The Year Ahead For...Creativity
With a little help from Russell Grant, Jonathan Burley predicts TV and online work coming together as one and adland going crazy for apps.
The Year Ahead...2013
The Year Ahead For...Marketing
Roisin Donnelly says a focus on insight, innovation and integrity can help the marketing industry enjoy another great year amid adversity.
The Year Ahead For...Creative Agencies
Ian Pearman says 2013 could be the year of the algorithm, when data scientists become as vital to agencies as creatives.
The Year Ahead For...Media agencies
Tracy De Groose thinks media shops should learn from the tech industry's test-and-learn approach by doing things quickly and on a small scale.
The Year Ahead For...The City
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
The Year Ahead For...Digital
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Ajaz Ahmed sees the arrival of the self-service airport, the emergence of self-driving vehicles and robots replacing personal trainers in 2013.
The Year Ahead For...Direct marketing
Martin Nieri explains how a changing DM industry can meet the age-old challenge: turning people on to brands.
The Year Ahead For...Production
James Studholme wants creative agencies to mind their manners and work better with their production partners in the coming year.
The Year Ahead For...Account planning
Advertising may be a more complex beast, but Charles Vallance wants planning to get back to basics: laying foundations for great work.
The Year Ahead For...Media planning
The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013, Stuart Sullivan-Martin says.
The Year Ahead For...Technology
Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?
The Year Ahead For...Social media
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.
The Year Ahead For...Content
Dean Baker reckons even if most brands don't aim to be media owners, content is still key to building their reputation and boosting sales.
The Year Ahead For...Television
Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
The Year Ahead For...Newspapers
Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.
The Year Ahead For...Magazines
Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.
The Year Ahead For...Outdoor
Roy Jeans predicts three key developments for out-of-home: interactivity, bigger audience reach and an increase in 'destination' sites.
The Year Ahead For...Radio
Charlie Yeates expects to see a consolidated radio market with bigger brand names, talent integration and digitally minded business models.
The Year Ahead For...Cinema
Danny Barnes believes cinema will continue to up its game in 2013, making it the place to be for both brands and consumers.
The Year Ahead For...Mobile
James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.
The Year Ahead For...Data
Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.
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Making email mobile friendly
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
