Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

Posted on 26 June 2017 | 10:29 am

Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

Posted on 26 June 2017 | 9:58 am

National Trust picks MullenLowe for advertising

The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch.

Posted on 26 June 2017 | 9:41 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com