The Year Ahead...2013

The Year Ahead For...Creativity

The Year Ahead For...Creativity

With a little help from Russell Grant, Jonathan Burley predicts TV and online work coming together as one and adland going crazy for apps.

The Year Ahead For...Marketing

The Year Ahead For...Marketing

Roisin Donnelly says a focus on insight, innovation and integrity can help the marketing industry enjoy another great year amid adversity.

 
 
The Year Ahead For...Creative Agencies

The Year Ahead For...Creative Agencies

Ian Pearman says 2013 could be the year of the algorithm, when data scientists become as vital to agencies as creatives.

 
 
The Year Ahead For...Media agencies

The Year Ahead For...Media agencies

Tracy De Groose thinks media shops should learn from the tech industry's test-and-learn approach by doing things quickly and on a small scale.

 
 
The Year Ahead For...The City

The Year Ahead For...The City

Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.

 
 
The Year Ahead For...Digital

The Year Ahead For...Digital

Ajaz Ahmed sees the arrival of the self-service airport, the emergence of self-driving vehicles and robots replacing personal trainers in 2013.

 
 
The Year Ahead For...Direct marketing

The Year Ahead For...Direct marketing

Martin Nieri explains how a changing DM industry can meet the age-old challenge: turning people on to brands.

 
 
The Year Ahead For...Production

The Year Ahead For...Production

James Studholme wants creative agencies to mind their manners and work better with their production partners in the coming year.

 
 
The Year Ahead For...Account planning

The Year Ahead For...Account planning

Advertising may be a more complex beast, but Charles Vallance wants planning to get back to basics: laying foundations for great work.

 
 
The Year Ahead For...Media planning

The Year Ahead For...Media planning

The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013, Stuart Sullivan-Martin says.

 
 
The Year Ahead For...Technology

The Year Ahead For...Technology

Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?

 
 
The Year Ahead For...Social media

The Year Ahead For...Social media

Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.

 
 
The Year Ahead For...Content

The Year Ahead For...Content

Dean Baker reckons even if most brands don't aim to be media owners, content is still key to building their reputation and boosting sales.

 
 
The Year Ahead For...Television

The Year Ahead For...Television

Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.

 
 
The Year Ahead For...Newspapers

The Year Ahead For...Newspapers

Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.

 
 
The Year Ahead For...Magazines

The Year Ahead For...Magazines

Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.

 
 
The Year Ahead For...Outdoor

The Year Ahead For...Outdoor

Roy Jeans predicts three key developments for out-of-home: interactivity, bigger audience reach and an increase in 'destination' sites.

 
 
The Year Ahead For...Radio

The Year Ahead For...Radio

Charlie Yeates expects to see a consolidated radio market with bigger brand names, talent integration and digitally minded business models.

 
 
The Year Ahead For...Cinema

The Year Ahead For...Cinema

Danny Barnes believes cinema will continue to up its game in 2013, making it the place to be for both brands and consumers.

 
 
The Year Ahead For...Mobile

The Year Ahead For...Mobile

James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.

 
 
The Year Ahead For...Data

The Year Ahead For...Data

Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.

 
 
Lol and Nat
 
 
Dave Trott

THROWING MONEY AWAY

 
 
 
Tara Beard-Knowland
 
 
Dave Trott

ACADEMIC ADVERTISING

 
 
 
Jonathan Staines

TOSSED: BLOWING THEIR OWN BRAND?

 
 
 
Dave Trott

MANSPLAINING

 
 
 

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