I have seen the future. And it speaks Spanish (and English). When US voters consider their next president in 2016, they might be choosing between two Latino candidates Julian Castro and Marco Rubio. The US is changing. And there is no better plac...
With two weeks to go until the general election, I m finding it really hard to judge which way the wind is blowing. The two main parties (if we can still call them that) are jumping around in their messaging, ducking and diving according to the lates...
"Too long, didn't read". Microsoft's chief envisioning officer, Dave Coplin, swept into our offices this month to remind us that behind every bit of tech, there's a human being.
The promise of virtual reality has been around for more than a quarter-of-a-century and, at several points, this technology seemed on the brink of breakthrough. But it is only with Oculus Rift and its rivals that VR has reached a threshold at which...
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TESCO: BRAND KARMA
Tesco’s founder, Jack Cohen, famously based his business on the mantra “pile ‘em high, sell ‘em cheap”. It’s a philosophy that seems out of step with twenty-first century retail and is, perhaps, the kind of thinking that has led Tesco to the dismal results that have humbled the brand today.
GREAT ADVERTISING ISN’T JUST GIMMICKS
Iâve just seen the freshest piece of advertising Iâve seen in years.
But it wasnât advertising.
At least not in the sense the new media gurus mean: mobile-optimised, content-curation, storytelling, native advertising, big data, multi-screen experience, video-play platform.
It’s Time To Play The Music; It’s Time To Light The Lights.
In 2006, I stopped going to the theatre.
We had a one year old, and nights out were precious.
Theatre just seemed too risky. Every now and again you’d see a cracker, but more often than not it would be some overly-earnest, self-indulgent, impenetrable shite.
RAGING AGAINST THE MACHINE
It’s no surprise that Apple is at the top of Interbrand’s Best Global Brands list but the accompanying profile of the brand ( http://www.bestglobalbrands.com/2014/apple/ ) is rather worrying. In it, we discover that Wired magazine described “the new Apple ecosystem” as having “turned our world into one “huge ubiquitous computer…all around us, all the time.”
DIFFERENT IS WORTH MORE
Chris Blackwell was born in Jamaica and went to school in England.
When he went home to Jamaica he tried various jobs, but didnât like any of them.
The only thing he loved was Jamaican music.
Real, Real, Real.
We all know about the importance of authenticity.
It’s been part of the bullshit bingo in agency-land for some time.
Even five years ago, on writing a piece for the US Huffington Post about authenticity, I was sufficiently worried that the word strayed far enough into cliche territory that I made a clumsy attempt to aim-off for it.
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- Marketing Assistant Ball & Hoolahan £21,000 per annum, London (Central), London (Greater)
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- Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards