From the fun to the slightly more niche, Wayin and Campaign Insight will show you how every day can be a campaign day. So, which tactics will you choose and which days will you piggy-back to maximise engagement throughout the calendar year?
With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.
Influencer events are increasingly being used by brands as an effective marketing tool. They are unique in their ability to forge genuine connections between a brand and an audience. When this connection is made, the brand can integrate itself into the ‘New Culture’.
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.