Campaign Insight

Displaying: Customer experience
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Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot
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This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

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Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

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    Will Cook VP Multichannel Marketing, HP
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    Bertrand Gillet COO, TBSCG
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    Gawain Owen Digital Lead, Nestle UK
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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
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The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.

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    Mike Ruffles Digital and Social Manager, Virgin StartUp
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    Dan Sørensen Product Marketing Manager, Trustpilot
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