Campaign Insight

20 marketing campaign ideas to engage consumers all year round

Seasonal marketing efforts are not merely limited to red letter days. Of course you need to show a little love on Valentine’s, and spread some festive cheer around the holidays. But you’ll be wrestling with your competitors, and everyone else, for attention at these frenetic times of year. 

Fortunately, there’s a plethora of neglected days in the calendar that can complement your more traditional campaign days and be the catalyst for further conversions. From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall.

Posted on 26 May 2017 | 10:10 am

Publicis Groupe combines creative, media and PR teams for P&G

Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account.

Posted on 26 May 2017 | 8:18 am

Wins this week: P&G, King, Which?

Campaign's weekly round-up of account moves across advertising and media.

Posted on 26 May 2017 | 6:55 am

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