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Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.

John Lewis marketing boss Craig Inglis: ‘Be authentic and look for the big idea’

Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.

Five highlights from Ad Week day four

Creative sparks fly on the penultimate day of Advertising Week Europe 2015, and we discover Grayson Perry's thoughts on eclecticism and Grazia editor-at-large Polly Vernon's take on selfies (hint: don't take them).

Pepsi destroys London in viral prank

Taking the ordinary and making it extraordinary gets our vote every time. And it doesn't get more ordinary than a bus stop, and more extraordinary than an alien invasion. The Pepsi prank is the best big brand stunt we saw today, but only because McDonald's didn't think of producing a Big Mac slanket....

Consumers urged to ditch the selfie

Women are being urged to challenge the pressure to be perfect that has been perpetuated by social media, writes Nicola Kemp.

Dave Trott at Ad Week Europe: Ads have become overcomplicated

Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.

Grayson Perry's lessons in creativity

The artist Grayson Perry railed against buzzwords like "authentic" and "eclectic" during a talk on creativity at Advertising Week Europe today (26 March).

Disney chief on how the animation giant rekindled its creative spark

Walt Disney Animation president Andrew Millstein warned an audience at Advertising Week Europe that success can extinguish "the creative spark", adding that risk-taking is a vital ingredient of creativity.

Brands must have 'meaningful purpose' in the 21st century

Low barriers to entry mean it is easier than ever to create and build a brand, but it's brands which have a genuine purpose which will cut through the noise.

Daily Mail's financial update confirms tough press market

The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.

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