Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Wins this week: Max Factor, Green Flag, Jackpotjoy

Campaign's weekly round-up of account moves across advertising and media.

Posted on 24 March 2017 | 9:10 am

1800 Tequila uses the medium of a liquor ad to create their idea of 'modern man'

Social video experts at Unruly review "Hands", the latest viral by 1800 Tequila.

Posted on 24 March 2017 | 8:38 am

Dentsu Media employee commits suicide in Indonesia

The deceased was a long-term resident and managed JKT48, a local pop group.

Posted on 24 March 2017 | 8:12 am

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