Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.

Posted on 24 March 2017 | 4:26 pm

Top ten takeaways from Advertising Week Europe 2017

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Posted on 24 March 2017 | 11:46 am

Watch: trust dominates discussion at Advertising Week Europe

Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust in the industry.

Posted on 24 March 2017 | 11:11 am

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