Campaign Insight

What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Internet adspend accounts for half of spend for first time

Internet advertising accounted for half of the UK's adspend for the first time in the first three months of 2017, according to the Advertising Association and Warc's expenditure report.

Posted on 26 July 2017 | 7:41 pm

Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions.

Posted on 26 July 2017 | 12:41 pm

Turkey of the Week: Harry's "Meet shaving's other guys" by Brothers and Sisters

Jeremy Lee is baffled by Harry's poster ads.

Posted on 26 July 2017 | 10:13 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com