I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.
What does the word independent mean to you? For years, I grew in the fertile environment of London's digital agencies, so I can't read the word without seeing the smiles of suddenly rich agency founders as they hand the keys for their funky empire to...
School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...
It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...
The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.
Latest from the blogs
Advertising is now taught as an academic subject.
It’s a sub-set of marketing.
So you can get a degree in marketing and one of your modules will be advertising.
You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.
TOSSED: BLOWING THEIR OWN BRAND?
Tossed might be a good brand name for a social media platform for coin collectors. Or an app to help Scotsmen choose their cabers. But it’s a salad bar.
Without doubt, the name is hard (ahem) to forget. In many contexts, the word ‘toss’ has a perfectly innocuous meaning. And it is relevant to food. We toss both pancakes and salads.
In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.
She was explaining a book she’d written to a group of people.
One of the men kept interrupting her.
Say No to Dogshit Data
I hate meetings. By definition, they get in the way of doing work.
The meetings I hate most are presentations. They’re an inherently one-sided method of communication, rather than a conversation.
Ed McCabe wrote ads, he sold things.
In the days before planners, when creatives could think.
He worked out what the product was, what the market was, what the problem was, and he solved it.
Win a place at the School of Communication Arts, with The Dan Wallace Scholarship
Lol and Nat
Here at BMB we work with a very talented team from the School of Communication Arts called Martin and Olly.
In the year above them at school, there was a wildly talented, energetic and madly passionate kid, Daniel Wallace. Sadly, last year, Dan lost his fist-fight with cancer.
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Sports Mad Digital Designer - Integrated Agency - £30-35K The Creative Recruiter £30-35K plus bens, London (Central), London (Greater)
- Digital Designer - Integrated Agency - £40-45K The Creative Recruiter £40-45K plus bens, London (Central), London (Greater)
- Account Director - Experiential Major Players £45000 - £50000 per hour, London (Central), London (Greater)
- Junior Creative Designer Blue Skies Marketing Recruitment £22000 - £25000 per annum, London (West), London (Greater)