Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Campaign Viral Ad Chart
The Campaign Viral Chart, compiled and produced in conjunction with Unruly, ranks the best and most-shared viral ads and branded videos across Facebook, Twitter and the blogosphere.
Universal Pictures has risen through the viral chart to second place this week, while Jean-Claude van Damme's "epic split" for Volvo Trucks remains on top with 429,729 share.
Volvo Trucks' ad starring Jean Claude Van Damme has bested John Lewis's Christmas ad this week after being shared almost two million times in the past seven days.
John Lewis tops this week's viral chart with the only Christmas ad in the most-shared listings this week.
Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday.
Sony's latest games console, the PlayStation 4, has entered the chart this week ahead of its expected release in November.
MGM, the Hollywood studio, has shot to the top of the most-shared ad chart this week with an online video promoting its remake of the 1976 film, 'Carrie', starring Chloe Grace Moretz.
GoPro, the camera manufacturer, tops the viral chart this week with a video of a fireman rescuing a kitten.
Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week.
True Move, the Thai mobile operator, tops this week's chart with an emotional ad that has been shared 701,396 times in the past seven days.
Samsung's Galaxy Note 3 has bested this week's launch of the iPhone 5S and 5C devices, the former ranking seven places above the latter, according to video-sharing figures from Unruly.
LG, the electronics manufacturer, has topped the viral chart this week with a hidden-camera video to promote its new 84-inch television.
Kia's dancing hamsters return to this week's viral chart in an ad featuring Lady Gaga's newly released single, 'Applause'
'Grand Theft Auto''s latest instalment, taking the video game into a multi-player online environment for the first time, tops this week's viral chart with more than 120,000 shares in the past seven days.
Marmite's latest ad, which has generated more than 400 complaints since it broke last week, has become one of the most-shared ads this week.
DirecTV, the American broadcaster, has topped the viral chart this week with 186,000 shares of its "football on your phone" ad.
Heineken has taken the most-shared accolade with just 14,191 shares this week in a slow seven days for ad sharing, according to figures from social video experts Unruly.
O2's ad depicting the story of a cat making the life-changing decision to "be more dog" moved from fourth place into first place this week.
Grand Theft Auto tops the Campaign Viral Chart as the most-shared ad for a second week in a row with a video that offers gamers a first look at the fifth game in the series.
A video for Reprieve, the human rights for prisoners charity, has entered the viral chart in third place this week, behind ads for Honda and the latest 'Grand Theft Auto' video game.
Jay-Z has taken first place in the Campaign Viral Chart once again, after a week off the top spot, with a follow-up to the "Magna Carter Holy Grail" ad for Samsung.
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