Latest Olympic 2012 ads


Asics "it's a big world. Go run it" by 180 Amsterdam Amateur runners and professional athletes feature in a new global campaign for Asics. 180 Amsterdam created the activity, which comprises a 60-second TV spot that will air during sports events around the world, a longer...

Nike "tomorrow starts now" by Wieden & Kennedy São Paulo Nike has released a campaign urging on Brazilians ahead of the 2016 Olympic Games, which are being held in Rio de Janeiro. Wieden Kennedy S o Paulo created the spot, which features players from Brazil...

Virgin Media "Bolt footy" by Bartle Bogle Hegarty The Olympic sprinter Usain Bolt and Sir Richard Branson appear in Virgin Media s latest ad promoting the service as the sole means of accessing every live sports TV channel in the UK. Bartle Bogle...

Suzuki "S-Cross Dancing On Ice" by ITN Productions and the7stars Suzuki created an ad showing "dancing" cars for the final of ITV s Dancing On Ice . It coincided with the car-maker s "#giveanscross" campaign, which promises to give an SX4 S-Cross away every Monday...

Thomson Cruises "dream runners" by TUI/Hill & Knowlton Strategies The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises base at Montego Bay. The YouTube campaign was created in-house by Thomson s parent, TUI...

Nissan "#UniteAndExcite" by TBWA\London Nissan has released a cinema ad featuring its brand ambassador, the Olympic gold medal-winning cyclist Sir Chris Hoy. TBWA\London created the spot, which opens in an empty velodrome. It cuts from images of a Nissan...

BBC "nature" by Rainey Kelly Campbell Roalfe/Y&R The BBC has launched a TV ad to promote its coverage of the 2014 Sochi Winter Olympics. Rainey Kelly Campbell Roalfe/Y R created the spot, which features the Game Of Thrones actor Charles Dance as...

Alfred Dunhill "fire and ice" by Just So Alfred Dunhill has released the third instalment of its content series "portraits of achievement". The work was created by Just So and profiles the Olympic biathlete Lee Jackson. The content can be viewed on YouTube,...

Wuaki.tv "dare to be different" by McCann Barcelona Wuaki.tv, the cloud-based entertainment company, has launched a multimedia campaign in the UK after hiring UM London as its media agency. The ad, created by McCann Barcelona, goes back in time and shows footage of...

Marks & Spencer "meet Britain's leading ladies" by RKCR/Y&R Marks Spencer has released images from its star-studded autumn campaign, which launches on 3 September. The work, by Rainey Kelly Campbell Roalfe/Y R, features 12 inspirational British women from different backgrounds. They include the actress...

Virgin Media "Blot" by Bartle Bogle Hegarty Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband,...

Halfords "Tour de Britain" by Mother Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters...

Evans Cycles "Hoy Bikes" by Antidote Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes,...

Evans Cycles "the great Evans Cycles trade-in" by Antidote The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities...

Virgin Media 'brilliance as standard' by BBH The latest print work for Virgin Media is based around the Olympics star Mo Farah's victory gestures.

Eurostar 'bring something interesting back' by AMV BBDO Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Adidas 'All in. All 2012' by Iris Worldwide Adidas is allowing people to help customise 41 pairs of red Adidas shoes during the Paralympic Games.

Olympic news

The best way forward? Turn around and look back

The best way forward? Turn around and look back

There's an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the Government Digital Service Sprint 15 conference, Martha Lane Fox said that breathlessness wasn't enou...

 
Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

 
Mark Roalfe's favourite BBC ads

Mark Roalfe's favourite BBC ads

Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation.

 
Rainey Kelly and Auntie Beeb: throughout the years

Rainey Kelly and Auntie Beeb: throughout the years

Rainey Kelly Campbell Roalfe/Y&R has, once again, retained the BBC advertising account after a competitive pitch. Campaign takes a look at some of RKCR/Y&R's best ads for the broadcaster.

 
Why we're loving: Lenka Tanner, head coach, AquaStars

Why we're loving: Lenka Tanner, head coach, AquaStars

Tell us about the project. I received an e-mail out of the blue from the agency, which was looking for freedivers or synchronised swimmers. I thought it sounded like an exciting opportunity. The whole experience has been such a whirlwind and, althou...

 
Watch: Wieden & Kennedy's Tesco ads

Watch: Wieden & Kennedy's Tesco ads

As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.

 
Paddy Power backs David Ginola's Fifa bid

Paddy Power backs David Ginola's Fifa bid

David Ginola, the model, actor, pundit and former footballer, today launches his bid to replace Sepp Blatter as Fifa president in a campaign for Paddy Power.

 
Top 10 celebrity turkeys of the year

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 
Top 10 turkeys

Top 10 turkeys

1. Flava-It unleash your meat lust , Code Computerlove A girl going on a suggestive psychedelic journey after eating a meat bap at a party hosted by hipsters was never going to be funny or clever. This ad has definitely fallen flat with its...

 
Google launches 2014 Zeitgeist video

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 
Digital Innovation Agency of the Year 2014: R/GA London

Digital Innovation Agency of the Year 2014: R/GA London

Placing its faith in Beats has paid off handsomely for the London outpost of the US digital giant, but quality work for Heineken, Google and Unilever illustrated the agency's strength in depth.

 
ZenithOptimedia downgrades global ad forecast

ZenithOptimedia downgrades global ad forecast

ZenithOptimedia has downgraded its global ad forecast by 0.4 per cent, citing decline in advertiser confidence related to the conflict in Ukraine and the weak Eurozone.

 
 

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