Although Daniel Starch can't claim to be the father of market research - its origins go back long before his birth at the end of the 19th century - his pioneering work can be said to have helped transform it into the potent tool for advertisers that it has become.
The 51 years that separate the broadcasting of the world's first radio commercial in New York and the first radio ad to run in Britain are testament to the huge differences in cultural attitudes to the medium on each side of the Atlantic.
"Our job is to resist the usual," Ray Rubicam once said.
"The time has come when advertising has, in some hands, reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood."
It was the mid-60s when British advertising started having a voice of its own.
George P Rowell did more than almost anybody to take the US ad industry into the modern age.
The love affair between Soho and Britain's ad agencies has been ongoing for more than half-a-century.
A monster truck called Bear Foot did more than crush a line of cars into heaps of twisted metal for a 1990 commercial aimed at wowing US TV audiences in the most spectacular fashion.
Marshall McLuhan, the communications theorist who famously declared that "the medium is the message", had a love/hate relationship with the ad industry.
Long before product placement and programme sponsorship were allowed on British TV, shoppers' guides - commonly known as "ad-mags" - gave advertisers access to audiences outside the hourly ad-break quota.
The increased globalisation of advertising has brought with it some significant dangers.
It seems appropriate that the age of celebrity endorsements should have been launched through the coming together of two of the biggest larger-than-life characters from the barnstorming days when Hollywood was evolving into the movie capital of the world.
Outdoor advertising's power to make jaws drop and eyes pop has never been better shown off than by the billboards that blaze around the clock in New York's Times Square.
Joy started out as a short film that Mehdi Norowzian had added to his showreel as part of efforts to establish himself as a commercials director.
There was no character more symbolic of the here-today-gone-tomorrow nature of the companies riding the 90s dotcom wave in the deluded belief that blanket advertising could compensate for flawed business models than the Pets.com sock puppet.
On an afternoon in November 2007, Mark Zuckerberg, Facebook's founder, stood before an audience of corporate bigwigs and representatives of the Madison Avenue agency establishment to announce what was arguably the start of social media advertising.
For more than 80 years, BBDO has underlined its commitment to creative potency with its famous mission statement: "The work, the work, the work."
At a time when nothing defined an adman-made-good more than the flashy car he drove, nothing embodied the no-nonsense but publicity-seeking style of the fledgling Boase Massimi Pollitt more than its Mini fleet.
Over almost four decades, the Clio Awards had evolved to become the Oscars of the US advertising industry.
Amid Pompeii's ruins is a curbstone into which has been carved a penis proudly pointing the way to what was once one of the city's most popular brothels.
Hoover's 1992 free-flights offer seemed to defy the laws of marketing gravity.
Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
Account Manager - Integrated / Shopper - global work - Excellent Agency! - £25k to £29k £25k to £29k depending on experience, plus top benefits! Fill Recruitment, London (Greater)
Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
Designer £28000 - £38000 per annum Major Players, London