Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 


Campaign News

Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday

Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the Emirate in a 48-hour period for a new online film.

Posted on 25 April 2017 | 9:03 am

History of Advertising Trust gains National Archives accreditation

The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.

Posted on 25 April 2017 | 8:50 am

Blue 449's Horrocks to head trading for Publicis in UK

Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke.

Posted on 25 April 2017 | 7:50 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at