Campaign Insight

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

HSBC pre-tax profits plunge 62%

HSBC's pre-tax profit plunged 62% year on year to $7.1bn (£5.7bn) as the bank said it may relocate 1,000 roles from London to Paris because of Brexit.

Posted on 21 February 2017 | 8:16 am

Verizon hires chief creative officer from Apple to lead in-house agency

Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency.

Posted on 21 February 2017 | 7:47 am

Investor Nelson Peltz may plan to break up P&G

Speculation is rife that activist investor Nelson Peltz will use the $3.5bn (£2.81bn) stake that his company, Trian Partners, has acquired in P&G to break up the FMCG giant.

Posted on 21 February 2017 | 7:36 am

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