Campaign Insight

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Jerry Buhlmann on Google, suicide in Japan, and globalisation

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.

Posted on 17 February 2017 | 5:20 pm

Unilever snubs Kraft Heinz over 'meritless' takeover bid

Unilever has loudly rejected a takeover bid worth about $143bn (£115bn) from US rival Kraft Heinz, saying it sees "no merit, either financial or strategic" in the offer.

Posted on 17 February 2017 | 3:20 pm

Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Posted on 17 February 2017 | 12:20 pm

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