Campaign Insight

Expert reports

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.

Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base,and ultimately drive more sales. 

New tools make it easier than ever to find these influencers—but how do you bring them into your circle and get them talking positively about you? Read our 6 tips for doing just that.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.

This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Jerry Buhlmann on Google, suicide in Japan, and globalisation

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.

Posted on 17 February 2017 | 5:20 pm

Unilever snubs Kraft Heinz over 'meritless' takeover bid

Unilever has loudly rejected a takeover bid worth about $143bn (£115bn) from US rival Kraft Heinz, saying it sees "no merit, either financial or strategic" in the offer.

Posted on 17 February 2017 | 3:20 pm

Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Posted on 17 February 2017 | 12:20 pm

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