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Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

 
 
Pick of the week: The Pilion Trust, Publicis London

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

 
 
Turkey of the week: Dove, Ogilvy & Mather Brasil

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

 
 
Watch: Post Office '24-hour Property Challenge' on Channel 4

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 
 
Peperami partners Doc Martens in £3m campaign

Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

 
 
Powerade launches global World Cup campaign

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 
 
Dove launches first cinema campaign with 'real beauty' sequel

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 
 
Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 
 

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Digital dilemmas: Online video

Digital dilemmas: Online video

In the first of a new series, our digital expert answers a query with a guide to video success online.

 
 
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity

Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity

Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.

 
 
Digital Trends: Consumers want to preserve their right to anonymity online and keep control

Digital Trends: Consumers want to preserve their right to anonymity online and keep control

Some 39 per cent of UK consumers want the information they share online to be automatically removed after a specified time, and over half of global consumers (59 per cent) are more likely to buy from brands that allow them to update their own privacy...

 
 

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