Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

Topics

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Plans for a socialist Uber and Deliveroo revealed by Labour

A Labour government would back tech innovations that were owned by the people who worked for them.

Posted on 26 September 2017 | 11:07 am

The Guardian targets SMEs with launch of new ad tool

The Guardian is targeting small and medium sized businesses with the launch of Ad Manager, a self-service ad tool that allows them to submit targeted ads to run on its site.

Posted on 26 September 2017 | 9:53 am

Guinness seems to have taken a leaf out of Vice's book

Social video experts at Unruly review Guinness's latest ad "The Compton cowboys", created by Abbott Mead Vickers BBDO.

Posted on 26 September 2017 | 9:22 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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