Campaign Insight

Expert reports

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.

Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base,and ultimately drive more sales. 

New tools make it easier than ever to find these influencers—but how do you bring them into your circle and get them talking positively about you? Read our 6 tips for doing just that.

The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Wins this week: Sky, Rolls-Royce, Microsoft

Campaign's weekly roundup of account moves across advertising and media.

Posted on 28 April 2017 | 7:36 am

Fuck-ups can boost creativity, says Erik Kessels

If you want to be more creative, you have to be willing to "fuck up" more, says Erik Kessels, the creative director of KesselsKramer.

Posted on 28 April 2017 | 7:15 am

Can a beer really end intolerance and unite society? Yes, says Heineken

Social video experts at Be On review "Open your world", the latest viral from Heineken.

Posted on 28 April 2017 | 7:00 am

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