NEWS

MediaCom wins global media planning business for Mars

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

Top 10 media buyers

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 
Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 
Mother flies 'Jesus' to London for Christmas

Mother flies 'Jesus' to London for Christmas

Mother has flown a well-known Jesus impersonator from Los Angeles to London as a Christmas stunt.

 
Top 10 celebrity turkeys of the year

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 
Warner Leisure hires Now to create new brand vision

Warner Leisure hires Now to create new brand vision

Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch.

 
Top 10 Bullmores

Top 10 Bullmores

1. Dear Jeremy, What is the biggest misconception about the advertising industry? That it s an industry. A defining characteristic of an industry is that it has shared goals. Advertising doesn t. The minor elements, agencies and media, both want ad...

 
Mail Advertising restructures under Rosemary Gorman

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

 
Top 10 directors

Top 10 directors

1. Ringan Ledwidge Ledwidge was behind the camera on the UK s most talked-about ad this year Sainsbury s "Christmas is for sharing". And it is to his credit that even commentators who thought the retailer crossed a line when it co-opted World War...

 
Technics apes Beats with music platform launch

Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 
Top 10 customer engagement campaigns

Top 10 customer engagement campaigns

1. The Pilion Trust, fuck the poor The Pilion Trust charity launched a multi-award-winning campaign in which a man attempted to shock people into donating by walking around London wearing a sign reading: "Fuck the poor." The man was filmed inciti...

 
Dave Trott: Predatory thinking in space

Dave Trott: Predatory thinking in space

In 1957, America was stunned.

 
WPP lines up Roberto Quarta as chairman

WPP lines up Roberto Quarta as chairman

WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

 
'Irresponsible' Walking Dead ad rapped by ASA

'Irresponsible' Walking Dead ad rapped by ASA

An online ad promoting 'The Walking Dead' has been banned by the Advertising Standards Authority for showing graphic violence on a website used by children.

 
Karen Stacey to replace Simon Rees at DCM

Karen Stacey to replace Simon Rees at DCM

Simon Rees is stepping down as chief executive of the Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

 
Top 10 turkeys

Top 10 turkeys

1. Flava-It unleash your meat lust , Code Computerlove A girl going on a suggestive psychedelic journey after eating a meat bap at a party hosted by hipsters was never going to be funny or clever. This ad has definitely fallen flat with its...

 
Top 10 account planners

Top 10 account planners

1. Lucy Jameson The surfeit of senior planning talent created by the merger of Adam Eve and DDB UK proved to be Grey London s gain. Jameson has played a key role in the transformation of the agency since joining from DDB UK in 2012. The robust st...

 
Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 
Top 10 digital innovations

Top 10 digital innovations

1. Beats Music It is not often that agencies get to add billions of dollars to a client s net worth and provide impetus for one of the biggest tech deals of recent times. Trent Reznor, the Nine Inch Nails frontman and Beats chief creative officer, ...

 
Lucky Generals wins Pot Noodle

Lucky Generals wins Pot Noodle

Lucky Generals is replacing Mother as Pot Noodle's main creative agency after a competitive pitch.

 
Google launches 2014 Zeitgeist video

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 
Johnston Press hires creative and sales directors

Johnston Press hires creative and sales directors

Johnston Press has appointed Andrew Cunning, the creative director at Harper Collins Publishers, as chief creative officer and hired Liam Reynolds to lead its national ad sales.

 
Citizen takes over Bullring for multimedia Christmas campaign

Citizen takes over Bullring for multimedia Christmas campaign

Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage.

 
Top 20 creative directors

Top 20 creative directors

1. Ben Priest, Ben Tollett and Emer Stamp Adam Eve/DDB s wunderkinds knock Bartle Bogle Hegarty s Nick Gill off the top spot a perch he has occupied for the past three years. In addition to a barnstorming performance at Cannes that lifted the m...

 
Kia appoints SapientNitro to handle digital across Europe

Kia appoints SapientNitro to handle digital across Europe

Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.

 
Commercial opportunity as TV meets human need for bonding

Commercial opportunity as TV meets human need for bonding

Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.

 
Sunshine expands with business director

Sunshine expands with business director

Sunshine, the start-up creative agency, has hired Sophie Tait as its business director, looking after Baileys.

 
Sharon White confirmed as Ofcom chief

Sharon White confirmed as Ofcom chief

Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.

 
Carat hires Sally Silver as head of govt media team

Carat hires Sally Silver as head of govt media team

Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

 
Agency of the Year is the 'ultimate approval' says Adam & Eve/DDB

Agency of the Year is the 'ultimate approval' says Adam & Eve/DDB

Winning Campaign's Advertising Agency of the Year is a "validation of all the hard work" that Adam & Eve/DDB has put in this year, according to Ben Priest, the agency's founding partner and executive creative director.

 
Monty the penguin tops engagement study

Monty the penguin tops engagement study

John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts.

 
BT in talks to buy EE for £12.5bn

BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

 
Top 10 media suits

Top 10 media suits

The outstanding leaders of the UK's media agencies in 2014 revealed.

 
The 4 rules of content marketing

The 4 rules of content marketing

Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing.

 
Broadband Delivery UK launches superfast campaign

Broadband Delivery UK launches superfast campaign

Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.

 
Ogilvy & Mather names Ben Richards global strategy chief

Ogilvy & Mather names Ben Richards global strategy chief

Ogilvy & Mather has appointed Ben Richards as worldwide chief strategy officer, a new role that reports directly to the worldwide chairman and chief executive, Miles Young.

 
Top 10 lookalikes

Top 10 lookalikes

1. Garry Lace and Miguel Herrera The manager of the Mexican national football team became a familiar face on TV screens during the summer s World Cup. Such is his resemblance to the former managing director of TBWA\London (and ex-chief executive of...

 
 

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Which A-Lister are you?

Which A-Lister are you?

Consider yourself as funny as Paul Lawson, creative as Nils Leonard or savvy as James Murphy? Answer the next 10 questions to find out which influential A-Lister you most closely resemble.

 
 
Campaign's Christmas Quiz

Campaign's Christmas Quiz

How much can you remember from 2014? Take part in our Christmas quiz and find out...

 
 
Agency Christmas cards 2014

Agency Christmas cards 2014

Campaign takes a look at some of the finest festive efforts from adland.

 
 
Top 10 advertising suits

Top 10 advertising suits

 
 
The Christmas ads you need to watch

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 
 

Promoted content

Campaign CityLive Challenge: Where smart tech meets street fun

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 
 
Private Hear: December 2014

Private Hear: December 2014

George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.

 
 
Creative collaboration flowers in Amsterdam

Creative collaboration flowers in Amsterdam

The city's inclusive spirit is a magnet for international talent looking for inspiration

 
 
Looking for utopia with agencies in Amsterdam

Looking for utopia with agencies in Amsterdam

Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

 
 
Feeding the beast

Feeding the beast

Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out

 
 
Amsterdam calling: a small hub for a big world

Amsterdam calling: a small hub for a big world

Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea

 
 
Mindset over matter

Mindset over matter

The way to build a global micro-network is by exporting Amsterdam's open and inclusive philosophy