The History of Advertising in Quite a Few Objects

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No 57: Monkey

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No 55: 'Think Small'

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No 52: The Old Bailey

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50. The ASA's red tick

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49. Humphreys

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47. 16 Goodge Street

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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