Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.

Posted on 24 March 2017 | 4:26 pm

Top ten takeaways from Advertising Week Europe 2017

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Posted on 24 March 2017 | 11:46 am

Watch: trust dominates discussion at Advertising Week Europe

Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust in the industry.

Posted on 24 March 2017 | 11:11 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com