Campaign Insight

Displaying: Big data

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

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Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

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    Will Cook VP Multichannel Marketing, HP
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    Bertrand Gillet COO, TBSCG
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    Gawain Owen Digital Lead, Nestle UK
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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
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