Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.
With 2016 now well under way, Campaign Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.
To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.
Bud Light will appeal to young drinkers seeking a lower-alcohol beer with a more contemporary image, according to AB InBev, which is making a second attempt to introduce the US's number one beer brand to the UK.