The History of Advertising in Quite a Few Objects

History of advertising: No 145: Alex Osborn's brainstormers
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History of advertising: No 145: Alex Osborn's brainstormers

For more than 80 years, BBDO has underlined its commitment to creative potency with its famous mission statement: "The work, the work, the work."

History of advertising: No 144: BMP's Mini Coopers
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History of advertising: No 144: BMP's Mini Coopers

At a time when nothing defined an adman-made-good more than the flashy car he drove, nothing embodied the no-nonsense but publicity-seeking style of the fledgling Boase Massimi Pollitt more than its Mini fleet.

History of advertising: No 143: A 1991 Clio statuette
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History of advertising: No 143: A 1991 Clio statuette

Over almost four decades, the Clio Awards had evolved to become the Oscars of the US advertising industry.

History of advertising: No. 142: The Pompeii penis
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History of advertising: No. 142: The Pompeii penis

Amid Pompeii's ruins is a curbstone into which has been carved a penis proudly pointing the way to what was once one of the city's most popular brothels.

History of advertising: No 141: Hoover's free-flights voucher
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History of advertising: No 141: Hoover's free-flights voucher

Hoover's 1992 free-flights offer seemed to defy the laws of marketing gravity.

History of advertising: No 140: Heinz's 57 varieties
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History of advertising: No 140: Heinz's 57 varieties

Henry John Heinz revolutionised the advertising and marketing of mass-produced food.

History of advertising: No 139: Ted Turner's baseball team
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History of advertising: No 139: Ted Turner's baseball team

With the benefit of almost 40 years' worth of hindsight, it's easy to identify Ted Turner's 1976 purchase of the Atlanta Braves baseball team as re­volutionising the way people would watch TV. And the way advertisers would use it.

History of advertising: No 138: The JWT copy test
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History of advertising: No 138: The JWT copy test

How would you describe the colour red to a blind person or - in as few words as possible - what snow is like to somebody who has never seen it?

History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad
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History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad

Antarctic blizzards don't come more impenetrable than the mystery surrounding a recruitment ad said to have been placed by the polar explorer Sir Ernest Shackleton.

History of advertising: No 136: ET's Reese's Pieces
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History of advertising: No 136: ET's Reese's Pieces

Modern-day product placement began when an abandoned and famished space-traveller called ET was coaxed out of a wood and into the home of a young boy by his trail of sweets.

History of advertising: No 135: The first creative hotshop
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History of advertising: No 135: The first creative hotshop

Most adlanders would regard creative hotshops as a relatively modern phenomenon.

History of advertising: No 134: Kodak's 1984 Olympics ads
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History of advertising: No 134: Kodak's 1984 Olympics ads

The organisers of the 1984 Olympic Games in Los Angeles were delighted that their event was to be the first of its kind to be funded entirely privately.

History of advertising: No 133: The Wheaties Quartet
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History of advertising: No 133: The Wheaties Quartet

Advertising jingles have their origins in the rhyming cries of 15th- and 16th-cen­tury street vendors, some of which live on in nursery rhymes such as Hot Cross Buns and Molly Malone's cry of "cockles and mussels, alive, alive oh".

History of advertising: No 132: The world's most expensive TV commercial
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History of advertising: No 132: The world's most expensive TV commercial

Having concluded back in the 70s that its flagship No5 brand had lost its air of exclusivity, Chanel resolved that bold action was required - and that was to throw money at the problem.

History of advertising: No 131: Robertson's controversial brand mascot
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History of advertising: No 131: Robertson's controversial brand mascot

More than a quarter-of-a-century after he was axed from TV ads and more than a decade since he was "retired", the Robertson's golly remains one of the most controversial brand icons ever created.

History of advertising: No 130: Johann Gutenberg's printing press
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History of advertising: No 130: Johann Gutenberg's printing press

It's hard to imagine a more unlikely architect of the media world as we know it than Johann Gutenberg.

History of advertising: No 129: Josiah Wedgwood's Queen's Ware
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History of advertising: No 129: Josiah Wedgwood's Queen's Ware

Branding was not a term Josiah Wedgwood, the 18th-century potter, would have comprehended.

History of advertising: No 128: Bass Brewery's red triangle
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History of advertising: No 128: Bass Brewery's red triangle

On the last night of 1875, an employee of the Bass Brewery was standing at the head of a queue and facing the prospect of a chilly start to the new year.

History of advertising: No 127: The Holborn Restaurant
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History of advertising: No 127: The Holborn Restaurant

On the corner of London's High Holborn and Kingsway - now occupied by a Sainsbury's supermarket and a glass-fronted office block - once stood a restaurant that can claim a fascinating footnote in the story of British advertising.

History of advertising: No 126: Hugh Salmon's high court writ
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History of advertising: No 126: Hugh Salmon's high court writ

Whistleblowers are rare in adland.

History of advertising: No 125: MTV
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History of advertising: No 125: MTV

Nobody doubts that the music industry was changed forever on 1 August 1981, the day that MTV launched in New York on cable.

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