What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.
Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.
The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
Campaign Insight recently surveyed marketing professionals from across the globe to identify their digital marketing priorities, the challenges they are encountering, and how this is shaping their current business strategies. This report reveals our findings and offers insight into the current state of the industry.
With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.
This report reveals tips on how agencies can safeguard their future.
Digital revolutionised the way people discover and shop – both on- and offline. This report gives advice on how businesses can become more customer-centric, improve brand reputation and gain consumer trust.