Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.
The incredible size of the industry's heart was evident last week at the charity fundraiser and evening of celebration of the life of Nick Milligan.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
Sweden or, more accurately, the Nordics, has been in the news recently. The Guardian writer Michael Booth had a bit of a "pop", as you say in the UK. He said of the Swedes: "They don t hate you, they are just terrified of unnecessary human contact....
Latest from the blogs
I have arrived in Austin, Texas, for South by Southwest Interactive 2014. The journey was smooth except for one tense period, which occurred largely inside my head.
My connection from Detroit to Austin was oversold and Delta was offering $600 dollar vouchers – the airline’s maximum – to anyone who would switch flights.
Campaign’s James Swift calls for SXSWi suggestions
South by Southwest Interactive starts today, making Austin Texas the centre of the world for the tech and creative industries for the next few days. I am lucky enough to be covering the festival for Campaign and will be writing stories and blog posts from lectures, panels, and anywhere else that has air conditioning.
SIMPLE DOESN’T LIE
John McGovern first played for Brian Clough at Hartlepool.
John McGovern liked to dribble the ball past opponents.
He kept it under close control.
One day, in training, Brian Clough called the youngster over to the touchline.
He dropped a ball at his feet.
He said “Run with that ball son, over to the corner flag, round the flag, and back here as fast as you can.”
McGovern did as he was told.
Keeping the ball ahead of him but always in control.
He kept it tight, all the way across the field and back to Clough.
Clough picked up the ball.
He said “Right now do it again without the ball.
Run over to the corner flag, round it and back here as fast as you can.”
McGovern didn’t see the point, but he knew enough not to argue.
He ran as fast as he could.
Arms pumping, legs pounding, feet flying.
He was round the flag and back in no time.
He waited, puffing.
Clough said “Now which was faster, you running with the ball or without the ball?”
McGovern said “Without the ball of course.”
Clough said “Right, now I want you to remember that because that’s how I want you to play.
Pass the fucking ball and run, don’t dribble it.
Pass the fucking ball and run. Have you got that?”
McGovern said it was the best lesson he learned in his career.
Embarrassingly simple, maybe.
Sure, Clough could just have said it.
But it stuck because it hadn’t just been said, it had been demonstrated with all the subtlety of an air raid.
And that’s why it stuck with McGovern for the rest of his career.
And what about the rest of his career?
McGovern said he owed his career to Clough
He followed Clough when he went on to manage a little Second Division club called Derby.
Under Clough, Derby were promoted and won the First Division, the equivalent of today’s Premiership.
Making Derby the best team in England.
McGovern followed Clough when he went to Nottingham Forest.
Like Derby, Nottingham Forest were in the second division.
Like Derby, under Clough, they won promotion.
Like Derby, under Clough, they won the First Division.
Which made Nottingham Forest the best team in England.
Then little Nottingham Forest went on to win the European Cup.
Making them the best team in the whole of Europe.
And the next year Nottingham Forest won the European Cup again.
Making them the best team in all of Europe, two years running.
As McGovern said, Clough liked to keep it simple.
Because everyone understands simple.
Simple sticks in the memory
That’s why simple works.
Stupid people think complicated is clever.
Smart people know better than that.
Steven Moffat at NABS
What do you get when you mix Doctor Who, Sherlock and NABS? Despite sounding like a weird BBC special, this was the treat on offer to NABS Partner Card holders on Tuesday night as Steven Moffat, the brain behind both series, held a live Q&A, hosted at the offices of BBH.
I’M NOT DAVE TROTT BUT YOU DON’T WORK IN ADVERTISING ANY MORE..
I thought I’d try to write a blog in the style of the venerable Mr T.
I’m well aware that it may lack his erudition, wit and insight.
I make no promises. After all: it’s only me.
I’m just copying Dave Trott’s typographic idiosyncrasies because I like to muck around with words.
The symbiosis between advertising and Oscar-winning creativity
William Sargent is chief executive at Oscar-winning content company, Framestore
This weekend sees the red carpet unfurled in Hollywood whilst the world’s eyes analyze A-lister attire and, lest we forget, anticipate the odd award. But what do the Oscars have to do with advertising? This year’s nominee list, widely touted as representing a vintage year, again features people who share their talent with commercials, so proving advertising remains a fertile laboratory for creative storytelling.
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client Services Director Dot-Gap £55k, Central London
- Senior Brand Strategist Rare Selection £75K - £100K, Central London
- Brand / Senior Brand Consultant Rare Selection Salaries from £40K - £85K, Central London
- Brand Consultant Rare Selection Upto £50K + bonus & benefits, Central London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business