Campaign Insight

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Success often means something different to everyone. It can mean buying your dream home, squeezing back into your favourite pair of skinny jeans or earning that promotion. But there’s one type of success that just about everyone can agree on – breaking a Guinness World Records title.

Making such a palpable connection to success is a powerful way for brands to tell their story, helping to win over new audiences while reinvigorating old ones. It’s for this reason that more and more brands are working with Guinness World Records to create commercial record attempts as part of their campaigns. There are five key ingredients to amplifying the success of a commercial record attempt, this report draws on 12 of the most successful Guinness World Record attempts made by brands which have truly resonated with audiences and made an impact.


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Snapchat signs on 14 creative partners to help advertisers

Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up.

Posted on 20 September 2017 | 1:24 pm

Veteran Vogue publisher Stephen Quinn to retire

Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible.

Posted on 20 September 2017 | 10:34 am

Kate Spade brings flamingos and yellow cabs to Paris

Kate Spade New York, the fashion brand, is opening its first Parisian flagship store with an augmented-reality experience that turns the city into an interactive playground with flamingos and yellow cabs.

Posted on 20 September 2017 | 9:29 am

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