RUSSELL DAVIES

Russell Davies: Small insights are at times more helpful than the big picture

Sometimes there isn't a big single truth. Sometimes you can't wrap everything up into a convenient theme, even if you type really hard and drink strong coffee.

 

Russell Davies: If you're a planner, prepare to unleash your creative streak

I'm teaching a course in a couple of weeks and I'm worrying what to talk about. It's one of a series of seminars for senior planners and my bit is called "Making the most of your creativity".

 

Russell Davies: If we keep data, we have responsibility for how it is shared

The other week, I was talking about the Quantified Self and data in that silly, self-regarding sense of logging all your habits in some vague attempt to understand yourself better or, perhaps, to outsource your showing off.

 

Russell Davies: The stack mentality makes marketers' lives more difficult

When I was a young TV buyer, there were a bunch of regional ITV companies that all had local monopolies in their area. I'm simplifying madly here, and probably misremembering, but if you wanted a national campaign, you had to talk to them all.

 

Russell Davies: You should question who actually owns your Quantified Self

I'm writing this first thing on Sunday morning, sitting outside Bar Italia in Soho. I like coming here to do this - it makes me feel like Hemingway. I bet he'd have come here if he'd had the gumption to write a weekly column about media and technolog...

 

Russell Davies: Marx can help you understand today's bewildering world

It's easy, sometimes, to feel like a bewildered old duffer. The pace of change, the plethora of resources, the sheer amount of things you're supposed to know something about.

 

Russell Davies: How social media is becoming better at managing your time

A year ago today, I was at a trade fair for robots in Lille.

 

Russell Davies: Ad creatives could find their jobs under threat - from robots

Who, would you say, in the marketing and communications world, has been least affected by the technological developments of the past 20 years?

 

Russell Davies: Agencies must find their own ideas and not just look to TED

I was flattered and alarmed to see myself on the internet the other day.

 

Russell Davies: Tech developments that no-one foresaw are most intriguing

The most joyous aspects of emerging technologies are those that no-one predicts - or those that live at the margins of the emerging networks.

 

Russell Davies: The rise of curation platforms has great potential for brands

I have to warn you. This week, I'm going to use one of the most egregious and abused terms of the past decade. I apologise, but it has to be done. I'm going to do it: I'm going to say "curation".

 

Russell Davies: Cheap screens are encouraging lazy advertising from all

There aren't many things that guarantee disruption.

 

Russell Davies: It's time to educate your clients to the reality of 3D printing

One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world.

 

Russell Davies: Why agencies may be longing for the death of Hollywood

You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington.

 

Russell Davies: Attention adland - drones are going to take over our lives

What's that buzzing sound? Can you hear it? Outside the window? Is it a drone? One of those buzzy things, hovering outside your building? No? It will be soon. If I had to point at a media trend, something that'll be as interesting and significant as ...

 
 

Russell Davies is the head of planning at R\GA London



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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.