Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.
With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.
Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.
What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.
The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.
With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.
This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.
The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.