Latest Olympic 2012 ads


Nike "tomorrow starts now" by Wieden & Kennedy São Paulo Nike has released a campaign urging on Brazilians ahead of the 2016 Olympic Games, which are being held in Rio de Janeiro. Wieden Kennedy S o Paulo created the spot, which features players from Brazil...

Virgin Media "Bolt footy" by Bartle Bogle Hegarty The Olympic sprinter Usain Bolt and Sir Richard Branson appear in Virgin Media s latest ad promoting the service as the sole means of accessing every live sports TV channel in the UK. Bartle Bogle...

Suzuki "S-Cross Dancing On Ice" by ITN Productions and the7stars Suzuki created an ad showing "dancing" cars for the final of ITV s Dancing On Ice . It coincided with the car-maker s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday...

Thomson Cruises "dream runners" by TUI/Hill & Knowlton Strategies The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises base at Montego Bay. The YouTube campaign was created in-house by Thomson s parent, TUI...

Nissan "#UniteAndExcite" by TBWA\London Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan...

BBC "nature" by Rainey Kelly Campbell Roalfe/Y&R The BBC has launched a TV ad to promote its coverage of the 2014 Sochi Winter Olympics. Rainey Kelly Campbell Roalfe/Y R created the spot, which features the Game Of Thrones actor Charles Dance as...

Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...

Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...

Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...

Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...

Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...

Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...

Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...

Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.

Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.

McDonald's 'we all make the Games' by Leo Burnett London McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.

Olympic news

Want a tactical ad? Should have gone to Specsavers

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 
The first World Cup to go viral - thanks to old and new media convergence

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 
Turkey of the week: Quorn, Big Communications

Turkey of the week: Quorn, Big Communications

James Swift thinks Quorn s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah lovely chap though the Olympic double-gold-medallist seems is such a charisma vacuum that it s tough not to...

 
Commonwealth Games ad round up

Commonwealth Games ad round up

As the Glasgow 2014 Commonwealth Games kick off Campaign looks at some of the advertising that has aired in its run-up.

 
The Commonwealth Games gives us all something to cheer about

The Commonwealth Games gives us all something to cheer about

Put aside your cynicism and shake off that sports fatigue, "the Friendly Games" maybe aren't so friendly after all.

 
British brands 'need more than ballsy ads', says Mary Portas

British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.

 
Mobile to rocket to 40% of UK adspend by 2018

Mobile to rocket to 40% of UK adspend by 2018

UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer.

 
Top 10 creative Specsavers ads

Top 10 creative Specsavers ads

After Specsavers quickly reacted to the footballer Luis Suárez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads.

 
Quiet Storm wins Olympic Village ad account

Quiet Storm wins Olympic Village ad account

Quiet Storm has won the advertising account for Get Living London, the company managing the property known as Athletes' Village during the 2012 London Olympics, after a competitive pitch.

 
Things We Like: EE's Glasto Wi-Fi freebie

Things We Like: EE's Glasto Wi-Fi freebie

The Glastonbury Festival partner EE has promised free Wi-Fi for all revellers. Inspired by the dairy herd at Worthy Farm, each 4G Wi-Fi hotspot takes the form of a life-size, fibreglass cow. They will bring a superfast broadband experience to the rur...

 
Campaign Viral Chart: Cannes Film Lions special

Campaign Viral Chart: Cannes Film Lions special

John Lewis and Honda have made it onto the top 10 most-viewed ads from the hundreds of entries shortlisted in the Film Lion category at Cannes.

 
ITV attracts highs of 20.3m viewers for England's defeat by Uruguay

ITV attracts highs of 20.3m viewers for England's defeat by Uruguay

ITV attracted audience highs of 20.3 million for England's crucial World Cup showdown against Uruguay last night, making it the nation's biggest shared media moment since the London 2012 Olympics.

 
 

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