Campaign Insight

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

Watch

This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media
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Campaign News

IPA criticises 'unreasonable' production companies over rigged pitch concerns

The IPA has said it is "unreasonable" to suggest agencies should not pitch against production companies for the same work.

Posted on 19 January 2017 | 3:43 pm

Labour lays into Tory handling of the NHS in first film by Krow

The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service.

Posted on 19 January 2017 | 11:46 am

Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking

Tesco and Morrisons were among the most improved brands in the latest BrandIndex from YouGov, which measures the "buzz" around a brand.

Posted on 19 January 2017 | 10:31 am

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Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com