Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Hyundai renews presence on Piccadilly Lights

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment.

Posted on 22 March 2017 | 12:30 pm

'People can hear the truth', says Matthew Freud as he takes a swipe at Uber

PR legend Matthew Freud made a rare appearance on stage yesterday for a live interview with PRWeek UK editor-in- chief, Danny Rogers. The session was called 'Harnessing fame for the greater good.'

Posted on 22 March 2017 | 11:48 am

Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Posted on 22 March 2017 | 11:39 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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