Campaign Insight

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

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Campaign News

Campaign TV: Where to seek inspiration outside advertising

If you want to stay inspired, sometimes it's best to look outside your work, top creatives said at the D&AD Festival this week.

Posted on 28 April 2017 | 10:16 am

Sorrell says Google is doing more than Facebook to allay brands' concerns

Google has done "a considerable amount" to allay concerns about brand safety but Facebook "haven't done as much", according to Sir Martin Sorrell.

Posted on 28 April 2017 | 9:39 am

Cancer Research top marketer leaves after 17 years

Cancer Research UK's director of brand, marketing and communications, Anthony Newman, has joined Sea Life as global brand director.

Posted on 28 April 2017 | 9:19 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com