Read The Campaign School Reports 2015

Latest Work

Virgin Money "tortoise" by m/SIX The second ad in Virgin Money's new campaign features a skate boarding tortise.

Thunderhead "Thunderhead" by Abbott Mead Vickers BBDO A floundering car salesman sucks at the teat of a muscular thunder-god in a new ad for the software brand Thunderhead, which provides information on customers to businesses.

The Sunday Times "Rich List 2015" by Grey London The ads for the The Sunday Times Rich List, which will be published on 26 April, show celebrities' faces on yo-yos.

Pizza Hut "classic crust" by Ogilvy & Mather London Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London.

World's Talking About: Silverpoint Punchdrunk, the immersive theatre company, has been the darling of London's creative agencies since its production The Drowned Man hit town.

Editor's pick

'Not even God is a director of creativity'

'Not even God is a director of creativity'

The photographer Oliviero Toscani tells James Swift that agencies are full of bullshit, marketers are dumb and young people are fucked up.

 
 
Adland's Mr Nice Guy

Adland's Mr Nice Guy

Dougal Wilson reflects on his career and how he came to direct John Lewis campaigns, via a degree in science and a taste of advertising in Edinburgh.

 
 
The power of good

The power of good

Today's empowered consumers want brands that make the world a better place. The white Pencil aligns perfectly with this, Steve Henry writes.

 
 
Banks embarks on content Adventure with Bauer Media

Banks embarks on content Adventure with Bauer Media

The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.

 
 
The unsung hero

The unsung hero

Paul Brazier and Peter Souter pay tribute to Ron Brown, the art director behind many of AMV's finest ads, who died last month.

 
 
Can awards shows remain relevant?

Can awards shows remain relevant?

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

TV advertising's come a long way in 60 years

TV advertising's come a long way in 60 years

Nick Reid charts the journey from the first, lottery-placed TV ad in 1955 to a future shaped by programmatic trading.

 
 
Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes.

 
 
Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Some things in the media business we liked in the week up to 17 April, and one thing we didn't...

 
 
Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.

 
 
Why do clients shun the big debates?

Why do clients shun the big debates?

Industry wags used to joke that adland would be a great place to work if it wasn t for clients. Considering how few clients turned up to the Advertising Week Europe event, maybe the feeling is mutual. Procurement, remuneration and whether or not cl...

 
 
Meet the world's first AI gamer

Meet the world's first AI gamer

To target the growing gaming market and its youth audience, Saatchi & Saatchi created a fully functioning robot that can interact, learn and, of course, game. By Andy Jex.

 
 
Lessons from the planning pioneers

Lessons from the planning pioneers

Tracey Follows wants crowdfunding for a book she has co-written that aims to pass on planning wisdom to those in the field today.

 
 
Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

 
 
McQueen: Show stealer

McQueen: Show stealer

Alexander McQueen was a designer whose work transcended fashion. A tailor immersed in technology. Convention bored him. Nils Leonard reckons there are lessons there for adland.

 
 
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

 
 
Things we like: Paxman, Trinity Mirror's ambition and Sorrell

Things we like: Paxman, Trinity Mirror's ambition and Sorrell

The return of Paxman Cameron Miliband Live: The Battle For Number 10 attracted a peak of three million viewers (a 15.3 per cent share) on Channel 4 and 387,000 on Sky. In a boost to politicians keen to engage younger voters, the debate recorded...

 
 
Cultivating the 'age of we'

Cultivating the 'age of we'

As he looks back on his time at Bartle Bogle Hegarty, Jim Carroll calls for a focus on the 'we' in an era of individuality, because realising human capital could help businesses succeed.

 
 
Should there be clearer ad guidelines around vlogging?

Should there be clearer ad guidelines around vlogging?

Does more need to be done to ensure transparency between vloggers and the brands they endorse, Gurjit Degun asks.

 
 

Opinion & blogs

Adland can't afford to lose sight of D&AD's vital role

Adland can't afford to lose sight of D&AD's vital role

Awards season is now well under way and next week more than 200 of the world s finest creatives will gather in London to judge the 2015 D AD Awards. Judging week is a bigger deal this year because D AD is aiming to make it a real industry event. So...

 
 
Vloggers may not be as wholesome as they seem

Vloggers may not be as wholesome as they seem

A couple of weeks ago, The Independent examined the type of ads sitting alongside the teenage-friendly video bloggers on YouTube. The journalist and documentary film-maker Chris Atkins began to investigate after noticing the predominance of McDonal...

 
 
Media's role is bigger than ever in the 2015 election

Media's role is bigger than ever in the 2015 election

The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.

 
 
The link between the 'visual web' and gender equality

The link between the 'visual web' and gender equality

The dominance of the "visual web" may herald a new era in human communication.

 
 
Global viewpoint from China

Global viewpoint from China

Much has been said about the softening growth of China s GDP after the announcement that it will be cut to 7 per cent its slowest rate in two decades. However, one thing that most agree is that a 7 per cent GDP growth rate remains the envy of most ...

 
 
Tech viewpoint on rich media

Tech viewpoint on rich media

Rich media has been the mainstay of online brand marketing for more than ten years, thanks to its ability to deliver a blend of video and interactivity directly to where the user can be found. But, unlike standard display advertising and pre-roll vid...

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

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Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 

Promoted content

Trending: How to get brands noticed

Trending: How to get brands noticed

A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these

 
 
Trending: There's no con in content

Trending: There's no con in content

The industry's latest buzzword may seem disconcertingly vague, but dig deeper to see how content can take the prospective buyer from one end of their decision-making journey to the other

 
 
Trending: The post-digital revolution

Trending: The post-digital revolution

Retargeting customers with abandoned online shopping baskets, choosing delivery time for a parcel via an app and analysing valuable data using barcodes are all within reach as mail becomes programmatic

 
 
'If Cameron ran posters to say he believed in the NHS, people would believe him'

'If Cameron ran posters to say he believed in the NHS, people would believe him'

Lord Bell was a driving force behind some of the UK's most memorable and impactful political ads in the 70s and 80s. Here, he tells John Tylee why the outdoor medium can still decide the fate of an election

 
 
AERIAL AWARDS: February's Winner

AERIAL AWARDS: February's Winner

February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'

 
 
The Thinkboxes Awards for TV ad creativity: Shortlist January/February

The Thinkboxes Awards for TV ad creativity: Shortlist January/February

 
 
Adland in Hamburg: We are synchronised

Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed