I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.
A recent reunion at my village school was a reminder of how much your earliest years shape you. I once made a stab at a career in advertising, but it finished before it began - me having been stumped by the second question on Young & Rubicam's 1994 g...
The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.
What does the word independent mean to you? For years, I grew in the fertile environment of London's digital agencies, so I can't read the word without seeing the smiles of suddenly rich agency founders as they hand the keys for their funky empire to...
It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...
Latest from the blogs
THROWING MONEY AWAY
European farmers throw away three hundred million tons of fruit and vegetables a year.
There’s nothing wrong with them but they’re mis-shapen.
So the supermarkets won’t take them.
The supermarkets will only take perfect fruit and vegetables.
The Empowered Female Consumer: A New Representation of Women in Advertising?
For years we’ve seen the role of the women in advertising evolve; from perfect housewife, to aspirational beauty, we’ve seen high expectations and the pressure mounting on women. The introduction of Photoshop has set the bar even higher for women, as perfection becomes even more impossible for the average woman to achieve. This is largely based on the assumption that just being ourselves isn’t good enough. The role of women in society is defined, and female consumers can often be encouraged to fit the mould.
Advertising is now taught as an academic subject.
It’s a sub-set of marketing.
So you can get a degree in marketing and one of your modules will be advertising.
You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.
TOSSED: BLOWING THEIR OWN BRAND?
Tossed might be a good brand name for a social media platform for coin collectors. Or an app to help Scotsmen choose their cabers. But it’s a salad bar.
Without doubt, the name is hard (ahem) to forget. In many contexts, the word ‘toss’ has a perfectly innocuous meaning. And it is relevant to food. We toss both pancakes and salads.
In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.
She was explaining a book she’d written to a group of people.
One of the men kept interrupting her.
Say No to Dogshit Data
I hate meetings. By definition, they get in the way of doing work.
The meetings I hate most are presentations. They’re an inherently one-sided method of communication, rather than a conversation.
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- LEAD UI DESIGNER - SOUTH MANCHESTER - £55-60K +BONUS+BENEFITS Salt £55000 - £60000 per annum + Bonus + Benefits, Cheshire
- CRM & Social Media Manager | £50k | Leisure/Travel Salt £45000 - £50000 per annum + bonus & bens, Nottinghamshire
- Senior Planner Direct Recruitment £60,000 - £80,000, London (Central), London (Greater)
- Planning Director Direct Recruitment £80,000 - £100,000, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- McDonald's marks 40 years with charity ad
- Radio Times: 50 years of Doctor Who covers