Campaign Insight

Exploring your digital marketing strategy

Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.

With 2016 now well under way, Campaign Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.

To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

AB InBev: Bud Light will be Budweiser's 'kid brother'

Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev, which is making a second attempt to introduce the US's number one beer brand to the UK.

Posted on 24 February 2017 | 3:43 pm

Ffitch to step down as Telegraph advertising chief after a year

Robert Ffitch is to step down as director of advertising revenues at Telegraph Media Group after only a year in the role.

Posted on 24 February 2017 | 2:11 pm

Ad-blocker Shine becomes ad verification service Rainbow

Controversial ad-blocking firm Shine Technologies has unexpectedly launched and advertising service and renamed itself Rainbow.

Posted on 24 February 2017 | 11:11 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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