Luca Lindner, president for the Americas, Middle East and Africa for McCann Worldgroup, has been promoted to the new role of president of the entire network.
Legoland-owner Merlin Entertainments has appointed Beattie McGuinness Bungay to create a new global campaign for the theme park, after a pitch.
KFC's special Christmas ad during 'The X Factor' final on Sunday night will feature 27-year-old Alpa Patel, who has won the fast food brand's #UniteThisXmas Twitter competition.
EE, the mobile network provider, has released a spoof digital campaign today that uses Santa as a case study to promote the power of 4G.
Karen Blackett, the chief executive of MediaCom, is to co-chair the judges of the Institute of Practitioners in Advertising and Campaign's 2014 Women of Tomorrow competition.
Direct Line is reviewing its £46 million advertising account, putting incumbent M&C Saatchi on alert.
Gravity Road has launched a comedy series that is premiering on 4oD before being transferred to Channel 4.
Revlon, the US cosmetics brand, has appointed Profero London as its first digital agency in Europe and several other markets.
After being named Campaign's Agency of the Year, VCCP reveals what it feels like to wear the crown.
WestJet, the Canadian airline, has risen rapidly through the chart this week to take top position with 833,115 shares across Facebook, Twitter and blogs.
Reckitt Benckiser, the global consumer goods company, is reviewing the creative advertising arrangements for three of its biggest brands, Finish, Air Wick and Clearasil.
Mother is sending Russian nesting dolls, painted in the likeness of gay British icons, to staff at The Kremlin and the Russian embassy as part of the agency's annual Christmas stunt.
DigitasLBi has won a five-way pitch to create a strategy and a series of integrated campaigns for Barclays Wealth and Barclays International Banking.
VCCP has won the title of Campaign's Advertising Agency of the Year, while MediaCom has picked up Media Agency of the Year and Lida has been awarded the title of Customer Engagement Agency of the Year.
O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.
Aesop, the integrated agency, has bought the London arm of the creative agency Story Worldwide with immediate effect.
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.
AKQA, Rainey Kelly Campbell Roalfe/Y&R, Ogilvy London and Wasserman are the agencies behind Vodafone's global "firsts" brand strategy, which was announced yesterday.
Direct Marketing News
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- DIGITAL MARKETING MANAGER (Ecommerce, Retail, CRM) Creative Recruitment £40000 - £45000 per annum, London
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- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views
With a diverse ecosystem of products and services that touch millions of peoples’ lives around the world every day, we at Microsoft try to understand the changing landscape of consumers’ wants and needs in order to shape our business.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
After scouring adland for its hidden talents, Campaign can finally reveal the winners of the Biggr Picture competition, in association with Flickr.
Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients.
Brands are under greater scrutiny than ever, but marketers should view this level of exposure as liberating - an opportunity to demonstrate the true character of their brands.
Consumers want more than a product - they want an experience. And that means letting them play a meaningful role.
Interconnectivity is not, and cannot be, an end in itself; connections aren't everything. It's what you connect, and the meaning of those connections, that really matter for your brand and consumers.
Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.