Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Campaign TV: Where to seek inspiration outside advertising

If you want to stay inspired, sometimes it's best to look outside your work, top creatives said at the D&AD Festival this week.

Posted on 28 April 2017 | 10:16 am

Sorrell says Google is doing more than Facebook to allay brands' concerns

Google has done "a considerable amount" to allay concerns about brand safety but Facebook "haven't done as much", according to Sir Martin Sorrell.

Posted on 28 April 2017 | 9:39 am

Cancer Research top marketer leaves after 17 years

Cancer Research UK's director of brand, marketing and communications, Anthony Newman, has joined Sea Life as global brand director.

Posted on 28 April 2017 | 9:19 am

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