Latest Olympic 2012 ads


Nike "tomorrow starts now" by Wieden & Kennedy São Paulo Nike has released a campaign urging on Brazilians ahead of the 2016 Olympic Games, which are being held in Rio de Janeiro. Wieden Kennedy S o Paulo created the spot, which features players from Brazil...

Virgin Media "Bolt footy" by Bartle Bogle Hegarty The Olympic sprinter Usain Bolt and Sir Richard Branson appear in Virgin Media s latest ad promoting the service as the sole means of accessing every live sports TV channel in the UK. Bartle Bogle...

Suzuki "S-Cross Dancing On Ice" by ITN Productions and the7stars Suzuki created an ad showing "dancing" cars for the final of ITV s Dancing On Ice . It coincided with the car-maker s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday...

Thomson Cruises "dream runners" by TUI/Hill & Knowlton Strategies The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises base at Montego Bay. The YouTube campaign was created in-house by Thomson s parent, TUI...

Nissan "#UniteAndExcite" by TBWA\London Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan...

BBC "nature" by Rainey Kelly Campbell Roalfe/Y&R The BBC has launched a TV ad to promote its coverage of the 2014 Sochi Winter Olympics. Rainey Kelly Campbell Roalfe/Y R created the spot, which features the Game Of Thrones actor Charles Dance as...

Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...

Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...

Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...

Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...

Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...

Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...

Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...

Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.

Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.

McDonald's 'we all make the Games' by Leo Burnett London McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.

Olympic news

Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 
Greg Nugent: British brands need to understand austerity

Greg Nugent: British brands need to understand austerity

The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.

 
Founder's spirit will live on at Dennis, Tye insists

Founder's spirit will live on at Dennis, Tye insists

The publisher is continuing to grow the business - as well as trees - just as the late Felix Dennis would have wanted, its chief executive tells David Benady.

 
R/GA's prescription for future agencies: Build business ecosystems

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They're big words that are hard to fit in the mouth, but it's something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

 
Ukraine unrest hits ZenithOptimedia adspend forecasts

Ukraine unrest hits ZenithOptimedia adspend forecasts

ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine.

 
Azerbaijan calls pitch for European Games

Azerbaijan calls pitch for European Games

The Azerbaijan government is looking for an international agency partner for the first European Games, which is being hosted by Baku in 2015.

 
Half Term Reports 2014: Krow

Half Term Reports 2014: Krow

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Krow view the first six months of their year.

 
Top 10 most-shared baby ads

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 
Creating at the speed of culture

Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

 
AMV BBDO leads IPA Effectiveness Awards shortlist

AMV BBDO leads IPA Effectiveness Awards shortlist

Abbott Mead Vickers BBDO is leading the charge at the 2014 IPA Effectiveness Awards with four campaigns on the shortlist of 35.

 
World Cup and Winter Olympics boost Chime's profits

World Cup and Winter Olympics boost Chime's profits

Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.

 
McDonald's 10 best UK ads

McDonald's 10 best UK ads

As McDonald's celebrates its 40th year in the UK, we take a look back at some of the ads created by Leo Burnett, which has worked with the fast-food brand UK for 28 of those 40 years.

 
 

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