OPINION

Sorrell is the undisputed master of riding two horses at same time

Sorrell is the undisputed master of riding two horses at same time

During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...

 
 
The TV debate saga has little to do with politics

The TV debate saga has little to do with politics

TV debate row, Kitchengate - British politics continues to fail to treat people like adults.

 
 
Global viewpoint from Israel

Global viewpoint from Israel

Israel is known around the world as the "start-up nation". The journalists Dan Senor and Saul Singer s book of the same name created a stampede of interest in how a small country has built such outsized global economic and business influence, particu...

 
 
Tech viewpoint on taking risks

Tech viewpoint on taking risks

"Fail fast, fail often" is a familiar business phrase, but perhaps counter-intuitive for many recession-scarred marketers who have learned to live in a world of safe bets. But, as the economy slowly recovered, it seems marketers have their mojo bac...

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Latest from the blogs

  • Steve Edge: The Future Doesn’t Just Happen NABS 1-Apr-2015

    Prophet. Madman. Wanderer. And there it was, in those three words the makings of what was undoubtedly one of the most memorable and iconic Tuesday Club Talks NABS has hosted.

    photo

    The voice behind the profanities came from the indomitable Steve Edge who declared that at the age of four, having discovered fat marker pens, plastic scissors and glitter, that his career in design was born. We, the audience were hooked.

    Read more on Steve Edge: The Future Doesn’t Just Happen…

  • DON’T OVERTHINK IT Dave Trott 1-Apr-2015

    (From ‘THE OTAGO DAILY TIMES’ – New Zealand.)
    “We were trapped for thirteen hours in our own car” Brian Smith explained to reporters in Alexandra, “and the emergency services told us that we’d have died if we’d been there for another half hour.
    It’s a keyless car, so when the door was shut and we didn’t have the transponder key, we couldn’t get out.
    We tried to smash the window with a car jack, and we sounded our horn, but it was Guy Fawkes Night and nobody noticed it, due to fireworks.
    We were trapped.
    By morning, my wife Molljeanne was unconscious and I was struggling to breathe, when neighbours finally rescued us and took us to hospital.
    I’ve since been shown that I could have opened the door manually with the door handle, but I didn’t know that then.
    I thought the doors would only work with the transponder, so I didn’t try the handle.
    I think all owners of keyless cars need to educate themselves in how to operate their car.”
    So let’s get this right.
    This guy and his wife sat in their car for thirteen hours and nearly died because it didn’t occur to them to try the door handle.
    That sounds pretty stupid, we’d never do that would we.
    And yet we do it every day.
    We are so overwhelmed by how complicated we’ve made everything we’ve lost the ability to use simple plain old common sense.
    No wonder creative departments are confused.
    What exactly is their job?
    Is it: native advertising, content curation, storytelling or ideation, big data or hyper local, demographics or psychographics, semiotics, neuro-linguistics, or behavioural economics, choice architecture, cognitive dissonance, loss aversion bias, the sunk-cost heuristic, hyperbolic discounting, or confirmation bias, CRM, SEO, KPI, RPI, or CSR?
    In fact they’re expected to know about all of these.
    And yet.
    Recently, Tim Bell was giving a talk on political advertising.
    He and Saatchi helped Thatcher win three elections in a row.
    They know all about the complicated world of political advertising.
    Tim said this:
    “There are two strategies in political advertising.
    Either: It’s time to change.
    Or: It’s not time to change.”
    Tim and Saatchis won Thatcher three elections in a row by keeping it simple.
    One of the simple things Tim understands is the difference between advertising and marketing.
    Advertising isn’t marketing.
    Advertising is the voice of marketing.
    But most advertising people don’t know that.
    Consequently a lot of advertising looks like a marketing mood film with a two second logo on the end.
    It keeps everyone in the client’s marketing department happy.
    It ticks all the boxes.
    And it’s bland and invisible to the consumer.
    Because everyone forgot the simple job.
    Will ordinary people notice it?
    Why should they buy it?
    We don’t ask those questions because everything is too complicated.

    Read more on DON’T OVERTHINK IT…

  • I Like Driving In My Car. Nick Jefferson 25-Mar-2015

    - or; What Will Jezza Do Next?

    The rights and wrongs of Clarkson-gate to one side, his ‘moving on’ raises some interesting questions about the relative strength of media brands in the 21st Century.

    Read more on I Like Driving In My Car….

  • THE GREAT LEAP BACKWARDS Dave Trott 25-Mar-2015

    In 1957, a billion Chinese were going hungry.

    Mao Zedong couldn’t admit this was because of the failings of his communist agricultural policies.

    The reason must be something else.

    He heard that sparrows were eating lots of grain.

    Read more on THE GREAT LEAP BACKWARDS…

  • THE DEVIL IS IN THE DETAIL Dave Trott 18-Mar-2015

    Lindsey Stone had a joke going with a friend on Facebook.

    They used to post cheeky, irreverent photos of themselves challenging authority.

    If they saw a NO SMOKING sign they’d take a picture standing next to it with a cigarette.

    Read more on THE DEVIL IS IN THE DETAIL…

  • Judi James: The Importance of First Impressions NABS 17-Mar-2015

    On 10th March, we had the pleasure of welcoming body language and behaviour expert Judi James to host the latest in our Tuesday Club Talk series at the Posterscope London HQ.

    Read more on Judi James: The Importance of First Impressions…


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