Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.
With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.
Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.
With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.
This report reveals tips on how agencies can safeguard their future.
As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
This expert report takes an in-depth look at the trends in retail including virtual reality video, mini animations and gifs, brand collaborations, and what the future holds for content marketing in the fashion retail space.
Campaign Insight recently surveyed marketing professionals from across the globe to identify their digital marketing priorities, the challenges they are encountering, and how this is shaping their current business strategies. This report reveals our findings and offers insight into the current state of the industry.
Unfortunately, simply having the capabilities to implement personalisation doesn’t necessarily translate into successful and seamless customer-based marketing. This report explores both the opportunities and challenges that today’s innovations and tomorrow’s trends present for marketers looking to create better, more personalised user experiences.
This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.