Campaign Insight

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Campaign News

Mother puts giant breast on its roof to stand up for breastfeeding mums

Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.

Posted on 28 March 2017 | 2:24 pm

Argos rapped for failure to estimate PlayStation promo demand

Argos fell foul of the UK advertising code over ads for a PlayStation 4 bundle promotion because the retailer failed to predict and meet demand, forcing it to withdraw one of the ads, the regulator has ruled.

Posted on 28 March 2017 | 2:13 pm

Marketers must tell their boards '60% of programmatic spend is wasted'

Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.

Posted on 28 March 2017 | 1:25 pm

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