What do experts from 10 leading companies think will be the next big thing(s) in digital?

Read and listen to what our experts have to say in essays and short films and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson.

AnalogFolk: The wisdom of friends

AnalogFolk: The wisdom of friends

  • Media

Savvy companies are now less interested in Facebook 'likes' and are seeking brand advocates.

 
 
Digital learns to play a new role: Roundtable discussion

Digital learns to play a new role: Roundtable discussion

Clients want social currency that people can use, enjoy, play with and share wherever they spend their digital lives. Stuart Derrick reports on the new challenges.

 
 
Running just to stand still

Running just to stand still

The speed of digital leaves many businesses in its wake. Agencies must act on ideas more quickly and be flexible.

 
 
Elvis: Press Refresh

Elvis: Press Refresh

  • Media

As the digital landscape and the tools that it offers keep evolving, so must a brand's marketing model.

 
 
VML: The distraction of shiny objects

VML: The distraction of shiny objects

  • Media

Our focus on the future makes us look like dogs chasing squirrels.

 
 
G2: Data at the core

G2: Data at the core

  • Media

It is up to brands to take advantage of the abundance of customer data now available to them by translating these insights into engaging ideas.

 
 
Saint@RKCR/Y&R: Nothing new about innovation

Saint@RKCR/Y&R: Nothing new about innovation

  • Media

A truly innovative company must be flexible, encourage diverse ideas and not be afraid to fail.

 
 
LBI: The blended future

LBI: The blended future

  • Media

Predicting digital's future is nothing more than a gamble. Better to take the talent at hand and use the right people to deliver the right solution.

 
 
SapientNitro: Idea engineering

SapientNitro: Idea engineering

  • Media

The most important thing in digital is to ignore that it exists, and then sit down with your clients and concentrate on their core business issues.

 
 
MBA: Proof vs Social Ridicule

MBA: Proof vs Social Ridicule

  • Media

Socially led digital advertising can be risky for clients, so providing evidence it works is crucial.

 
 
 

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