Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

Posted on 26 June 2017 | 9:58 am

National Trust picks MullenLowe for advertising

The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch.

Posted on 26 June 2017 | 9:41 am

Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018

Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia.

Posted on 26 June 2017 | 9:31 am

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