digital, is leaving the agency after six years to join the search and social media shop iCrossing.

 
 
Bauer hires Gravity Road for Grazia's fashion film series

Bauer hires Gravity Road for Grazia's fashion film series

  • Media

Grazia, the Bauer Media glossy weekly, is investing in branded content and an ad campaign to support its London Fashion Week issue.

 
 
VCCP launches branded content division

VCCP launches branded content division

VCCP Partnership is launching a branded content division called VCCP Content.

 
 
Legal & General appoints Inferno

Legal & General appoints Inferno

Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency Inferno to handle its estimated £10 million account.

 
 
Brothers and Sisters wins Resident Evil task

Brothers and Sisters wins Resident Evil task

Capcom, the computer games developer and publisher, has appointed Brothers and Sisters to create an international campaign to promote the latest game in its flagship Resident Evil series.

 
 
Work Club scoops Greenpeace brief

Work Club scoops Greenpeace brief

Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign to oppose intensive over-fishing by European fleets.

 
 
ZenithOptimedia retains Superdrug media

ZenithOptimedia retains Superdrug media

ZenithOptimedia has retained the combined £7 million UK media planning and buying account for Superdrug and The Perfume Shop.

 
 
Carbon Trust kicks off media review

Carbon Trust kicks off media review

The Carbon Trust, the not-for-profit organisation set up by the British Government to help businesses reduce their carbon emissions, is holding a review of its UK and international media planning and buying arrangements.

 
 
Grand Union's Anna Watkins takes up MD role at Initiative

Grand Union's Anna Watkins takes up MD role at Initiative

Initiative has boosted its senior team with the hiring of Anna Watkins, the group managing director at the digital shop Grand Union, as its managing director.

 
 
Agencies line up for £25m Sky DM review

Agencies line up for £25m Sky DM review

BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements.

 
 

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