Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 


Campaign News

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Posted on 23 March 2017 | 11:12 am

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers.

Posted on 23 March 2017 | 9:30 am

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of the UK's most senior marketers has been told.

Posted on 23 March 2017 | 8:27 am

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