Mother's Stella Artois "quest" spot won in the best original TV and cinema composition category, and DDB UK's Philips "darkroom" triumphed in the best original composition for non-broadcast and viral advertising category.
In the best sound design category, Wieden+Kennedy was victorious in non-broadcast or viral advertising for its Nike 360 "control". Adam & Eve won in cinema for Phones 4U "little girl", Fallon won in radio for Cadbury Highlights "let's make some Highlights" and W+K won in TV advertising for Lurpak "kitchen odyssey".
In the best sync category, DDB UK won in cinema for the Harvey Nichols "walk of shame", while Rainey Kelly Campbell Roalfe/Y&R won for BBC "remarkable moments" in re-records and adaptions, and Virgin Atlantic "it" in television advertising.
This article was first published on campaignlive.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.