Campaign Insight

The intersection of marketing and service

The intersection of marketing and service

The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step. 

In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

Posted on 25 July 2017 | 2:03 pm

Vegan ad criticising 'inhumane' dairy practices escapes ban

The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth.

Posted on 25 July 2017 | 12:52 pm

'Increased client caution' impacts IPG's results for first half of 2017

Interpublic Group's net income for the first half of the year is down 28% year on year due to increased caution in client spending.

Posted on 25 July 2017 | 10:43 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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