Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Leo Burnett hires Daniel Evans to bolster creative department

Leo Burnett London has appointed Daniel Evans to be a creative director working across all major accounts.

Posted on 24 April 2017 | 9:00 am

Yo! Sushi hires Luisa Fernandez to lead marketing

Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department.

Posted on 24 April 2017 | 8:32 am

Review recap: Samsung, Costa, Johnnie Walker

Campaign's weekly round-up of live account reviews across advertising and media.

Posted on 24 April 2017 | 6:49 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com