Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.
This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.
Campaign Insight recently surveyed marketing professionals from across the globe to identify their digital marketing priorities, the challenges they are encountering, and how this is shaping their current business strategies. This report reveals our findings and offers insight into the current state of the industry.
Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.
In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience.