Campaign Insight

What makes FMCG customers tick. And more importantly, what makes them click? We want to know how well FMCG brands understand their customers in 2017; how they build relationships, and what barriers brands face to maximising basket spend and customer lifetime value.

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Mother backs VR and AR start-up

Creative agency Mother has invested in Dream Reality Interactive, an AR and VR start-up.

Posted on 28 June 2017 | 10:16 am

McDonald's sponsors Capital daytime radio and festivals

Global's Capital has secured McDonald's as daytime sponsor across its radio network as the fast food giant targets 16- to 24-year-old festivalgoers.

Posted on 28 June 2017 | 10:11 am

Campaign TV: How Accenture's new AI tech combats ad-blocking

Accenture Interactive's R&D unit, based in Sophia Antipolis, France, has created a potential alternative to pre-roll ads.

Posted on 28 June 2017 | 8:00 am

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You can view our media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com