Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 


What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Smyle 'smashes' annual turnover target 6 months early

Smyle Group is anticipating a 40% growth in turnover to £24m for the financial year to March 2018 thanks to new client wins, activations at the likes of Mobile World Congress and additional business from existing clients.

Posted on 21 September 2017 | 9:01 am

Magnum's brand collaborations in numbers

Magnum, the Unilever-owned ice cream brand, has been collaborating with other brands since 2012, with annual pop-ups around London. Campaign takes a look at the numbers.

Posted on 21 September 2017 | 8:45 am

Celebrate the best in brand storytelling: Brand Film Festival London opens for entries

Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year.

Posted on 21 September 2017 | 8:30 am

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