Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.
Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Ma...
User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.
Did you ever wonder why Germans are so goddamn successful? The answer is actually quite simple. Because we want to be. Not funny? Yeah, but that's exactly the point. Get rid of any kind of humour and you will experience success made in Germany.
As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...
Latest from the blogs
We don’t really do religion in our family.
Indeed, the catch-all, non-denominational, multi-faith, woefully inaccurate moniker that we afford to all religions is ‘Jesus Games’.
Some people like to go and play Jesus Games on a Sunday, some on a Saturday, and some on a Friday.
The Trust Trap strikes again
Last week, we were treated to another one of those surveys, listing Britain’s most trusted brands. This time, the top 3 positions were held by the AA, the Post Office and Boots. All famous names, to be sure, and all companies full of integrity. So no doubt we should congratulate them for this momentous achievement. But perhaps our praise should be somewhat muted.
BIG DATA v SMART DATA
A while back, a man went into a Target supermarket in Minneapolis.
He asked for the manager.
He said “I find this offensive. Your store has sent this leaflet, personally addressed to my teenage daughter.
Coupons for maternity clothing, nursery furniture, baby-clothes, baby milk, diapers.
My daughter is still in school, what are you trying to do, encourage her to get pregnant?”
It seemed like a mistake so the manager apologised.
Calling all heroes
Words by Nicky Harris, director of partnerships & events
In a recent i-media article ‘Why people hate the Ad industry’; dishonesty, greed, contrivance and condescension were cited as typical Adland traits – a rather embarrassing image problem for a ‘people business’ dependent on relationship building.
How mobile is driving the native revolution
Piers North is strategy director at Yahoo
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it’s an over-hyped phrase which is just a new way of describing what we do already – creating advertising which is relevant to the editorial experience.
I want a new job, where do I start?
Words by Emma Pratt, careers coach at NABS.
So, you’re thinking that it may be time for a change. Time to move on, step up and advance your career. You may have had a great two, five, ten years with your current employer, learnt a lot, worked with talented people and advanced through the ranks but are just feeling it’s time for a new challenge or a fresh start. Or, perhaps you are feeling stuck in your current role, desperately wanting to move forwards but the opportunity just doesn’t seem to be there.
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of Creative Technology Michael Page Digital £70,000 - £100,000, London
- Business Development Manager f1 Recruitment Competitive, London
- Marketing Manager (Retail / Homeware) f1 Recruitment 55000, London
- Senior Account Manager (Dubai) f1 Recruitment 43000 - 45000, Dubai
- Group M wins Vodafone's £600m media account
- Dare creates European Ryanair ads
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare