Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Cadbury re-resurrects Tiffin bar after fan-driven social campaign

Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar last year.

Posted on 24 July 2017 | 9:38 am

Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off

Lyle's Golden Syrup and Dr Oetker have each signed on to sponsor Channel 4's first series of The Great British Bake Off this autumn in a deal that totals seven-figures.

Posted on 24 July 2017 | 6:07 am

Asda considering taking over B&M

Asda is considering taking over discount store chain B&M, a move that could cost more than £4bn, The Guardian reported.

Posted on 24 July 2017 | 5:35 am

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