OPINION
Here's to the non-conformists
So one of football s managerial greats has gone. Sir Alex Ferguson s era is finally over. The BBC s chief football writer, Phil McNulty, sums him up in three words : "Charismatic, explosive, contrary." It is the latter that explains his brilliance,...
Creatives can still win war with number-crunchers
Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome c...
A view from the top
Saturday am: PIA303 Lahore to Karachi, a chance to review the last three days with Taher Khan. Pakistan is one of our fastest-growing markets. Afternoon is "free". Why do I love Karachi so much? Untamed energy, ultimate melting pot, little conven...
A view from the bottom
I ve just read, on a fascinating new Tumblr, that you know you ve been in advertising for too long if you think "impactful" is a word and you wear a woolly hat indoors. I m a relative newbie, so this news makes me scratch my head (beanies can reall...
Latest from the blogs
-
How older creatives can future-proof their careers
NABS
22-May-2013
Words by Alistair Proctor, Creative careers coach at NABS
Recent issues of Campaign have both celebrated Patrick Collister’s appointment and examined why older creatives have such a hard time of it. Here is an example of age securing a plumb job as head of design in a youth dominated business. For me however, it wasn’t the fact that he’s been hired as an older creative that struck me, it was that I’ve always known Patrick not as an art director, or in this case a designer, but as a copywriter. He is also a very effective Creative Director and I imagine that that is why he’s been hired.
-
CYBER BUBBLE WRAP, AND HOW TO ACTIVATE IT
Lol and Nat
21-May-2013
Apologies in advance for what may be a darker post than usual. Dark, but in some way practical, I hope.
Yesterday a friend and co-member of the DDC* and I hit upon a realisation. At the risk of sounding curmudgeonly, wouldn’t it be nice if there was a way to magically edit those bits of the internet that remind you of things you’d rather not be reminded of? Banners, Facebook ASUs, emails, etc.
-
YOU DON’T HAVE TO BE A PREDATOR TO BE PREDATORY
Dave Trott
21-May-2013
In 1990 Iraq invaded Kuwait.
By 1991 it escalated into what became known as The First Gulf War.
Kuwait couldn’t be allowed to just fall into the hands of a military dictator.
Everyone was outraged.
Kuwait would have to be invaded.
Iraq would have to be thrown out. -
Why do clever people keep doing stupid stuff?
Andy Nairn
20-May-2013
Everybody’s heard of the code-crackers of Bletchley Park. The boffins at this Buckinghamshire mansion were responsible for British Intelligence’s biggest breakthrough of all time and were instrumental in turning World War II in the Allies’ favour. They deciphered the Germans’ infamous Enigma code, were hailed by Churchill as “the geese that laid the golden eggs but never cackled” and have been immortalised in several blockbuster movies and books.
-
Undervalued
Jonathan Staines
20-May-2013
Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point?
-
Shock value
Jonathan Staines
16-May-2013
My three-year old daughter has discovered swearing. Three-year old style swearing. Somehow she has discovered that ‘poo’ is different from other words and so occasionally, when you ask what she’d like for tea or what she wants on her toast, she’ll tell you ‘poo’. And then she waits for a reaction. She knows there should be one.
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Manager - Oxon Allen Associates (Oxford) Ltd £30,000 - £35,000 plus bonus, Oxfordshire
- Marketing Brand Manager / Restaurants / £40-£50k + bonus + car Salt £40000 - £50000 per annum + bonus, bens & car allowance, London
- Account Director - Oxford Allen Associates (Oxford) Ltd £52,500 , Oxford, Oxfordshire
- Account Executive - Promotional Marketing Stonor £18k - £21k, Central London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter isn’t a social network site, say some teens
Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.
