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Mattel's CEO resigns as Barbie sales slide

Mattel's CEO and chairman, Bryan Stockton, has resigned after the Barbie maker warned of a 6% sales slide over the key Christmas period.

Holland & Barrett "Horny Goat Weed" by Rainey Kelly Campbell Roalfe/Y&R

Horny Goat Weed is sold as an aphrodisiac, although you d have to pay close attention to Holland Barrett s new ad campaign to figure that out. Rainey Kelly Campbell Roalfe/Y R created the animated TV spot, which features a couple of goats and some woolly allusions to the product s purposes. This is...

Freeview gives away free entertainment in hidden camera digital ads

Freeview launches its latest series of digital ads today, which show the benefits of free services.

Marketers: the boardroom door is open, step inside

With more marketers taking top jobs, Suki Thompson, CEO & founder of Oystercatchers, says it's time to take control and step inside the boardroom.

Amazon snapped up quarter of all entertainment sales this Christmas

Amazon racked up a quarter of all money spent on entertainment in the 12 weeks to 21 December, gaining more sales than its competitors for music, games and video in the UK.

Unilever: we're not used to a start-up mentality

Unilever's innovation project The Foundry has pushed the FMCG giant to start to 'think like a start-up' but it hasn't been easy, says Unilever global media director Alper Eroglu.

Elspeth Lynn leaves M&C Saatchi

Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.

Adidas ditches Rockport brand for $280m to tighten sporting focus

Adidas is selling off Rockport, its US leather shoe brand, describing the business as "not core" to its narrowing focus on sport.

Tesco sells Blinkbox Music to Australian music service Guvera

Tesco has sold off Blinkbox Music to Guvera, a music streaming service headquartered in Australia with plans to expand into Europe.

McDonald's reports falling global sales, with performance partly buoyed by UK

McDonald's experienced a 7% decline in global sales in 2014, with profits plummeting 15% - but a European fourth-quarter sales decline was helped by "positive comparable sales and operating income" in the UK.

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