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Sweden or, more accurately, the Nordics, has been in the news recently. The Guardian writer Michael Booth had a bit of a "pop", as you say in the UK. He said of the Swedes: "They don t hate you, they are just terrified of unnecessary human contact....
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SXSWi 2014: Day 4 (11 March)
No one likes to watch guys get food in their beards but, if you want to get the best out of your creatives, you should eat with them.
That was a tip from John Maeda, a design partner at venture capital company Kleiner Perkins Caufield & Byers, who was discussing how to manage creative teams at a SXSWi talk called “creativity in innovation & entrepreneurship”. The gender-biased joke was mine.
SXSW…it’s more human than drones and wearable tech
Andy Fowler is executive creative director at Brothers and Sisters
This is the first time I’ve been to the mythical South by Southwest and what struck me is how profoundly human the main themes were.
UNINTENDED CONSEQUENCES OF INTENDED ACTIONS
Rory Sutherland says the best way to make people perform charitable acts is not to appeal to their philanthropic nature.
It’s to appeal to their self-interest.
In other words: never mind anyone else, what’s in it for me?
Understanding that’s how people work is predatory thinking.
Tim Berners Lee bested by robots, creativity is a state of mind
Pete Edwards is chief strategy officer at Engine
There was plenty to keep me occupied on my final day at SXSW. After a pleasant stroll to the centre in sunshine (yes, Texas comes good after 3 days of rain) first up is a session titled ‘Smartphones to Healthphones – a doctor in your pocket’. More grist to the mill that technology is going to change the way we look after our health and wellbeing. We’ve all seen Bones in Star Trek waving a buzzing whirring box over mortally wounded Klingon to check their injuries. Well – it’s coming.
Robots and wristbands take over SXSW
Paul Vallois is managing partner at Partners Andrews Aldridge
Before jetting off to Austin I was subjected to an intense interrogation of where and why I was going by an inquisitive daughter. I answered as best I could with a growing sense that I wasn’t particularly prepared for what I was about to embark upon.
SXSWi 2014: Adland in Austin (Work Club)
After a long day of conference sessions, Liza Bate, senior social strategist at Work Club, spoke to me about what she made of her first SXSWi so far.
Why did you come to SXSWi?
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Senior Sales Manager - Leading Ad Tech Business Ultimate Asset £40000 - £50000 per annum + 100% COMMISSION , London
- Brand Partnerships Sales Manager Ultimate Asset £30000 - £35000 per annum + excellent commission & benefits, London
- Agency Sales Manager - SPORT Ultimate Asset £30000 - £35000 per annum + competitive commission, London
- Artworker - Mid-Weight Major Players £26000 - £28000 per annum, North London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity