I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.
This has been a great year for all of us in the UK, right? A more buoyant industry and lots of fantastic work, not to mention a better performance in the awards shows. Wrong. It s not all good news at least, not in my view. This year has felt to...
Many people think of Seattle as Silicon Valley with more rain but, aside from a love of tech, we re very different places for creative people. Seattle is only the US s 17th-largest city (though, according to Fortune, it is its second-coolest). That...
Tracking users across devices is complex and, as tech giants such as Apple bring out new devices and Amazon reportedly makes its way into the market of the Internet of Things, the challenge is only set to increase. A myth exists in the industry tha...
It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?
Latest from the blogs
IF YOU CAN’T STOP IT, STEER IT
Each year a group of neo-Nazis march through a small German town.
They march to the grave of Rudolf Hess, Hitler’s deputy.
The townspeople hate the neo-Nazis and the march.
FROM TEA TO BISCUITS… AND DAVE DYE’S FIRST BOOK
Lol and Nat
Dave Dye has won many awards.
But today he wins the prize for Most Obliging Entrant to BeforeTheyWereFamous.org In The World Ever.
On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.
THE BEST BOOKS ARE THE ONES YOU ACTUALLY READ
Everywhere you look it’s the same thing: content is king.
Execution is king.
Content is what you find in school textbooks.
It’s information, it’s dull, it’s a penance.
DOING WELL BY DOING GOOD
In the third world, 2 million children die each year from diarrhoea and pneumonia.
But we have a treatment that could save 600,000 young lives.
Is it complicated, is it expensive, is it rare?
Did you see? Did you hear?
Buzz. Word of mouth. Fame. Water cooler chat. Virality. Memes. Tittering (and twittering). Not to mention gossip. So many different words to convey the idea that lots of people are talking about someone or something. And what better way to be talked about than to link yourself or your brand to a popular event or time – sporting, holidays, awards and the like.
WHAT DO YOU USE FOR FUEL?
In his biography Peter Mead talks about his first job.
He was sixteen, he’d just left school with two ‘O’ level GCSEs.
He was applying for a job as a dispatch boy.
- Marketing Automation Manager (Demand Generation) - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Brand Strategist - award winning brand consultancy JEFFERSON 80-90k plus benefits, London (Central), London (Greater)
- Design Director Major Players Ã‚£50000 - Ã‚£65000 per annum, City of London
- Senior Designer x2 Major Players Ã‚£35000 - Ã‚£50000 per annum, London
- Marketing and Insight Project Manager Salt Ã‚£300 - Ã‚£400 per day, Bristol