NEWS

Three's pony and cats with thumbs top the cute Easter ad chart

Three's pony and cats with thumbs top the cute Easter ad chart

Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed "cute" ads list, compiled by video analysts Visible Measures.

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McCann wins Qatar Financial Centre brief

McCann wins Qatar Financial Centre brief

McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC).

 
 
CEO Gail Gallie departs Fallon

CEO Gail Gallie departs Fallon

Gail Gallie, the chief executive of Fallon London, is leaving the agency after four years at the helm.

 
 
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 
 
Ex-M&S marketing chief Steven Sharp is consulting for WPP

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

 
 
Pitch update: eBay's media contest, DFS and 2 Sisters Food Group

Pitch update: eBay's media contest, DFS and 2 Sisters Food Group

With most of the bigger media pitches now wrapped up (much to the satisfaction of Sir Martin Sorrell), you d have thought that agencies would be taking a breather for Easter. Sadly, none of it. MediaCom is among the agencies waiting eagerly for the o...

 
 
Clients boost spend in traditional channels

Clients boost spend in traditional channels

Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.

 
 
Tata seeks shop for branding brief

Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

 
 
Young's Seafood calls creative pitch

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

 
 
YouTube reveals user habits to appeal to 'older' marketers

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 
 
Metro launches content agency

Metro launches content agency

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

 
 
DLKW Lowe hires two as creative directors

DLKW Lowe hires two as creative directors

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

 
 
Agencies line up for beer promotion task

Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

 
 
Reckitt kicks off Euro digital pitch

Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

 
 
Atomic lands Cancer Research legacy brief

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

 
 
Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 
 
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 
 
Watch: Post Office '24-hour Property Challenge' on Channel 4

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 
 
Ben Felton to head strategy at The Marketing Store

Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 
 
Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 
 
Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 
 

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The World's Leading Indpendent Agencies 2014: Enter the creative entrepreneurs

The World's Leading Indpendent Agencies 2014: Enter the creative entrepreneurs

Who understands what it takes to build modern businesses better than the people who have already done it with distinction themselves?

 
 
The World's Leading Indpendent Agencies 2014: King James Group

The World's Leading Indpendent Agencies 2014: King James Group

Stop falling into the ego trap and tell clients the truth, not what they want to hear - then you will be able to say that your agency is different

 
 
The World's Leading Indpendent Agencies 2014: MBA

The World's Leading Indpendent Agencies 2014: MBA

Welcome to the new era of marketing convergence as digital and direct interconnect to produce truly effective brand communications.

 
 
The World's Leading Indpendent Agencies 2014: Mori Inc

The World's Leading Indpendent Agencies 2014: Mori Inc

Do not make another shit for shit - or, how waste can be turned into treasure by thinking beyond the traditional product commercial

 
 
The World's Leading Indpendent Agencies 2014: Peralta Sao Paulo

The World's Leading Indpendent Agencies 2014: Peralta Sao Paulo

How do you keep having sex decades after the honeymoon? Here are the secrets to achieving a long-lasting client/agency relationship.

 
 
The World's Leading Indpendent Agencies 2014: Stendahls

The World's Leading Indpendent Agencies 2014: Stendahls

We are seeing a new age of enlightened creativity and a holistic approach to brand communication. It's all about people, people, people.

 
 
The World's Leading Indpendent Agencies 2014: The Corner

The World's Leading Indpendent Agencies 2014: The Corner

The importance of a working culture that fosters free thinking and innovation, and why breakfast is the most important meal of the day.

 
 


Talking inspiration

Tissue meetings not helpful, Hegarty says

Tissue meetings not helpful, Hegarty says

Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.

 
 
UK cycling can inspire adland, Bonner says

UK cycling can inspire adland, Bonner says

Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.

 
 
Marketing revolution needed to catch up with technology, says Rory Sutherland

Marketing revolution needed to catch up with technology, says Rory Sutherland

Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.

 
 
'TV can learn from advertising' says Sir Peter Bazalgette

'TV can learn from advertising' says Sir Peter Bazalgette

Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.