Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 


Campaign News

Wins this week: Sky, Rolls-Royce, Microsoft

Campaign's weekly roundup of account moves across advertising and media.

Posted on 28 April 2017 | 7:36 am

Fuck-ups can boost creativity, says Erik Kessels

If you want to be more creative, you have to be willing to "fuck up" more, says Erik Kessels, the creative director of KesselsKramer.

Posted on 28 April 2017 | 7:15 am

Can a beer really end intolerance and unite society? Yes, says Heineken

Social video experts at Be On review "Open your world", the latest viral from Heineken.

Posted on 28 April 2017 | 7:00 am

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