Campaign Insight

Displaying: Consumer behaviour

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

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Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. This webcast explores the evolution of search and the the changing behaviour of the digital shopper, including a case study from Reckitt Benckiser.

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    Greg Duce Head of Channel Development, Reckitt Benckiser
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    Ben Cooper Managing Director, Europe, HookLogic
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