War of The Words: New talent shines as open-mic winner takes top prize

War of The Words: New talent shines as open-mic winner takes top prize

Tony Jiang took the top prize yesterday as well as winning The Huffington Post UK's open mic section at Campaign's War of the Words competition for new advertising talent.

 
War of the Words: Highlights and interviews with the winners

War of the Words: Highlights and interviews with the winners

  • Media

Campaign's debut War of the Words event gave advertising's next generation the chance to pitch their ideas about the future of the industry - watch our video report for highlights and interviews with the winners.

 
Meet the War of the Words speakers

Meet the War of the Words speakers

Speakers will address how creativity, planning, brands and media might change the face of advertising and the way it works.

 
Meet the speakers in the War of the Words open-mic competition

Meet the speakers in the War of the Words open-mic competition

Campaign and The Huffington Post will host future stars of the industry in the open-mic strand of War of the Words.

 
 

 


Campaign's War of the Words, in association with The Huffington Post UK, is a new half-day, fast-paced event where speakers, all aged 30 or under, will present ideas that may shape the future in profound ways.

Like The Advertising Association's Front Foot Initiative, it will show the industry the reality of the world in which these speakers – advertising’s future - have grown up.

Think of the issues and the complexity of this environment. Advertising to children and the invasion of privacy concerns many people. The confidence of the general public in advertising is in long-term decline. Explosions of blogs, social networking pages and wikis allow consumers to publicly voice their negative opinion on brands, products and advertising. In the younger generation of talent lies an amazing array of new ideas and new thinking about the business. If we put it all together, will a more hopeful view of the future emerge?

At War of the Words, we will attempt to do this. Our speakers will be drawn from different disciplines and territories. Each will present for 15 minutes maximum.

Speakers will address how creativity, planning, brands and media might change the face of advertising and the way it works.

In an exciting twist to the usual conference format, our delegates and panel of judges will assess each speaker and judge each round via push-button voting technology.

The X Factor-style judges will be Nikki Crumpton, the chief strategy officer of McCann London, David Hackworthy, a founding partner at The Red Brick Road, and Johnny Hornby, a co-founder of CHI & Partners.

There will also be an open-mic strand, open to agency talent of 25 or under, students and any madly hungry young people. In this section, promoted by The Huffington Post UK, ten people will be asked to pitch an idea that can be expressed with a statement starting with two words: "I believe." They will explore their idea in just three minutes.


Sponsored by

The Huffington Post UK is delighted to be the headline sponsor of Campaign's War of the Words event and help provide the industry with a new platform for media's bright young talent.

Launched in July 2011, just in time for an unprecedented news-packed summer, it was immediately clear The Huffington Post UK had a place in the UK media landscape with its unique mix of reporting and live blogging - providing consumers with multiple angles on breaking news across politics, entertainment, lifestyle, technology, education and more. In addition, HuffPost UK provides an entrepreneurial platform for self-expression, allowing anyone to be a blogger and talk passionately about subjects close to their heart.

So for us, being associated with the War of the Words is a perfect fit. You may have noticed there are ten open-mic slots available for anyone young enough, eloquent enough and, dare I say it, brave enough to get up on stage on their own personal soapbox and win the crowd over to their way of thinking (e-mail us at wotw@huffingtonpost.com if so, by October 31st). And for the winner, there's a weekend in New York up for grabs, so we're looking forward to receiving some great entries. We're also hoping to stir up some interest in all those aspiring writers out there (whatever age you are) to join in the debate. Remember, if you have something to say, say it on The Huffington Post!

www.huffingtonpost.co.uk


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