Campaign Insight

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

Posted on 17 August 2017 | 12:42 pm

Tributes paid to London College of Communication lecturer Jo Hodges

Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month.

Posted on 17 August 2017 | 11:57 am

Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Posted on 17 August 2017 | 11:24 am

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