Omnicom Media Group has bought Mobile5, the mobile marketing agency with clients such as Samsung, Canon and Trinity Mirror.
Santander is launching its biggest ever campaign to support a new "simple, personal, fair" brand positioning as the latest change in tack with its marketing.
Instagram has signed its first major ad deal with a media agency group, a commitment from Omnicom to spend up to $40 million (£24.1 million) a year in the US.
Leo Burnett, Carat, Ogilvy & Mather and Yahoo executives have emerged among the winners of the 2014 Women of Tomorrow competition, an initiative from the IPA and Campaign to find female industry leaders of the future.
ESTV's upcoming London Live has joined television's marketing body Thinkbox ahead of its launch on 31 March.
VCCP me, VCCP's direct marketing agency, has hired Rapp's Gavin Hilton as its planning partner following Chris Whitson's departure in October 2013.
Edward Snowden, the National Security Agency whistleblower, has called on the digital and developer communities to protect people's privacy in the absence of government legislation.
Twitter has been an albatross around the neck of South by Southwest Interactive, according to the festival's director, Hugh Forrest.
Now has appointed the designer Dave Towers to head up a new design division.
Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport.
Interpublic has dropped the Draft name and rebranded its DraftFCB network to Foote, Cone & Belding.
Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.
Sir Martin Sorrell, the chief executive of WPP, has secured nearly £23 million in shares, a payout from the marcoms group's long-term incentive scheme.
If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.
Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.
Lisa Thomas, the chief executive of M&C Saatchi Group, speaks to Campaign for International Women's Day on 8 March.
McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.
The Advertising Association has partnered with the BBC's Robert Peston to challenge business leaders from top UK agencies, brands and media owners to become Speakers for Schools.
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Mel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of interviews ahead of International Women's Day tomorrow.
Direct Marketing News
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- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...
Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars
Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone.
Leverage real-time opportunities during the games in Brazil.
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
Digital changes have transformed the music business, creating exciting opportunities.
As the audience gets savvier, advertising music must evoke genuine emotions - and collaboration is key.
Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.