Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

  • image
    Cass Gowing Global Social Media Manager, Allsaints
  • image
    Jae Hopkins Marketing Director, Exodus Travels
  • image
    Alan Duncan Marketing Director, Trustpilot

Campaign News

Video brand safety increases despite current YouTube crisis

The risk of ads being served next to content deemed inappropriate to brands has actually decreased globally from the first half of last year, from 11.2%, overall, to 8.9% in the second half of 2016.

Posted on 29 March 2017 | 12:47 pm

Article 50: AA urges govt to help ad industry retain global talent

The UK advertising industry must remain open to global talent in the wake of Article 50 being triggered today.

Posted on 29 March 2017 | 12:34 pm

Blis launches location AI platform

Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.

Posted on 29 March 2017 | 10:30 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at