Harvey Nichols offers antidote to the 'walk of shame'
Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its Christmas marketing push.
The film by DDB aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house, by shopping at Harvey Nichols.
The viral is designed to show the retailer, "has everything you need to walk home with your glamorous head held high".
Harvey Nichols claims shoppers can turn embarrassment to pride by buying from ranges including Valentino, Giambattista Valli, Nina Ricci and Chrisopher Kane.
The retailer says it also has extras to help the morning-after recovery, including Bliss eye masks and Percy & Reed's dry shampoo.
Julia Bowe, group marketing director at Harvey Nichols, said: "We always like to take something true to life and have fun with it, and see how Harvey Nichols can make things better.
"A fabulous dress teamed with a great pair of shoes will atone for a multitude of sins in our eyes."
The clip is being hosted on the brand's YouTube channel. Viewers are also being encouraged to share their "walk-of-shame" stories by sharing them on Twitter via the #walkofshame hashtag.
Follow Matthew Chapman on @mattchapmanuk
This article was first published on campaignlive.co.uk
- Times and Metro run altered Harvey Nichols ad amid complaints
- Harvey Nichols pushes summer sale with incontinent models
- Harvey Nichols to debut small format store
- Coca-Cola to launch cookery book through Harvey Nichols
- DDB leads UK entries on Outdoor Lions shortlist with Harvey Nichols work
- Harvey Nichols signs Wallace and Gromit for Bristol campaign
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital/Ecommerce/Online Marketing Executive Alpari (UK) Ltd Up to £35,000 + bonus & benefits, City of London
- Marketing Executive - Renewables Met Office £20,570 up to £21,560 for exceptional candidates + competitive benefits, Based in Exeter
- Senior web producer for clientside role in Clerkenwell £45-50k Digital Gurus £45000 - £50000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.