Campaign Insight

The intersection of marketing and service

The intersection of marketing and service

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash

As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles.

Posted on 20 February 2017 | 2:51 pm

Ogilvy buys a stake in Eightytwenty Ireland

Ogilvy & Mather has acquired an undisclosed but "significant" stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd (Eightytwenty).

Posted on 20 February 2017 | 9:52 am

Eurostar encourages 'travel state of mind' in New Wave-style ad

Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema.

Posted on 20 February 2017 | 9:37 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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