Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Posted on 21 July 2017 | 9:40 am

Chartered Institute of Marketing ups focus on strategic marketing in new platform

Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy.

Posted on 21 July 2017 | 9:30 am

Men are 'more responsive' to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.

Posted on 21 July 2017 | 9:07 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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