Campaign Insight

Displaying: Strategy
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Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot
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This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media

The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.

With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.

This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.

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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
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