Latest Olympic 2012 ads


Asics "It's a big world. Go run it" by 180 Amsterdam Amateur runners and professional athletes feature in a new global campaign for Asics. 180 Amsterdam created the activity, which comprises a 60-second TV spot that will air during sports events around the world, a longer...

Nike "tomorrow starts now" by Wieden & Kennedy São Paulo Nike has released a campaign urging on Brazilians ahead of the 2016 Olympic Games, which are being held in Rio de Janeiro. Wieden Kennedy S o Paulo created the spot, which features players from Brazil...

Virgin Media "Bolt footy" by Bartle Bogle Hegarty The Olympic sprinter Usain Bolt and Sir Richard Branson appear in Virgin Media s latest ad promoting the service as the sole means of accessing every live sports TV channel in the UK. Bartle Bogle...

Suzuki "S-Cross Dancing On Ice" by ITN Productions and the7stars Suzuki created an ad showing "dancing" cars for the final of ITV s Dancing On Ice . It coincided with the car-maker s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday...

Thomson Cruises "dream runners" by TUI/Hill & Knowlton Strategies The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises base at Montego Bay. The YouTube campaign was created in-house by Thomson s parent, TUI...

Nissan "#UniteAndExcite" by TBWA\London Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan...

BBC "nature" by Rainey Kelly Campbell Roalfe/Y&R The BBC has launched a TV ad to promote its coverage of the 2014 Sochi Winter Olympics. Rainey Kelly Campbell Roalfe/Y R created the spot, which features the Game Of Thrones actor Charles Dance as...

Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...

Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...

Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...

Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...

Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...

Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...

Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...

Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.

Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.

Olympic news

My Media Week: David Abraham

My Media Week: David Abraham

We caught up with Channel 4's chief executive, David Abraham, to review a memorable week in which the broadcaster kicked off the build-up to the general election and captured a monarch's final journey

 
Pinnington and Ashton join Cheil as global creative directors

Pinnington and Ashton join Cheil as global creative directors

Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as global creative directors.

 
Iconic work

Iconic work

The Swedish shop Dogwash (one of the more esoteric agency names Diary has heard) has produced a set of emojis that creatives can e-mail each other when discussing work. The emojis include D AD Pencils, Cannes Lions, ad characters such as the drumming...

 
The World's Leading Independent Agencies: Thjnk

The World's Leading Independent Agencies: Thjnk

Tailoring teams to meet specific client needs by collaborating selectively with other agencies will nearly always produce better results

 
The unsung hero

The unsung hero

Paul Brazier and Peter Souter pay tribute to Ron Brown, the art director behind many of AMV's finest ads, who died last month.

 
History of advertising: No 127: The Holborn Restaurant

History of advertising: No 127: The Holborn Restaurant

On the corner of London's High Holborn and Kingsway - now occupied by a Sainsbury's supermarket and a glass-fronted office block - once stood a restaurant that can claim a fascinating footnote in the story of British advertising.

 
School Reports 2015: Krow Communications

School Reports 2015: Krow Communications

Score: 6 Last year: 5 Trying to point out the shortcomings at Krow Communications can seem like nitpicking. OK, the agency s pitching record is ho-hum. And the Virgin Trains "arrive awesome" campaign was truly worth its place among Campaign s ...

 
Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunn...

 
'Rugby got in the way of a lot of things'

'Rugby got in the way of a lot of things'

Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.

 
The best way forward? Turn around and look back

The best way forward? Turn around and look back

There's an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the Government Digital Service Sprint 15 conference, Martha Lane Fox said that breathlessness wasn't enou...

 
Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

 
Mark Roalfe's favourite BBC ads

Mark Roalfe's favourite BBC ads

Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation.

 
 

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