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Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight.

Ritz Crisp & Thin "puttin' on the Ritz" by Mother

Mondelez International has put out a £10 million marketing campaign for its new Ritz Crisp & Thin snacks.

Amazon pushes Prime membership with one-day event to rival Black Friday

Amazon is hoping to replicate Black Friday's levels of hype and sales with the introduction of Prime Day in mid-July, a one-day global shopping event that will offer more deals than its ominously-named forebear.

Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler

Innovation roles should be placed at the heart of ad agencies to support the creative teams, according to Johnny Spindler, the chief innovation officer at AMV BBDO.

Breakfast Briefing: Colman's tones down mustard, London 2012 'legacy' squandered

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Colman's toning down of its flagship English mustard and Labour's claim that the Olympics 'legacy' has been squandered.

School of Unilever: learn how they approach creativity, start-ups and omni-connectivity

We interviewed Unilever's Luis di Como, Keith Weed and Jeremy Basset to find out the big issues leading the agenda at the company.

Young and independent: can newer 'direct' agencies be successful on their own?

Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.

Direct Line "Roger" by Saatchi & Saatchi

Harvey Keitel returns to Direct Line's advertising, reprising his 'Winston Wolf' character from Pulp Fiction.

Lucky Generals hires Fallon's former design head

Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins.

The Village Communications wins media work for challenger soft drink maker

Global Functional Drinks AG, a soft and energy drinks maker, has appointed The Village Communications as its media partner as it looks to establish itself in the UK this summer.

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