Latest Olympic 2012 ads
Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...
Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.
Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.
Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.
McDonald's 'we all make the Games' by Leo Burnett London McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.
Puma 'and then Jamaica conquered England' by Droga5 Puma is celebrating Usain Bolt's three gold medals at the Olympic Games with a billboard ad.
The Sun 'get involved' by Grey Grey London has created its first campaign for The Sun since winning the News International account in April.
Nike 'greatness anywhere' by Wieden & Kennedy Portland Nike launched a major global campaign, "find your greatness", during the Olympic Games aiming to celebrate the greatness of everyday people.
P&G 'biggest fan' by Wieden & Kennedy Portland In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.
McDonald's 'we all make the Games' by Leo Burnett McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.
The Times 'the paper of records' by CHI & Partners The Times has launched a digital out-of-home campaign by CHI & Partners targeting London commuters with a preview of the next day's headlines.
GE 'works' by BBDO New York GE has released three TV ads in the US to tie in with its position as a worldwide partner of the Olympic Games.
Old Spice 'I will live forever' by Wieden & Kennedy Portland Old Spice converts a geek into a muscle-bound paragon of manliness in its latest spot by Wieden & Kennedy Portland.
Camelot '100 millionaires' by AMV BBDO Camelot has released a TV spot by Abbott Mead Vickers BBDO aiming to thank National Lottery players for helping to fund the London 2012 Olympic and Paralympic Games.
McDonald's 'we all make the Games' by Leo Burnett McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association.
Gatorade 'I will not stop' by TBWA\Chiat\Day Gatorade has released a spot by TBWA\Chiat\Day starring Usain Bolt.
Adidas 'take the stage' by Sid Lee Adidas has unveiled its Olympics-themed brand advertising campaign.
Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.
As well as specialising in global news, ITN is now creating advertising through its creative hub, Mark Browning explains.
General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.
Broadchurch, a ratings and social media smash, may force some to reappraise 'old-fashioned' television. Alasdair Reid reports.
Work Club has won Adidas UK's social media business following a competitive pitch.
Fanta is looking for an agency to handle a European campaign, after the Coca-Cola brand posted strong volume growth in the first quarter.
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The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.