The History of Adevertising in Quite a Few Objects

History of Advertising No 93: Today
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History of Advertising No 93: Today

It is 19 years since Rupert Murdoch's News International pulled the plug on Today. Yet its role in helping free national newspapers from unions and their Luddite grip, and making them attractive to new advertisers, has cemented its legacy.

History of Advertising No 82: Peterhouse
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History of Advertising No 82: Peterhouse

Peterhouse, the University of Cambridge's oldest college, is probably better known for its famous graduates - Michael Portillo and Sam Mendes among them - than as a venue for bringing adland and its critics together.

The history of advertising 27: Roland Rat
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The history of advertising 27: Roland Rat

Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.

The history of advertising 24: Cow Gum
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The history of advertising 24: Cow Gum

It's a safe bet that in a dark and dusty corner of a few creative departments and design studios, there lurks a tin of Cow Gum.

The history of advertising 23: The Seymour
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The history of advertising 23: The Seymour

The "loadsamoney" culture that pervaded adland from the 60s to the 80s - and its sometimes tragic repercussions - symbolically came together when "the Seymour" entered the industry's lexicography.

The history of advertising 18 - Strand cigarettes
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The history of advertising 18 - Strand cigarettes

The 1959 TV campaign for Strand cigarettes seemed to have everything going for it. Not only was it innovative, stylish and intriguing, but it also had a soundtrack people still hum. What's more, it had a central character - the Strand man - that everybody was talking about. It was viral marketing at its best.

The history of advertising 9 - Magic Markers
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The history of advertising 9 - Magic Markers

For almost three decades, no sound was more synonymous with an agency creative department at work than the squeaking of its Magic Markers.

The history of advertising 4 - Cocaine
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The history of advertising 4 - Cocaine

On 9 March 1984, Campaign splashed with a story that had the industry aghast. So incendiary were its contents that the reporter who wrote it pleaded not to be given a byline.

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Five airs history of advertising series

Five is to show a three-part series charting the history of British advertising and how it has reflected and led social change.

History of advertising: No 124: Henry Sampson's A History Of Advertising
History of advertising: No. 142: The Pompeii penis
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History of advertising: No. 142: The Pompeii penis

Amid Pompeii's ruins is a curbstone into which has been carved a penis proudly pointing the way to what was once one of the city's most popular brothels.

History of advertising: No 141: Hoover's free-flights voucher
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History of advertising: No 141: Hoover's free-flights voucher

Hoover's 1992 free-flights offer seemed to defy the laws of marketing gravity.

History of advertising: No 140: Heinz's 57 varieties
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History of advertising: No 140: Heinz's 57 varieties

Henry John Heinz revolutionised the advertising and marketing of mass-produced food.

History of advertising: No 139: Ted Turner's baseball team
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History of advertising: No 139: Ted Turner's baseball team

With the benefit of almost 40 years' worth of hindsight, it's easy to identify Ted Turner's 1976 purchase of the Atlanta Braves baseball team as re­volutionising the way people would watch TV. And the way advertisers would use it.

History of advertising: No 138: The JWT copy test
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History of advertising: No 138: The JWT copy test

How would you describe the colour red to a blind person or - in as few words as possible - what snow is like to somebody who has never seen it?

History of advertising: No 136: ET's Reese's Pieces
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History of advertising: No 136: ET's Reese's Pieces

Modern-day product placement began when an abandoned and famished space-traveller called ET was coaxed out of a wood and into the home of a young boy by his trail of sweets.

History of advertising: No 135: The first creative hotshop
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History of advertising: No 135: The first creative hotshop

Most adlanders would regard creative hotshops as a relatively modern phenomenon.

History of advertising: No 134: Kodak's 1984 Olympics ads
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History of advertising: No 134: Kodak's 1984 Olympics ads

The organisers of the 1984 Olympic Games in Los Angeles were delighted that their event was to be the first of its kind to be funded entirely privately.

History of advertising: No 133: The Wheaties Quartet
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History of advertising: No 133: The Wheaties Quartet

Advertising jingles have their origins in the rhyming cries of 15th- and 16th-cen­tury street vendors, some of which live on in nursery rhymes such as Hot Cross Buns and Molly Malone's cry of "cockles and mussels, alive, alive oh".

History of advertising: No 131: Robertson's controversial brand mascot

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