Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G sales below expectations with 1% growth

Procter & Gamble's net sales were up 1% year-on-year to $16.7bn (£12.6bn) in the three months to 30 September.

Posted on 20 October 2017 | 1:30 pm

Ebay completes advertiser roster for Piccadilly Lights relaunch

Ebay will advertise on the famous Piccadilly Lights outdoor site when it relaunches this month, completing a roster of six brands.

Posted on 20 October 2017 | 1:11 pm

Why Ikea took over a Soho townhouse to celebrate its 30th anniversary

Ikea has been hosting house parties in London this week to celebrate 30 years in the UK.

Posted on 20 October 2017 | 1:05 pm

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