Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

  • image
    Cass Gowing Global Social Media Manager, Allsaints
  • image
    Jae Hopkins Marketing Director, Exodus Travels
  • image
    Alan Duncan Marketing Director, Trustpilot

Campaign News

Campaign TV: Bompas & Parr delivers explosive evening at Publicis

Campaign went along to Publicis UK's offices to watch Sam Bompas give a presentation about culinary creativity.

Posted on 25 April 2017 | 2:45 pm

Coke on track to meet 2017 profit and revenue targets

Coca-Cola has reported flat revenues for the first quarter of 2017 on an organic basis year-on-year - though net revenues slumped 11% largely due to structural changes.

Posted on 25 April 2017 | 12:29 pm

Mixmag buys Kerrang! and plans to revive The Face in double acquisition

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

Posted on 25 April 2017 | 10:29 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share