Campaign Insight

Exploring your digital marketing strategy

Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.

With 2016 now well under way, Campaign Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.

To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Cadbury calls ad account review

Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.

Posted on 30 March 2017 | 10:44 am

BT boss Patterson: marketers must take action on brand safety

Brands must step up and take action in the wake of the Google brand safety scandal, warned the chief executive of BT.

Posted on 30 March 2017 | 9:56 am

Cannes Lions urged to change trophy to promote gender equality in advertising

Crispin Porter & Bogusky London and Creative Equals have launched a bid to get the Cannes Lions Festival of Creativity organisers to adopt a new trophy for all winners in 2017.

Posted on 30 March 2017 | 9:52 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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