With a little help from Russell Grant, Jonathan Burley predicts TV and online work coming together as one and adland going crazy for apps.
Roisin Donnelly says a focus on insight, innovation and integrity can help the marketing industry enjoy another great year amid adversity.
Ian Pearman says 2013 could be the year of the algorithm, when data scientists become as vital to agencies as creatives.
Tracy De Groose thinks media shops should learn from the tech industry's test-and-learn approach by doing things quickly and on a small scale.
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
Ajaz Ahmed sees the arrival of the self-service airport, the emergence of self-driving vehicles and robots replacing personal trainers in 2013.
Martin Nieri explains how a changing DM industry can meet the age-old challenge: turning people on to brands.
James Studholme wants creative agencies to mind their manners and work better with their production partners in the coming year.
Advertising may be a more complex beast, but Charles Vallance wants planning to get back to basics: laying foundations for great work.
The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013, Stuart Sullivan-Martin says.
Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and better tools to measure its effectiveness.
Dean Baker reckons even if most brands don't aim to be media owners, content is still key to building their reputation and boosting sales.
Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.
Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.
Roy Jeans predicts three key developments for out-of-home: interactivity, bigger audience reach and an increase in 'destination' sites.
Charlie Yeates expects to see a consolidated radio market with bigger brand names, talent integration and digitally minded business models.
Danny Barnes believes cinema will continue to up its game in 2013, making it the place to be for both brands and consumers.
James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.
Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.
Lol and Nat, 05 July 2014, 4:07PM
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