Campaign Insight


Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media

Campaign News

Agency bid-rigging probe reaches IPG

Interpublic Group has confirmed one of its US agencies has been contacted by the Department of Justice antitrust division regarding production practices.

Posted on 8 December 2016 | 8:08 am

Xaxis names Nicolas Bidon as global CEO

Xaxis has promoted EMEA chief executive Nicolas Bidon to global president, replacing Brian Gleason, who left the role to head Group M's new [m]Platform.

Posted on 8 December 2016 | 7:51 am

Innovation culture is the ability to 'ignore HR and ROI', says Brent Hoberman

Big brands can only encourage innovation by ditching their usual way of doing business and taking risks - including the ability to "try stuff and fail and ignore HR and ROI".

Posted on 7 December 2016 | 5:24 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at