Campaign Insight

Exploring your digital marketing strategy

Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.

With 2016 now well under way, Campaign Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.

To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall.

Posted on 26 May 2017 | 10:10 am

Publicis Groupe combines creative, media and PR teams for P&G

Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account.

Posted on 26 May 2017 | 8:18 am

Wins this week: P&G, King, Which?

Campaign's weekly round-up of account moves across advertising and media.

Posted on 26 May 2017 | 6:55 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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