Campaign Insight

Expert reports

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.

Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base,and ultimately drive more sales. 

New tools make it easier than ever to find these influencers—but how do you bring them into your circle and get them talking positively about you? Read our 6 tips for doing just that.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.

This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

  • image
    Cass Gowing Global Social Media Manager, Allsaints
  • image
    Jae Hopkins Marketing Director, Exodus Travels
  • image
    Alan Duncan Marketing Director, Trustpilot

Campaign News

Agency bid-rigging probe reaches IPG

Interpublic Group has confirmed one of its US agencies has been contacted by the Department of Justice antitrust division regarding production practices.

Posted on 8 December 2016 | 8:08 am

Xaxis names Nicolas Bidon as global CEO

Xaxis has promoted EMEA chief executive Nicolas Bidon to global president, replacing Brian Gleason, who left the role to head Group M's new [m]Platform.

Posted on 8 December 2016 | 7:51 am

Innovation culture is the ability to 'ignore HR and ROI', says Brent Hoberman

Big brands can only encourage innovation by ditching their usual way of doing business and taking risks - including the ability to "try stuff and fail and ignore HR and ROI".

Posted on 7 December 2016 | 5:24 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com