Direct Line is reviewing its £46 million advertising account, putting incumbent M&C Saatchi on alert.
Luca Lindner, president for the Americas, Middle East and Africa for McCann Worldgroup, has been promoted to the new role of president of the entire network.
Karen Blackett, the chief executive of MediaCom, is to co-chair the judges of the Institute of Practitioners in Advertising and Campaign's 2014 Women of Tomorrow competition.
Gravity Road has launched a comedy series that is premiering on 4oD before being transferred to Channel 4.
Revlon, the US cosmetics brand, has appointed Profero London as its first digital agency in Europe and several other markets.
WestJet, the Canadian airline, has risen rapidly through the chart this week to take top position with 833,115 shares across Facebook, Twitter and blogs.
After being named Campaign's Agency of the Year, VCCP reveals what it feels like to wear the crown.
Reckitt Benckiser, the global consumer goods company, is reviewing the creative advertising arrangements for three of its biggest brands, Finish, Air Wick and Clearasil.
Mother is sending Russian nesting dolls, painted in the likeness of gay British icons, to staff at The Kremlin and the Russian embassy as part of the agency's annual Christmas stunt.
DigitasLBi has won a five-way pitch to create a strategy and a series of integrated campaigns for Barclays Wealth and Barclays International Banking.
VCCP has won the title of Campaign's Advertising Agency of the Year, while MediaCom has picked up Media Agency of the Year and Lida has been awarded the title of Customer Engagement Agency of the Year.
O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.
Aesop, the integrated agency, has bought the London arm of the creative agency Story Worldwide with immediate effect.
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.
AKQA, Rainey Kelly Campbell Roalfe/Y&R, Ogilvy London and Wasserman are the agencies behind Vodafone's global "firsts" brand strategy, which was announced yesterday.
Ogilvy & Mather London has appointed André Laurentino, currently TBWA/London's global creative director for McDonald's, as its global executive creative director for Unilever, including Dove and Hellmann's.
Campaign's Agencies of the Year will be revealed in its 2013 Annual, which will be published in print on Thursday 12 December and on the Campaign iPad app tomorrow night.
MediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.
Direct Marketing News
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Junior Creative Artworker Blue Skies Marketing Recruitment £18000 - £24000 per annum, Berkshire
- Senior Social Analyst for a Great Agency Lipton Fleming £55000.00 per annum + Flexible depending on experience, London
- Marketing Events Coordinator Ball & Hoolahan £29,000 + bens, London
- Senior Marketing Campaign Executive Visit Britain Circa £33,000, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Watch: The Economist's interactive Nelson Mandela film
With a diverse ecosystem of products and services that touch millions of peoples’ lives around the world every day, we at Microsoft try to understand the changing landscape of consumers’ wants and needs in order to shape our business.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
After scouring adland for its hidden talents, Campaign can finally reveal the winners of the Biggr Picture competition, in association with Flickr.
Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients.
Brands are under greater scrutiny than ever, but marketers should view this level of exposure as liberating - an opportunity to demonstrate the true character of their brands.
Consumers want more than a product - they want an experience. And that means letting them play a meaningful role.
Interconnectivity is not, and cannot be, an end in itself; connections aren't everything. It's what you connect, and the meaning of those connections, that really matter for your brand and consumers.
Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.