Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to...
Ad of the day
Walkers Pops "innovation department" by Abbott Mead Vickers BBDO Walkers has launched a campaign to promote its new air-popped snack brand, Walkers Pops. The ad shows residents of a village going about their daily tasks while trying to dodge flying potatoes. It is then...
Mini "new original" by Iris Worldwide Mini UK has launched what it claims to be the world's longest single poster, taking up an entire Tube platform at Liverpool Street station. The campaign was created by Iris Worldwide and promotes the car's...
Old Navy "job interview" by Chandelier Creative New York Old Navy, the US clothing retailer, has launched an ad starring Amy Poehler, the former Saturday Night Live star. Poehler, who also appears in Parks And Recreation and co-hosted this year's Emmys, plays an executive...
Halifax "holiday dad" by Adam & Eve/DDB Halifax has released another spot highlighting how it rewards customers who give extra. The TV and online ad celebrates hard-working customers in this case, a father whose family keep him on his toes on holiday...
Powwownow "who's Uncle Mike?" by The Refinery Powwownow, the conference-call service provider, has launched a TV campaign that plays on people s fear of missing out on family time because of travelling with work. The spot, which was created by The Refinery,...
Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.
Kate Magee takes part in Punchdrunk's workshop to see what brands can learn from the company's immersive theatre.
The ambition of Chipotle's Farmed And Dangerous series of online shows is laudable, but the result is a big cowpat of content that does the restaurant chain no favours, Peter Souter says.
He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.
Had there been some other outcome to a meeting that took place in September 1987 at Midland Bank's City headquarters, the worlds of banking and advertising might be looking rather different today.
Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.
Pick of the week
Louise Ridley can t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than the pony ." The spot was written by Chris Lapham, art directed by Aaro...
Turkey of the week
Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...
Features & Analysis
If the rules on the promotion of food and soft drinks are not broken, why are Britain s advertising watchdogs intent on fixing them? Fears about obesity levels are not reflected in the number of complaints about food ads. And even some of the food an...
The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.
Things we like this week include Austin, Texas, the end of Daybreak and the rise of news brands.
Making your first pilgrimage to the Texas tech Mecca? Elspeth Rountree tells you everything you need to know.
Opinion & blogs
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
The incredible size of the industry's heart was evident last week at the charity fundraiser and evening of celebration of the life of Nick Milligan.
Sweden or, more accurately, the Nordics, has been in the news recently. The Guardian writer Michael Booth had a bit of a "pop", as you say in the UK. He said of the Swedes: "They don t hate you, they are just terrified of unnecessary human contact....
Eric Ries The Lean Startup has become something of a bible in the tech scene. At the book s core is the principle of releasing a Minimum Viable Product, with minimum input and maximum learning. Release, learn and iterate quickly. Given the tools w...
I watched TV for Britain on Christmas day. I spent hours sofa-bound, doing my best to improve my average hours viewed to somewhere near the UK average.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...
- SXSWi 2014: Day 4 (11 March) James Swift 11-Mar-2014
- SXSW…it’s more human than drones and wearable tech Campaign Guest 11-Mar-2014
- UNINTENDED CONSEQUENCES OF INTENDED ACTIONS Dave Trott 11-Mar-2014
- Tim Berners Lee bested by robots, creativity is a state of mind Campaign Guest 11-Mar-2014
- Robots and wristbands take over SXSW Campaign Guest 11-Mar-2014
Rockstars, onesies and cooking contests... it was all go in AdLand this week.
The new chairman of the Professional Publishers Association, Haymarket's Kevin Costello, was snapped last night in a picture that looked a little familiar.
Staff at The7Stars can expect to get through plenty of coffee tonight. A dedicated group are staying in their Dean Street office for 24 hours from this morning, to create a "24/7 media agency".
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Manager fishtank £32000 - £35000 per annum + benefits, Bath
- Senior Brand Manager Nigel Wright Recruitment £50000 - £55000 Per Annum, South East (Home Counties)
- Digital Project Manager Gemini Search £250 - £350 per day, City of London
- PR SAM/ Account Director - Integrated Agency Clients Gemini Search £35000 - £45000 per annum, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...
Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars
Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone.
Leverage real-time opportunities during the games in Brazil.
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
Digital changes have transformed the music business, creating exciting opportunities.
As the audience gets savvier, advertising music must evoke genuine emotions - and collaboration is key.
Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic.
Daniel Bonner, the global chief creative officer at Razorfish, believes agencies can learn from the success of British cycling.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.