Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
MEC has retained the £110 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage.
Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.
Catch up on the best of Advertising Week Europe's fourth and final day.
An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.
Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.
WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.
Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.
The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.
M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent.
Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe.
Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.
The artist Grayson Perry railed against buzzwords like "authentic" and "eclectic" during a talk on creativity at Advertising Week Europe today (26 March).
The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.
The best way to communicate is through the heart, not the head; by stirring passion and emotion rather than appealing to reason and logic. Enter the art of storytelling. By Tham Khai Meng.
Nationwide has appointed VCCP as its lead advertising agency.
Adland sets out its manifestos Campaign asked a number of leading executives for their manifestos for the future of the industry. Grey London s Nils Leonard wanted agencies to trust their staff, Saatchi Saatchi s Robert Senior said shops nee...
WPP and Omnicom are the winners in Campaign's holding companies tables, topping the media and advertising leagues respectively.
Which agency performed the best last year? Campaign analysed the Nielsen figures to find out.
Liz Wilson, the former chief executive of Stack, has joined Karmarama as its chief operating officer.
Pearson, the education and publishing company that owns the Financial Times, has been speaking to agencies about a brand campaign.
The London agency's creative chiefs leave after the loss of Milka and Paddy Power.
Lucky Generals has hired Yan Elliott, a co-founder of Fabula, as a creative partner.
O2 has signed a deal with Channel 4 to offer shows to its customers 48 hours early.
Barclays has moved its CRM account to Bartle Bogle Hegarty without a pitch.
Razorfish has appointed Nick Turner, the executive creative director at AKQA London, to the role of international executive creative director.
Enter has rebranded itself as George & Dragon, which it claims better reflects the attitude and energy of the agency.
SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business.
M&C Saatchi Group is to launch a shopper agency and has hired Michelle Whelan, a managing partner at Arc, as the unit's managing director.
M&C Saatchi has fallen out of the top ten UK advertising agencies for the first time, according to figures from Nielsen.
Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of Breaking Bad, next month.
Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year.
Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn...
Nationwide has picked VCCP as its lead advertising agency after a competitive pitch.
Chime Communications, the marketing group that owns VCCP, has reported headline profit before tax of £30.1 million for 2014, a 6 per cent like-for-like increase on the previous year.
Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday.
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- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- 7 things Proximity has learned in the new Omnicom building
Trending on Campaign
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'
Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed
Hamburg's emerging agency scene embodies a nation ripe for reappraisal
It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity
But this does not mean creatives should give up and go home - our industry still has much to offer brands
Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad