The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.
What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.
Influencer events are increasingly being used by brands as an effective marketing tool. They are unique in their ability to forge genuine connections between a brand and an audience. When this connection is made, the brand can integrate itself into the ‘New Culture’.
Digital revolutionised the way people discover and shop – both on- and offline. This report gives advice on how businesses can become more customer-centric, improve brand reputation and gain consumer trust.
Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
This report, created in partnership with Pure360 uncovers the results of our latest survey, where we asked senior marketers a series of questions about their priorities, their current methodologies, and their plans for the future. What do their answers reveal about the state of the digital-marketing industry and customer experience in 2016?
Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.
This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.
With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.
This report reveals tips on how agencies can safeguard their future.
The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.
This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.
What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.
As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?
The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
This expert report takes an in-depth look at the trends in retail including virtual reality video, mini animations and gifs, brand collaborations, and what the future holds for content marketing in the fashion retail space.
Campaign Insight recently surveyed marketing professionals from across the globe to identify their digital marketing priorities, the challenges they are encountering, and how this is shaping their current business strategies. This report reveals our findings and offers insight into the current state of the industry.
With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.
This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.
Unfortunately, simply having the capabilities to implement personalisation doesn’t necessarily translate into successful and seamless customer-based marketing. This report explores both the opportunities and challenges that today’s innovations and tomorrow’s trends present for marketers looking to create better, more personalised user experiences.
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.