Latest Olympic 2012 ads


Suzuki "S-Cross Dancing On Ice" by ITN Productions and the7stars Suzuki created an ad showing "dancing" cars for the final of ITV s Dancing On Ice . It coincided with the car-maker s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday...

Thomson Cruises "dream runners" by TUI/Hill & Knowlton Strategies The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises base at Montego Bay. The YouTube campaign was created in-house by Thomson s parent, TUI...

Nissan "#UniteAndExcite" by TBWA\London Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan...

BBC "nature" by Rainey Kelly Campbell Roalfe/Y&R The BBC has launched a TV ad to promote its coverage of the 2014 Sochi Winter Olympics. Rainey Kelly Campbell Roalfe/Y R created the spot, which features the Game Of Thrones actor Charles Dance as...

Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...

Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...

Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...

Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...

Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...

Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...

Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...

Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.

Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.

McDonald's 'we all make the Games' by Leo Burnett London McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.

Puma 'and then Jamaica conquered England' by Droga5 Puma is celebrating Usain Bolt's three gold medals at the Olympic Games with a billboard ad.

The Sun 'get involved' by Grey Grey London has created its first campaign for The Sun since winning the News International account in April.

Olympic news

M&C Saatchi's Enyi Nwosu takes global role at Mindshare

M&C Saatchi's Enyi Nwosu takes global role at Mindshare

WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.

 
Nuts will soon be taken off the shelves but is already well past its sell-by date

Nuts will soon be taken off the shelves but is already well past its sell-by date

Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with t...

 
Bullish ZenithOptimedia lifts 2014 global ad forecast for third time

Bullish ZenithOptimedia lifts 2014 global ad forecast for third time

Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.

 
Private Hear: April 2014

Private Hear: April 2014

Featuring work from the British Pregnancy Advisory Service, Churchill, Home Office, Scoffable.com, BBC Sport and TomTom.

 
VCCP operating profit increases by 80% in 2013

VCCP operating profit increases by 80% in 2013

Chime Communications has posted pre-tax profits of £25 million for 2013, down two per cent year on year despite an 80 per cent boost in operating profit in the division housing VCCP.

 
We're not quite done with changes yet

We're not quite done with changes yet

"You could make a case that the interesting stuff the internet's going to do to the media industry has mostly already happened."

 
OMD climbs to second place in media league

OMD climbs to second place in media league

OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent.

 
Paddy Power Oscar ad banned for bringing advertising into disrepute

Paddy Power Oscar ad banned for bringing advertising into disrepute

Paddy Power's Oscar Pistorius ad has been banned for bringing advertising into disrepute, trivialising the sensitive issues around a murder trial and causing offence on the grounds of disability.

 
British Airways awards entire account to BBH

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 
Trading Places: this week's people moves

Trading Places: this week's people moves

Fraser Gibney is appointed chief executive of FCB Inferno and Virgin Holidays marketing director Andrew Shelton leaves after eight years in the role, in this week's round-up of people moves in advertising, marketing, media and PR.

 
Sport and great creative should go hand in hand

Sport and great creative should go hand in hand

It was no coincidence that the turning point for the British economy came with London 2012.

 
Should sponsorship be measured as media?

Should sponsorship be measured as media?

Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.

 
 

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