Campaign Insight

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

Posted on 27 February 2017 | 6:16 pm

Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust'

Johnson & Johnson president of global marketing services Debra Bass says the brand is putting empathy at the forefront of its activity at a tumultuous time for the world.

Posted on 27 February 2017 | 3:24 pm

Trinity Mirror achieves 14% pretax profit growth despite ad revenue decline

News publisher Trinity Mirror has reported a 14% increase in statutory pre-tax profits for 2016, although it saw like-for-like print advertising revenues drop by 18%.

Posted on 27 February 2017 | 2:40 pm

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