Influencer events are increasingly being used by brands as an effective marketing tool. They are unique in their ability to forge genuine connections between a brand and an audience. When this connection is made, the brand can integrate itself into the ‘New Culture’.
The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.
This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
This expert report takes an in-depth look at the trends in retail including virtual reality video, mini animations and gifs, brand collaborations, and what the future holds for content marketing in the fashion retail space.
This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.