Latest Olympic 2012 ads
Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...
Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...
Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...
Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...
Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...
Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...
Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...
Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.
Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.
Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.
McDonald's 'we all make the Games' by Leo Burnett London McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.
Puma 'and then Jamaica conquered England' by Droga5 Puma is celebrating Usain Bolt's three gold medals at the Olympic Games with a billboard ad.
The Sun 'get involved' by Grey Grey London has created its first campaign for The Sun since winning the News International account in April.
Nike 'greatness anywhere' by Wieden & Kennedy Portland Nike launched a major global campaign, "find your greatness", during the Olympic Games aiming to celebrate the greatness of everyday people.
P&G 'biggest fan' by Wieden & Kennedy Portland In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.
McDonald's 'we all make the Games' by Leo Burnett McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.
The Times 'the paper of records' by CHI & Partners The Times has launched a digital out-of-home campaign by CHI & Partners targeting London commuters with a preview of the next day's headlines.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Brands are under greater scrutiny than ever, but marketers should view this level of exposure as liberating - an opportunity to demonstrate the true character of their brands.
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.
Volvo Trucks' ad starring Jean Claude Van Damme has bested John Lewis's Christmas ad this week after being shared almost two million times in the past seven days.
Royal Mail In a world of e-mails, texting and social, media stamps were seen as pass . The Royal Mail thought the London 2012 Olympics was an ideal opportunity to make them cool again. The idea was to print Gold Medal Winner stamps to celebrate e...
Am I the only person in the world who doesn't find Alan Carr funny? Apparently so. I've asked around and everyone seems to love him. So it was only me who found the last hour of Channel 4's upfronts event last week excruciatingly painful.
Sainsbury's will launch its Christmas campaign with a trailer for a crowd-sourced film with Oscar-winning director Kevin Macdonald tonight (13 November) in the centre break in ITV's 'Coronation Street'.
Rainey Kelly Campbell Roalfe is the longest relationship of my life. During it, I have clocked up three marriages and a number of girlfriends, but the love affair with RKCR has endured. So what has kept it fresh? The truth is, over the past twenty ye...
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist.
Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.
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